iWorld

WITH 18 NEW ORIGINAL LAUNCHES AND NEW ASSOCIATIONS ALTBALAJI ENDS 2018 ON A HIGH NOTE

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/27/alt.jpg?itok=9yv5SSBH

MUMBAI: ALTBalaji, one of the leading OTT platforms under the brand Balaji Telefilms Limited, has witnessed remarkable growth in 2018. With mass engaging content to the most riveting shows, the platform has emerged as the fastest growing and most talked about OTT platform in India. This year saw, the digital platform launch 18 new shows entertaining millions across the country. Awarded as the ITA Premier Web Channel award this year, ALTBalaji established its lead in the pack with the most-binged original series over the year in addition to winning other accolades. 

While 2018 was the year of experimentation with highly-acclaimed shows like The Great Indian Dysfunctional Family (TGIDF), The Test Case and Home, ALTBalaji’s subscriber base grew pan-India with viewers enjoying a wide range of shows. Distinctive content in the series like ‘Broken but Beautiful’ and ‘Apharan’ have not only struck the right chords for their coming of age concepts but have also recorded higher viewership and top ratings of 8.8/10 and 9.2/10 on IMDb respectively. Other shows like ‘XXX: Uncensored’ and ‘KehneKoHumsafar Hain’ scored the highest completion rates. On an average, ALTBalaji’s subscribers have spent 77 minutes daily watching these shows. Shows like Home, The Test Case and TGIDF have not only won hearts of the audiences but also garnered rave reviews from the likes of Rajeev Masand, Mayank Shekhar, Rahul Desai and many more.

Here’s are 2018’s top binge watch shows ofALTBalaji:

Apharan: As the show title suggests, it is all about an ‘Apharan’ (kidnapping) that goes wrong. What makes this show a standout is the fact that top cop Rudra Srivastava is forced into kidnapping a girl at her own behest, and nothing goes to plan. He finds himself in a web of lies with a lot at stake. Set in the heartland of the country, the thriller truly enthralled the audience with its 70’s style masala entertainment and its upbeat retro music.
IMDB Rating: 9.2/10

Broken But Beautiful: When two broken hearts, Veer and Sameera are brought together by chance, sparks fly. The two get involved in a journey that requires them to accept how broken they are and how two broken pieces can probably belong together.  
IMDB Rating: 8.8/10

The Great Indian Dysfunctional Family: General VikramjeetRanuat looks forward to a quiet life with his family post his accident while serving at the border. However, the re-entry of his separated brother and sister-in-law into his life changes the trajectory of his plans.
IMDB Rating: 7.6/10 

The Test Case: Captain Shikha Sharma gears up to serve as the first female test case in combat. The series beautifully captures her struggles and challenges and encapsulates women-power in the true sense of the term.
IMDB Rating: 8.5/10

Home: The series is all about a beautiful family, the Sethis, who believe in loving one another dearly. However, they are faced with a mammoth challenge with they are served with an eviction notice. The heart-warming show features a man’s fight to save his own home.
IMDB Rating: 8.5/10

GandiiBaat: The power-packed show has it all - the crime, the twisted relationships and erotic content. The trifecta makes this show a great tale of how crossing the fine line of going to any lengths to fulfill desire comes with its own consequences.
IMDB Rating: 5.0 /10

Haq Se: A modern-day story that chronicles the lives of four sisters against the backdrop of theunrest in Kashmir. It is a tale of the sisters seeking happiness and fulfillment in their lives and wanting to trulyfollow their dreams and passion. This also marked the digital debute of Rajeev Khandelwal. 
IMDB Rating: 8.3 /10

Hum: I am because of Us: Nothing compares to you sisters always having your back and that is the bond that the three sisters share. However, their relationship is put to test when the three arrive in the burgeoning metro of Mumbai to live their passion and follow their ambitions.
IMDB Rating: 7.6/10

With an end to a magnificent year, ALTBalaji has a highly anticipated line-up for 2019 across diverse genres with originals like GandiiBaat 2, KehneKoHumsafar Hain 2, Cold Lassi Aur Chicken Masala, Puncchbeat, The Verdict State Vs Nanavati and Cartel. Audiences are surely going to be entertained by a content library that is not only varied but new and captivating as well.

ALTBalaji’s original content is available in four Indian languages which includes Hindi, Tamil, Telegu and Malayalam. Additionally it is also available in Malaysia Bahasa, Indonesia Bahasa and Arabic languages. With several strategic associations, ALTBalaji’s shows can be viewed on Amazon Fire TV stick, OLA Play, LG Smart TVs using WebOS , the MI TV Patchwall in addition to the OTT services’ mobile apps and desktop platform. Viewers can also avail the app on 5 different devices in order to make it enjoyable for the entire family.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/zee5.jpg?itok=dG1ATR7Y
ZEE5 plans more show franchises, to invest in direct-to-digital movies

Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 has built its library on the back of marquee properties and regional content since the time of its entry in the burgeoning over-the-top (OTT) ecosystem. After hitting the audience with a number of popular original shows and direct-to-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Netflix800.jpg?itok=bHDibptJ
OTT content comes under govt scanner

MUMBAI: OTT platforms such as Netflix and Amazon Prime Video might face a censorship threat in India. Recently a senior government source told Reuters that the government might impose censorship on streaming platforms. The government official, who has direct knowledge of the deliberations was...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zee5.jpg?itok=f3WsjIB0
ZEE5 to stream 'Bhram' on October 24

MUMBAI:  The OTT giant ZEE5 is coming out with a new series titled 'Bhram' which will be a one of its kind psychological thriller with an extra topping of horror. 2019 is the year that has seen Indian cinema progress to greater heights not just in mainstream cinema but even in the OTT space. ZEE5...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/nikhil.jpg?itok=tw0uHXsb
Nikhil Gandhi moves to TikTok from Times Network

MUMBAI: TikTok has appointed Nikhil Gandhi as Tiktok India head. In his new role Gandhi will be responsible development and operation of TikTok India. Prior to the new appointment, Gandhi was associated with Times Network as President and COO. Gandhi has over 20 years of experience in leadership...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/snapdeal.jpg?itok=J6VnH-uO
Snapdeal witnessed 50% growth over last year from two Diwali sale editions

MUMBAI: Snapdeal, one of India’s largest value-focused online marketplaces, concluded the first two of its Bharat-focused Diwali sales on a high note. Snapdeal witnessed a 50 per cent growth over last year from the first two sale editions of this year and is confident of the momentum continuing in...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sachin.jpg?itok=tzqdFe5S
Sachin, Sehwag to open for India again

MUMBAI: Master Blaster Sachin Tendulkar, one of the most fearsome opening batsman of all time Virender Sehwag, the legendary West Indian Brian Lara, lethal Aussie speedster Bret Lee, one of Sri Lanka’s most stylish and dependable batsman of all time Tillakaratne Dilshan and the one and only, who...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sacred-games-2.jpg?itok=Uod5pUBv
Netflix’s mobile-only plan in India exceeds expectations; to help invest more in content

Netflix has bounced back in its Q3 2019 financials by posting revenue of $5.245 billion, which was almost in line with analysts’ prediction of $5.25 billion and was up by 31 per cent y-o-y. While the expected earnings per share were $1.04, Netflix boosted that by delivering $1.47. This is almost...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/1.jpg?itok=upOxDFu0
Ali Hussein promoted to CEO at Eros Now

MUMBAI: Ali Hussein has been elevated to the post of chief executive officer (CEO) at Eros Now, the digital arm of Eros International PLC. Hussein joined the organisation as chief operating officer in 2018. His experience spans over 15 years in the media entertainment and digital space. Ali has...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/zee5.jpg?itok=u_rdJ2L2
ZEE5 and Wework host discussion on changing landscape of the digital world

MUMBAI: Addressingthe rapidly evolving digital ecosystem in India, ZEE5 India and WeWork India today co-created an evening of discussions on the Changing Landscape of the Digital World.Tarun Katial, CEO – ZEE5 India, India’s fastest growing ConTech brand, and Ryan Bennett, CWeO of WeWork India,...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories