iWorld
Report on Shemaroo

YouTube to venture into interactive content

The projects will exist under a new unit dedicated to such content

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/11/youtube.jpg?itok=dYKjEhwT

MUMBAI: After the hard-hitting success of Netflix’s Black Mirror: Bandersnatch, tech giant YouTube is now investing in interactive content. As the platform is now working on interactive shows and live specials, the projects will exist under a new unit dedicated to such content.

According to reports, the interactive content would allow viewers to make their own choices throughout the show and eventually conclude an ending of their choice. YouTube’s former unscripted programming head Ben Relles will supervise the project.

“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” YouTube’s original programming head Susanne Daniels said as quoted by Bloomberg. “Ben has an intuitive and experienced understanding of how the platform can enhance content, making him the perfect choice to develop this exciting new division,” she added.

Earlier the tech giant experimented with interactive advertising. But the new move will mark the entry in interactive narrative content. However, the number of interactive programs or live specials has not been revealed.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/twitter.jpg?itok=rp-QCOlb
Twitter users will soon be able to charge followers for premium posts

NEW DELHI: Twitter has unveiled a new product that enables users to charge followers for access to special content, as it explores more ways to make money from avenues other than advertising. The social media company announced a feature called ‘Super Follows’ which will let users charge for extra,...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/tv.jpg?itok=r-PwgysX
How the OTT industry views the govt’s ‘soft-touch’ regulations

The last couple of months have seen multiple controversies over original shows on over-the-top (OTT) platforms like Netflix and Amazon Prime Video. A number of petitions have been filed in court, members of Parliament questioned the government on OTT regulations, and many of the popular web-series...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/sid.jpg?itok=OnY1auVn
MX Player ropes in Sidd Mantri as senior VP, Product

KOLKATA: Times Group’s premium OTT MX Player has roped in Sidd Mantri as senior VP – product. He will be responsible for driving a differentiated product strategy for all MX Player brand offerings across OTT video, music, games, and short form video platform MX TakaTak. As a part of this role, he...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/disney.jpg?itok=_NDS7x46
Disney+Hotstar expected to end 2021 with over 50 million subscribers

KOLKATA: The growth of Disney+ has surpassed industry expectations globally and India has turned out to be the biggest contributor to its stellar performance. The streaming service is set to clock over $ 1.2 billion in revenue and 66 million paying subscribers in Asia Pacific (APAC) at the end of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/lionsgate.jpg?itok=A0iOhXyn
Lionsgate Play launches its first Indian original

KOLKATA: Premium global streaming platform Starz, which launched its Lionsgate Play direct-to-consumer OTT app to a strong response in India last year, is partnering with Lionsgate Television (LGTV) on its first Indian original series, a remake of LGTV’s critically-acclaimed, Golden Globe-nominated...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/insta.jpg?itok=2TKG4-oO
Reels now available for Instagram Lite users

KOLKATA: Instagram has just announced an update for the new Instagram Lite app – people will now be able to view Reels within the app. India is the first country where the feature to view Reels will be available to people. 

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/mob.jpg?itok=PDx3drKh
Netflix’s new feature enables auto download of recommended content

Along with content, user experience is taking centre stage gradually in the over-the-top (OTT) ecosystem. As users are now exposed to enormous content via a number of platforms, the OTT players are looking at introducing more features to make their experience better.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/air.jpg?itok=G5HCgfPB
Airtel partners with Qualcomm for rapid 5G roll-out in India

Last month, Airtel successfully conducted 5G field trials in Hyderabad and announced that it would roll out 5G services in India in select cities by June 2021.  Now, the telco operator has partnered with Qualcomm Technologies for accelerating 5G services in India, the company stated in a regulatory...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/fb.jpg?itok=3FibWbhJ
Facebook to lift news blockade in Australia after deal with govt

Facebook said Tuesday it will lift a contentious ban on Australian news and pay local media companies for content, after a down to the wire deal on pending landmark legislation, the news media bargaining code.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required