Weekend Unwind with: Zee Studios head marketing Neeraj Joshi

In our weekend-special series, we bring to you informal tête-à-têtes with industry executives.


Its that time of the week again, when we take a peek into the mind of a corporate head through a fun lens with IndianTelevision.com’s ‘Weekend Unwind’ series- An attempt to get to know the person behind the title a little better, via their nuggets on life & mantras to deal with the curve balls that life throws.

This time we have Zee Studios head marketing Neeraj Joshi sharing with us his musings on the daily rigmarole that life & work has to offer. Having been in the field of media and entertainment for over 15 years, spanning the gamut of movies- from Hollywood to Bollywood and Regional- with motion picture marketing, Joshi still finds it all, in his own words, “fascinating”. Currently, heading the marketing function at Zee Studios (with three additional horizontal leadership profiles since 2018), he has worked with a clutch of the ‘buzziest brands’ in the industry earlier such as Viacom18, Fox Star Studios, Balaji Motion Pictures, Rajshri Films, PVR Pictures & RGV’s Factory.

A self-confessed adventure lover & true blue professional, he considers creativity, people, negotiations, conflict resolution, evangelising and brand communication, among others as his key strengths.

So without much ado here goes...

-Your mantra for Life

It won't work if it's not fun.

-A book you are currently reading/plan to read

Currently reading Franz Kafka’s short stories, also re-reading ‘Man Eater of Kumaon’ by Jim Corbett & Shoe Dog by Phil Knight.

-Your Fitness mantra, especially during the pandemic

10K steps and diet!

-Your comfort food

Curd Rice

-When the chips are down a quote/ philosophy that keeps you going

I hope to be as wise today, as I think I might be, tomorrow.

-Your guilty pleasure

Watching 90’s Govinda comedies.

-When was the last time you tried something new?

Am a weekly experimenter – I will do something ridiculous once a week. Mostly never ends pleasantly.

-A life lesson you learnt the hard way

Money matters.

-What gets you excited about life?

So much of it isn’t known yet, so much to discover.

-What’s on top of your bucket list?

Scaling Everest

- If you could give one piece of advice to your younger self, what would it be?

Do not waste time

-An activity that keeps you motivated / charged during tough times

Music, long train journeys, solo trips, conversations with self – (I know it sounds silly but it really helps)

-What lifts your spirits when life gets you down?

Friends, cricket, cinema, music & books.

-Your go-to stress buster

Playing a cricket match helps me regain my focus and if that’s not possible its music.

- One thing you would most like to change about the world

Make caring for the environment a compulsory part of education and occupation. Also add a ton of ‘sense of humour’ in the society – we’ve forgotten how to laugh at ourselves.

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