iWorld
Report on Hindi News Viewership

ZEE5 Global kickstarts its partnership with LuLu in the Middle East with their "Celebrating India" Festival

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/16/anand.jpg?itok=4Fixt3ev

ZEE5 Global has kickstarted its partnership with LuLu, the top retailer in the Middle East, by powering their bi-annual Indian-themed festival “Celebrating India” rolling out across its stores in the UAE, coinciding with the Indian Independence Day. The week-long festival will highlight food, offers, cultural shows and celebrity visits from 14th to 20th August 2019.

The festival was inaugurated by H.E. Navdeep Suri, Indian Ambassador to the UAE, alongside Archana Anand, Chief Business Officer of ZEE5 Global, the official partners of this promotion, Saifee Rupawala, LuLu Group Chief Executive Officer and other top officials and government authorities at LuLu Hypermarket Al Wahda Mall, Abu Dhabi.

H.E. Suri shared: “This is a wonderful initiative by LuLu in showcasing the rich culture and food heritage of India. I am looking forward to welcoming the residents and citizens of UAE to come and explore the delicious flavours of India. I am sure these products will be highly appreciated not only by Indian nationals, but also the local and other expat communities residing here.”

Commenting on the partnership, Archana Anand said: “With a huge demand for Bollywood and Indian content from not only the South Asian diaspora but also mainstream audiences, and a highly conducive digital and payment ecosystem, the Middle East is an extremely exciting market for us. As the largest retail conglomerate in the Middle East, LuLu has an extremely strong presence in the market and our partnership with them will help us reach our fabulous content bouquet to audiences in this market. I’m thrilled to be here today at the inauguration of the Celebrating India Festival, which marks the first step of this partnership.”

Powered by ZEE5, the global entertainment app for the best of Bollywood movies, Indian TV shows and more, LuLu gives customers a chance to join and win a free annual subscription of ZEE5 for every AED 50 purchase. LuLu customers will also have access to the latest movie releases exclusively on ZEE5, and a chance to meet with their favourite stars.

Speaking on the occasion, Rupawala said: “We have always taken pride for showcasing the beauty and diversity of Indian culture through a festival like “Celebrating India”. This is our humble tribute to the glorious tradition, food and offerings of India, which have been widely popular and embraced by the UAE population with more than 200 nationalities residing in it. More than 5 Million shoppers are expected to experience India through this festival. Other than the wide product range that we offer in store, this is our initiative to bind together all communities for a common interest.” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/carvaan.jpg?itok=n929_hiO
Saregama launches Carvaan Mini remembering Late Lata Mangeshkar on her birth anniversary

Mumbai: On the 93rd birth anniversary of the iconic singer, the late Lata Mangeshkar, Saregama has launched a special edition – Carvaan Mini. This dedicated speaker carries 351 of the most iconic songs from the ocean of gems that Lata Ji created. This special edition has 351 pre-loaded songs sung...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/cuttputlliontiki.jpg?itok=8RKvk68E
Tiki launches #CuttputlliOnTiki campaign to promote Pooja Entertainment’s film

Mumbai: Tiki, a short video-making community, has partnered with Pooja Entertainment to promote the recently launched movie "Cuttputlli," starring Akshay Kumar and Rakul Preet Singh. After the movie was released on 2 September 2022 on Disney+ Hotstar, Tiki ran a two-week-long campaign, "#...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/bv.jpg?itok=NqBJFwVM
OTT streaming services are most popular entertainment than traditional TV: Magnite Asia MD Gavin Buxton

Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and brands today. Major global streaming platforms like Netflix and Disney+ are planning to roll out exclusive advertising solutions in 2023.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/varun-dhawan.jpg?itok=jKHihmVF
Prime Video onboards Varun Dhawan as its first #PrimeBae

Varun Dhawan has been named as the first "#PrimeBae" on Prime Video. Dhawan will make sure that the hordes of Prime Video fans are the first Bae (Before Anyone Else') to learn about the upcoming Prime Video projects, in addition to being the first to get their hands on all the news and updates...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/super1.jpg?itok=fMRhaTr_
The price of being a music superfan

Everyone loves to hear their favorite music, especially when it is accessible via online streaming platforms, but have you ever wondered what happens when an average music listener looks forward to being a superfan? What's the cost incurred? Front row tickets, deluxe editions, signed t-shirts, etc...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/pop-star.jpg?itok=pbSCrM3A
How much does it cost to be a popstar superfan?

What are the repercussions for the music industry when an average listener becomes music obsessive? In this day and age, music is everywhere and can be easily accessed through online streams. A price is associated with purchasing those premium editions, front-row seats, and t-shirts. An in-depth...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/sunil_yadav.jpg?itok=p8UmsUwj
PlayerzPot to cross 10 crore users by March 2023, aims to become top fantasy and casual gaming platforms in next five years: Sunil Yadav

Co-founded by Yogesh Doiphode and Mitesh Gangar in 2015, PlayerzPot is a fantasy sport which blends the excitement and thrill of real-world sports with fantasy gaming. Whether it is cricket, football, kabaddi, basketball and baseball, it allows players to experience their favourite games on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/pp.jpg?itok=BKTIYpsg
What Are the Key Variables for Calculating the Breakeven Formula

The breakeven formula is one of the most basic formulas in accounting. It helps you determine whether your business is profitable or not, and it's a great place to start when you're trying to figure out how much you need to charge for your product or service.

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/23/tata-mx.jpg?itok=2Jj1YkGG
MX Player joins Tata Play Binge as its 17th OTT platform

Tata Play Binge and MX Player have collaborated to entertain India and Bharat together. Following this partnership, MX Player will join the band of the 16 existing popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, hoichoi.

iWorld Over The Top Services