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YuppTV bags digital & satellite rights for 'Mental Madhilo'

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MUMBAI: YuppTV is teaming up with prominent producers and distributors to provide expat audiences with easier access to new movie releases. It has bagged the exclusive digital and satellite rights for distributing Mental Madhilo, a Telugu movie starring Sri Vishnu and Nivetha Pethuraj, directed by Vivek Athreya and produced by Raj Kandukuri.

YuppTV collaborated with producer Raj Kandukuri, Suresh Productions and Freeze Frame Films for the benefit of the global Telugu audience. It has collaborated with Freeze Frame Films for the overseas distribution of the movie in theatres.

Commenting on the latest development, YuppTV founder and CEO Uday Reddy said, “It’s our privilege to partner with Suresh Productions and prominent producer of Pelli Choopulu, Raj Kandukuri. Our association with the leading producers and distributors is aimed at making it easier for our expat audiences to access latest movies and entertainment solutions, despite geographically limited theatre releases.”

Suresh Production MD Daggupati Suresh Babu said, “We are glad to partner with YuppTV. YuppTV has always aimed at providing its audience with great video experience through its strong technology. Further to this association, we aim at delivering our unique content to the audience on YuppTV’s advanced technology backbone.”

Echoing the same thought, Kandukuri added, “In this age of digitalisation and disruptive technologies, there is no reason why our expat audiences must wait for the latest entertainment of their liking. Our association is focused on enabling easier access to latest movies and I congratulate everyone who has been a part of this venture.”

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