iWorld

ZEE5 adds Marathi original web series 'Liftman'

It features Bhalchandra Kadam of 'Chala Hawa Yeu Dya' fame in the titular role

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/27/BHAU.jpg?itok=Yt7Zu_dw

MUMBAI: ZEE5 keeps expanding its regional content library with the launch of Liftman, a Marathi situational comedy web series. The newly launched web series of 10 episodes is running in a short duration of 8-10 minutes.

It features Bhalchandra (Bhau) Kadam of Chala Hawa Yeu Dya fame in the titular role. Along the line of the theme, it has been shot almost entirely in the lift. The series introduces a range of different personalities who encounter Bhau on their ‘journey’ up and down. Bhau Kadam is widely lauded for the comic roles played by him.

“The Marathi-speaking audience has an evolved sense of entertainment as may be evident from our rich heritage of theatre and cinema. With humour on the go, rich concept, relatable characters, and well-known artists from the space – Liftman has it all. Bhau Kadam in many ways is synonymous with comedy today in the Marathi industry, and I am glad that he chose to play the liftman in our short 8-10 minute snackable comedy web series,” ZEE5 India business head Manish Aggarwal said.

“The concept of Liftman is such a phenomenal one and I am thrilled about the new avenues of media such as ZEE5 that naturally render themselves to such innovative formats. This series marks my web debut in a titular role, and I couldn’t have chosen a better concept for the same. With smartphones becoming such a common feature, entertainment options with the audience is gradually changing. Today, literally everything is at one’s fingertips – and in such cases how can one be left behind?” Bhalchandra (Bhau) Kadam commented on the show launch.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/shemaroo.jpg?itok=atyubwGc
ShemarooMe’s platform design gets recognized at ‘India’s Best Design Awards 2019’

MUMBAI: Shemaroo’s video-streaming OTT platform- ShemarooMe's design has bagged India’s Best Design Project 2019 award at the recently concluded ‘India’s Best Design Awards 2019’ organized by Indi Pool for the work done by Fractal Ink Design Studio on its user interface and experience. The award is...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/rohit.jpg?itok=id4qqfpn
VICE Media Group taps Rohit Tugnait as Commercial Director, India

MUMBAI: VICE Media Group, the world’s largest independent youth media company, is pleased to announce the appointment of senior media executive Rohit Tugnait as Commercial Director for its India territory.  Tugnait will lead the commercial teams based in Mumbai, Bangalore and Delhi and will be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/miceo.jpg?itok=E1AeDTO_
Microscan launches Internet Service in Aurangabad

MUMBAI: Internet Service Provider Microscan Infocommtech has launched its services in Aurangabad. Microscan has joined hands with Elixir Telelinks to increase its reach and offer premium Internet Services in the city. This partnership plays to both partner’s individual strengths in which the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/one.jpg?itok=Caid9fQo
ONEOTT Intertainment Limited wins TelecomLead.com Innovation Leaders award 2019

Mumbai: OneOTTIntertainment Limited (OIL), was awarded the 2019 Innovation leaders award by Telecomlead.com. OIL won this prestigious award for adopting innovative steps for expanding broadband connectivity to under connected population in urban locations, like –connectivity of 50 Hotspots in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pft.jpg?itok=F3_pT6t-
Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19

MUMBAI: Prime Focus Technologies (PFT) announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage partner for the prestigious Indian Hairdressing Awards (IHA) 2018-19. IHA was launched as a platform to recognize excellence in not only the art,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vodafone.jpg?itok=C_vlyWJE
Vodafone Idea business services and nokia partner to launch sd-wan to help businesses drive digital transformation

MUMBAI: Vodafone Idea Business Services (VIBS), the enterprise arm of Vodafone Idea Ltd., the country’s leading telecom operator, today announced its partnership with Nokia to roll out software-defined networking in a wide area network (SD-WAN) services for start-ups and enterprises. Through SD-WAN...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/amaz.jpg?itok=YZjYAgQx
Amazon Prime Video's Original -Jestination Unknown to premiere on October 18

MUMBAI: Amazon Prime Video today launched the trailer of its upcoming first-of-its-kind comedy travelogue, Amazon Original Series, Jestination Unknown.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/flipkart.jpg?itok=VCxvp9dU
Flipkart announces the launch of ‘Flipkart Video Originals’

MUMBAI: Flipkart, India’s leading e-commerce marketplace today announced its foray into offering original video content with the launch of ‘Flipkart Video Originals’. Integrated within the Flipkart Video platform, which was launched in August this year, Flipkart Video Originals will be produced by...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/content.jpg?itok=lhTCBl1x
Content creators discuss binge-worthy content at Vidnet 2019

Binge-watching has become synonymous to over the top (OTT) platforms and content. Indiantelevision.com’s summit Vidnet 2019 had an interesting panel discussion on creating binge-worthy content. The panel was moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari while MX...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories