Report on Shemaroo

VMate and Jjust Music collaborate to promote new music video Wajah


Trending short video platform VMate has partnered with Jjust Music to co-promote an upcoming new song ‘Wajah’. This is the first time that VMate has joined hands with Jjust Music, which is a pioneering music production house by renowned Bollywood actor and producer Jackky Bhagnani. To attract users, VMate has launched a fun-filled eponymous musical contest #Wajah. Creators participating in the contest have the opportunity to win exciting cash rewards up to Rs 5000.

Wajah is a romantic track sung by vocalist Rahul Jain, and the video features television industry’s famous on-screen and off-screen couple Gautam Gupta and Smriti Khanna. Jjust Music will also stream the new music video on their official VMate account for the users. Video creators can enjoy the music and take inspiration to make entertaining videos for the music contest, which will be live from May 22 to May 28, 2020. The best ones will be awarded.

The trailer of Jjust Music’s Wajah song was recently released on social media platforms, including VMate. It has garnered an overwhelming response from music lovers and creative minds who are looking forward to create their own versions of the music. To see the trailer, one can log into the VMate account and check out Jjust Music’s official profile - http://m.vmate.com/user/207341629. 

During the ongoing lockdown period, Jjust Music had earlier launched Muskurayega India, a song for which some big faces from Bollywood came together to assert that India would defeat Covid-19 and return to normalcy soon. Prior to that, the music label had launched ‘Kamariya Hila Rahi Hai’, a peppy Holi song by Bhojpuri star Pawan Singh that featured the actor-singer along with popular dancer Lauren Gottlieb.

In a short span, VMate has gained immense popularity across India, especially in small towns and villages. The platform has allowed India to find hidden talent from far-flung areas. Today, VMate has emerged as a leading digital community where people from across the country not just share their life moments, but also play an active role in trying times like outbreak of Covid-19 pandemic. The platform has also been at the forefront of driving content and campaigns that appeal to the masses. Previously, VMate has partnered with Bollywood diva Sunny Leone, comedy queen Bharti Singh, dancing sensation Sapna Chaudhary, top YouTubers Bhuvan Bam & Ashish Chanchlani, among others, to connect the masses with their favourite celebrities. 

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

SC favours OTT guidelines, says screening needed

KOLKATA: The Supreme Court on Thursday remarked that there should be pre-censorship of OTT content like films while hearing a plea by Amazon Prime Video India originals head Aparna Purohit. She had moved the apex court challenging Allahabad high court order denying anticipatory bail to her in...

iWorld Over The Top Services
Amazon tweaks new app logo after comparison with Hitler’s moustache

MUMBAI: If you have ever ordered a package from Amazon, you would be familiar with their product packaging- an ubiquitous brown cardboard box with a black adhesive tape running along its sides. Taking this imagery even further, the e-commerce giant had unveiled its new app icon in January featuring...

iWorld e-commerce
Epic On now streaming on Airtel Xstream platform

KOLKATA: Premium OTT platform Epic On has tied up with Airtel Xstream to offer its users the Epic On subscription at a special price. The partnership would allow Xstream users to access the comprehensive library of thousands of hours of titles ranging from movies, TV shows, and documentaries.

iWorld Over The Top Services
ShortsTV forays into OTT space with Airtel Xstream

KOLKATA: ShortsTV has partnered with Airtel to launch its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a nominal subscription of Rs 99 per month and Rs 499 for a year.

iWorld Over The Top Services
SonyLiv’s Scam gets season two, will tell The Telgi Story

MUMBAI: After delivering a monster hit with Scam 1992: The Harshad Mehta Story, SonyLiv and Applause Entertainment are looking to recreate the magic with the second season of the Scam franchise. Tentatively titled Scam 2003: The Curious Case of Abdul Karim Telgi, the show will be adapted from the...

iWorld Over The Top Services
Bombay HC orders Amazon Prime Video to take down Telugu film ‘V’

NEW DELHI: The Bombay high court has directed OTT platform Amazon Prime Video to take down Telugu movie V following a defamation suit filed by a Mumbai-based actor. Sakshi Malik has sought the deletion of a scene in the film in which her portfolio picture was used without her permission. The court...

iWorld Over The Top Services
Guest column: Implications of the new digital media code for online content platforms

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, framed under the Information Technology Act 2000, were notified on 25 February 2021.

iWorld Over The Top Services
Pay-per-view takes off in India, but has a long way to go

While the last year has seen the entry of new over-the-top (OTT) players, it has witnessed the burgeoning of new business models as well, pay-per-view being one of the most noticeable trends.

iWorld Over The Top Services
Gaana CEO Prashan Agarwal steps down

KOLKATA: Gaana CEO Prashan Agarwal has stepped down after heading the music streaming service for five years. “After an amazing five years of leading Gaana to be the No. 1 Music streaming service in India, I am stepping down from my role as CEO and am extremely grateful to my wonderful colleagues,...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required