iWorld

Voot to roll-out 4 new originals in a month under SVoD

The platform, earlier in Jan 2020, had announced a premium service - Voot Select

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/28/Gourav-Rakshit.jpg?itok=8mNO7aRT

MUMBAI: To lure more users, Viacom18’s over-the-top (OTT) platform — Voot — will roll-out four new Originals under the subscription video-on-demand (SVoD) category on the platform. The launch of these four new Original series will happen anytime within 30 to 45 days, says Viacom18 Digital Ventures, chief operating officer, Gourav Rakshit speaking exclusively to Indiantelevision.com.

The media and entertainment company earlier this year has already formally announced a subscription-based video streaming service — Voot Select, a premium pay service. The arm of the company’s OTT platform will be helmed by Ferzad Palia, head – youth, music & English, Viacom18.

“The shooting of Originals being already completed, it was outsourced to production houses”, says Rakshit. “As the platform will roll-out the very first Originals, it had to be Hindi genre, however, it will have a translation to other regional languages.”

According to Rakshit, “Regional is going to be a growth factor for the next five years. Even though Hindi content will grow, the regional content’s growth would be more excessive.”

Besides Voot Select, the company had also launched Voot Kids last year, its first paid service to tap into the growing demand for kids’ content. Meanwhile, Hotstar has also introduced a new “Kids” button to its website that filters age-appropriate content with parental control last year.

The SVoD category will provide exclusive content across a diverse multi-genre marquee, of which four of them will be unveiled in a month’s time. “Originals are the big players in the customer acquisition for subscription business,” says Rakshit.

The data and content have been the major engine drivers for OTTs. Disregarding both of them, Rakshit says, “Our focus is on users more than the data or content. Users exposed to content will definitely provide the data and the reason for our existence is only because of them.”

“We are putting out a slate, which is our best guess with respect to upcoming Originals, beyond that we’ll start getting data,” says Rakshit. “We have already been live while in terms of just putting out our select service sans putting out Originals. This is done to get likes and dislikes of the consumer.”

He adds, “On the AVoD side, there is a lot of content we make ourselves under Voot Night Live, which is like an extra innings of the hit show Bigg Boss.” This attempt itself has given a lot many tractions on the digital platform but it wanted to go beyond TV content on the OTT platform and hence the decision to come up with new Originals soon, explains Rakshit.

Voot is the third broadcaster-led OTT platform, after ZEE5 and Hotstar, to enter into the SVoD category. It has over 100 million downloads on the Google Play store.

Stating that it’s just a start for the OTT players, Rakshit says, “Don’t believe 2020 is going to be the transformation year. However, it’s going to be a whole decade. In this context, we are neither late nor early to come up with new Originals and in this decade lot many things are going to change.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/tv.jpg?itok=hM44Jrg9
Lock-down binge-watching a boon for OTT

This unprecedented crisis called COVID-19 has turned out to be a blessing in disguise for OTT platforms. With people locked indoors, the only refuge has been their smartphones, giving way to, possibly, the next wave of growth for OTT companies.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/mx.jpg?itok=oqE2Pikk
MX Player inks content deal with Paramount Pictures, Sony Pictures Television India

MUMBAI: MX Player, a home-grown OTT platform, has inked a content deal with international studios like Paramount Pictures and Sony Pictures Television India, becoming the first platform to do so. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/alt.jpg?itok=qt-WncS1
ALTBalaji partners with PayPal

MUMBAI: ALTBalaji, one of India’s leading homegrown OTT platforms, has joined hands with popular payment gateway PayPal, to ensure its audiences non-stop entertainment and offering them a host of convenient payment experiences. As a part of the association, audiences via a PayPal payment can get a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/nico.jpg?itok=LOq0j4A5
Moonbug eyes the Indian kids’ content market

Kids-focussed entertainment company Moonbug is betting big on the Indian market with its wide bouquet of appealing kid fare for pre-school children. The company – which acquires, creates and distributes content for kids – is in active discussions with some of the leading platforms in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/likee.jpg?itok=NzLcNrai
Likee collaborates with VYRL Originals to promote their latest release #LaalChunariya by Akull

MUMBAI: Likee, global short video creation platform from Singapore-based BIGO Technology Pte Ltd, has collaborated with VYRL Originals to promote their recently launched song - #LaalChunariya by the latest sensation in the industry, Singer, Songwriter – Akull. The song is a beautiful infusion of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/EPICON_0.jpg?itok=IBnFyCpP
EPIC On brings season 2 of 'IQ Panga'

MUMBAI: EPIC On – India’s Storytellers is ready to host a more exciting and challenging Season 2 of the daily digital quiz, IQ Panga, to engage audiences across age-groups on the platform. IN10 Media’s premium OTT platform, EPIC ON, gearing for a revamped avatar, bolstered with a wide variety of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/netflix.jpg?itok=mpQyssuk
Netflix to contribute $1 mn to the Producers Guild of India Relief Fund

MUMBAI: In response to the shutdown of film and TV production in the country since last month, which left thousands of crew and cast without jobs, streaming giant Netflix has announced a contribution of  $1 mn (approximately INR 7.5 crore) to the Producers Guild of India (PGI) Relief Fund.  

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/hungama.jpg?itok=7cbkUqwc
Hungama Play launches ‘Comedycha Raada’

MUMBAI: Hungama Play, a leading video-on-demand platform owned by Hungama Digital Media, today launched ‘Comedycha Raada’, a Hungama Original featuring stand-up comedy acts in Marathi. The show includes 10 episodes and features a total of 21 aspiring comedians performing fresh, topical and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/docubay.jpg?itok=FgLHw0EK
DocuBay premieres 'Epicenter: 24 hours in Wuhan'

MUMBAI: After bringing some extraordinary titles across politics, crime, human issues in recent times, DocuBay adds a new and very topical film to its rich content library. While the world grapples to deal with the invisible enemy, this documentary brings to fore how the people of the city banded...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required