iWorld

×

Voot Studio & Pedigree partner for an unconventional Mother’s Day campaign

The 60 second film urges people to bring home joy by adopting a dog

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/14/voot.jpg?itok=h6Usdoj7

MUMBAI: VOOT Studio - The newly launched branded content wing of India’s 2nd biggest OTT platform, VOOT from Viacom 18, has partnered with Pedigree to celebrate Mother’s Day in an unconventional manner.

Motherhood transcends beyond parenting just your kind. You can be a parent to a pet and experience the same unconditional love and joy. Going one step further, through this campaign Voot Studio and Pedigree along with Mediacom as agency partner, urge people to adopt dogs. Campaign Video Link - https://www.voot.com/shows/new-moms/1/0/bringhomejoy-on-mother-s-day/795541

The film’s premise explores 4 new mothers who narrate first hand experiences with motherhood, while answering questions like how does it feel, why adopt and how has it changed them. They narrate incidents in an emotional way making it seem that they are speaking about human babies. The film climaxes with the question – Shall we meet your baby and it is then revealed that the mothers are new parents to Indie-dogs.

With this film, Voot & Pedigree drive the message that every dog deserves a home.

Pedigree has tied up with 25+ pet NGO’s to drive the cause of adoption for stray dogs. They have received over 1 lakh pledges on their official website in support of this initiative.

Speaking about the initiative, Akash Banerji, Business Head--Advertising Video Platform, VOOT, said, “We recently launched our VOOT Studio program, an industry first initiative that partners with brands around compelling storytelling & platform integrations, to drive their brand narrative for the new-age consumer.  Our association with Pedigree is with the aim of creating ROI for a brand much beyond the 30 second ad spot..” He further added  “ We are happy to have partnered with Pedigree on the occasion of Mother’s Day for a campaign that has such a powerful message and relevance for its target audience.

Mohit Arora, Marketing Director, Pet Nutrition India, said, “BringHomeJoy campaign was visualized keeping our vision of "making a better world for pets" in front &center.  As category leaders we take pride in driving responsible pet ownership, one such initiative is creating awareness & consideration around pet adoption. By involving & directing all digital engagement to 25 partner pet adoption agencies across 16 cities,  we hope to start an initiative to find more loving homes for all pets.

Navin Khemka, CEO South Asia, Mediacom said, “Pet lovers know that pets are like their own kids. We dedicate this campaign to every pet caring person and are confident that many families will come forward and adopt a dog. In todays world we need more compassion, care and understanding. We are fortunate to be involved in co-creating this campaign with Voot Studio & Team Pedigree”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/netflix.jpg?itok=IxVhHdRh
Special episode of man v/s wild, featuring pm Modi on Netflix

MUMBAI: Indian Prime Minister, Narendra Modi’s special interaction with celebrity survivalist anchor, Bear Grylls is now streaming exclusively on Netflix across the world. The special edition of Man vs Wild, the global reality TV sensation hosted by Grylls has already broken Super Bowl 53s record...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/ballers.jpg?itok=stp-9No-
Ballers starring Dwayne Johnson returns with Season 5 on Hotstar Premium

MUMBAI: After a successful four season run, Comedy series Ballers returns with its fifth season! Starring Dwayne Johnson (Spenser Strasmore) and Created by Stephen Levinson, Ballers explores the glamorous and often cutthroat world of pro football through a group of past and present players striving...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/flipkart.jpg?itok=RyAmgYZu
Flipkart's entry into video streaming space more of an e-commerce play

Ever since Flipkart announced its entry into India’s booming video streaming space, it’s been the talk of the town. The Walmart-owned e-commerce platform will open it up for Flipkart Plus loyalty program members in a fashion similar to Amazon Prime Video.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/power.jpg?itok=QWT2VZnd
Witness the ultimate betrayal in Power season 6

MUMBAI: Success is the best revenge and James 'Ghost' St Patrick is here to claim both. Up against his son, it’s time for the ultimate showdown in New York and everyone will be slurped into this vortex. But by the end of it all who will remain standing?  SonyLIV, India’s first premium video on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/rangbaaz.jpg?itok=NGpoc7eY
ZEE5 announces season 2 of flagship franchise Rangbaaz

MUMBAI: After the phenomenal success of the first season of its marquee gangster drama, ZEE5, India’s fastest growing OTT platform, announces Rangbaaz Season 2 starring Jimmy Shergill and Gul Panag in lead roles. Written by Siddharth Mishra (who also wrote Season 1), directed by Sachin Pathak and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/netflix.jpg?itok=vhpNbWR9
Netflix sees 83% rise in price-related search after India-specific plan

MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/hotstar.jpg?itok=C6AWsALl
From novels to personal screen – these book adaptations on Hotstar Premium are a must watch

MUMBAI: While some people find joy in turning pages and letting imagination take over, others simply prefer enjoying the celluloid version of the same story. As the constants debate of ‘which is better’ continues, here’s a look at some TV shows based on books that you can enjoy right away on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/mobile-analytics.jpg?itok=zUD0NdtO
Digital segment projected to reach Rs 386 billion by FY22: KPMG

The digital segment of the India media and entertainment industry is projected to reach Rs 386 billion by FY22 from Rs 173 billion in FY19. The burgeoning sector is set to overtake print media and be behind TV within the same period, according to India’s Digital Future, a report by KPMG. By FY24,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/Archana_Anand.jpg?itok=dbnOoswZ
ZEE5 Global partners with EUROSTAR Group in Middle East to roll out offline subscriptions

Dubai, UAE, 19 August 2019: In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories