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YuppTV re-launches Zee channels in US

The platform plans to use its advanced technology to serve ads based on delivery (Impressions)

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New Delhi: Streaming platform for South-Asian content, YuppTV has re-launched Zee Network channels in the US and Canada.

YuppTV viewers will now be able to catch a wide mix of relatable fiction, high voltage non-fiction, marquee events, and blockbuster movies in Hindi & regional languages from Zee channels, announced the platform on Wednesday.

‘’We are delighted to once again join hands with Zee Entertainment, to bring back its premium entertainment channels to the US and Canada markets,” said Yupp TV founder, and CEO, Uday Reddy. “The US market has been at the forefront of digitization, not only in access but also in Ad Sales. With our platform now, Zee can offer its advertisers not only the incremental HHs but also structure deals based on delivery (impressions) both at a national or local level, an advantage that no other platform offers to its programmers. Every Ad on Yupp can be measured to the last dot and that is a game-changer for the South Asian Advertisers in the US”. 

Be it captivating family dramas such as Kumkum Bhagya, the family comedy BhabhiJi Ghar Par Hai, or the reality show ‘Indian Pro Music League’, YuppTV users can access the Zee channels offerings through its platform. The users will also get access to channels such as Zee TV, & TV and Zee Cinema as well as various regional channels such as Zee Telugu, Zee Tamil, Zee Kannada, Zee Keralam, Zee Punjabi, Zee Marathi, and Zee Bangla

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