iWorld
Report on Hindi News Viewership

Warner Media-Discovery merged outfit named Warner Bros.Discovery

Warner Bros.Discovery CEO David Zalav made the announcement on 1 June

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/02/dis.jpg?itok=YalGVbYk

MUMBAI: When two well-known media firms fuse, there’s always a big debate about what the new organisation should be called? But the folks at Discovery and AT&T have kept their life simple: they have decided to call the proposed global entertainment outfit being born out of the merger between Hollywood entertainment powerhouse Warner Bros and  the firm founded by John Hendricks as ‘Warner Bros.Discovery.’

A press release issued by Discovery stated that “The Warner Bros. Discovery name will honor, celebrate and elevate the world’s most-storied creative studio in the world with the high quality, global nonfiction storytelling heritage of Discovery.”

David Zaslav, President and CEO of Discovery and the future CEO of the proposed Warner Bros. Discovery combined company, unveiled the new name to WarnerMedia employees from the Warner Bros. studio lot in Burbank, CA, where he said:

“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about.  We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming.”

The initial wordmark for the proposed company includes the iconic line from the Maltese Falcon, “the stuff that dreams are made of,” an additional homage to the rich legacy of Warner Bros. and the focus of what the proposed company will be about.

In May, AT&T and Discovery reached a definitive agreement to combine WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a single company.

Warner Bros. Discovery will bring together leadership teams, content creators, and high-quality series and film libraries in the media business, while accelerating both companies’ plans for leading direct-to-consumer (DTC) streaming services for global consumers. The new company will unite complementary and diverse content strengths with broad appeal — WarnerMedia’s robust studios and portfolio of iconic scripted entertainment, animation, news and sports with Discovery’s global leadership in unscripted and international entertainment and sports.

The “pure play” content company will own one of the deepest libraries in the world with nearly 200,000 hours of iconic programming and will bring together over 100 of the most cherished, popular and trusted brands in the world under one global portfolio, including: HBO, Warner Bros., Discovery, DC, CNN, WB Games, Turner Sports, Cartoon Network, HGTV, Food Network, TNT, TBS, Turner Classic Movies, Wizarding World, Adult Swim, Eurosport, Magnolia, TLC, Animal Planet, ID and many more.

Warner Bros. Discovery will be able to increase investment and capabilities in original content and programming; create more opportunity for under-represented storytellers and independent creators; serve customers with innovative video experiences and points of engagement; and propel more investment in high-quality, family-friendly nonfiction content, says the press release.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/kevin_pietersen.jpg?itok=q38i_LUY
Kevin Pietersen Picks His Favourite T20 World Cup Players

Kevin Pietersen selects three of his nation's top players for his own T20 World Cup team following England's thrilling victory over Pakistan in the championship game. Jos Buttler and Alex Hales were chosen by Pietersen. Together, both openers contributed the crucial runs to England's scoreboard and...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/dance.jpg?itok=3H0XZQka
With choreographer Raju, Asif emerges as the winner of aha’s ‘Dance Ikon’

Mumbai: After a successful 13-week run, the popular Telugu dance reality show Dance Ikon has finally come to an end. It has been one of the top-rated Telugu shows on the streaming platform Aha.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/14.jpg?itok=MbmX1Uz7
GUEST ARTICLE: Five short format content marketing strategies that OTT platforms use to promote their properties

It’s almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/studiobackdrops.jpg?itok=EXGfSkri
StudioBackdrops.com registers 146% annual growth since its inception

Studiobackdrops.com (SBDC), an e-commerce platform for photography, videography, & audio solutions, announced on Monday that it has registered 146 per cent growth between 2016 and 2022. The total size of the company is expected to reach Rs 50+ crore by 2025.

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/koo1.jpg?itok=oKnObiL0
Brazilian Footballer Ronaldinho joins Koo

Former soccer player Ronaldinho has joined Koo. His Koo handle is @ronaldinho. Ronaldinho joined the platform, and posted in Portuguese, English, and multiple Indian languages. Such behaviour as posting in multiple languages is unique to Koo.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/start-ups.jpg?itok=ptelg53j
GUEST ARTICLE: Is investing in start-ups viable in the post-covid era?

Mumbai: The internet has boosted the startup scene all over the world, including India. Many homegrown startups have not only attracted a good customer base but are seeing investors of all sizes plug their money at different stages of the startups’ expansion in their respective markets. Here’s why...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/11.jpg?itok=H4-z6c-R
IAMAI highlights willful misinterpretation & ill-conceived recommendations on draft telecom bill 

Mumbai: In a statement issued on Friday, the Internet and Mobile Association of India (IAMAI) expressed outrage at the regression and denigration of the debate over regulating the digital economy. Far from the government's stated goal of creating a trillion-dollar digital economy, the telecom...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/7.jpg?itok=lekK3PLB
MX Player wins bronze for LGBT+ inclusion at IWEI 2022

Mumbai: MX Player has been recognised as a top employer at the India Workplace Equality Index (IWEI) 2022. MX Player has been honoured with the bronze badge, which recognises the development of inclusive policies and the initiation of activities that promote LGBT+ inclusion at work. MX Player has...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/3.jpg?itok=sZJn_Qu5
Gamitronics & Big Viking Games announce strategic partnership

Mumbai: Developer of PartyNite, Gamitronics, has entered into a strategic partnership with the Canadian gaming major, Big Viking Games (BVG), to fuel the blockchain technology-led metaverse platform's global expansion.

iWorld Over The Top Services