iWorld

Vidnet 2019 to discuss how to engage the OTT consumer

Customer retention is a bigger challenge for the platforms than customer acquisition

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/28/tv.jpg?itok=0vWuXHos

MUMBAI: While user acquisition comes in the priority list of over-the-top players in India, maintaining consumer engagement also seems to remain a challenge. Although a number of new users are flocking to OTT platforms, many of them don’t stay on the platform for long. To stay relevant in the highly competitive market, OTT players should focus on consumer needs to keep them engaged.

At the stage of Vidnet 2019, experts from the industry will discuss on the topic - Competing for Consumer Engagement. The session will provide insights on different approaches adopted by platforms to keep their subscribers hooked.

Many reports have indicated that brand loyalty is not very high among digital audiences as a number of apps are abandoned pretty quickly. Poor app interface, lack of personalised content and recommendation, and lack of quality content are among the most important causes of this challenge.

Easier content discovery, data-driven marketing approach with the use of AI and machine learning, tracing consumer behaviour properly can help the platforms to overcome this challenge. As retention of consumer should be given equal priority to customer acquisition, the panel discussion on 3 October at Vidnet stage will dive deep into the topic.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/sonyliv.jpg?itok=PNq7ckiR
SonyLIV to live streams 16 simultaneous feeds of Australian Open 2020

MUMBAI: Foraying into the New Year, SonyLIV, India’s first premium video-on-demand platform, brings a visual treat for all its tennis aficionados with the decade’s first major sporting event – Australian Open 2020. Upping its ante in sports streaming, the platform, this year, will exclusively...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/net.jpg?itok=FB1gOX0i
Netflix and its binge spending: $17.3 bn on content in 2020

Netflix is stubborn with its content spending despite being criticised often for being “irrational”. The streaming firm is sticking to its 'grow now - pay later' strategy. According to a recent estimate, the streamer will invest around $17.3 billion on content in 2020.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/broadband.jpg?itok=r7HcoMgc
Middling broadband subscriber growth in November 2019

Overall broadband internet subscribers in India grew by 1.719 crore or 2.67 percent  in the month ended 30November 2019 (Nov-19) from the numbers reported by the Telecom Regulatory Authority of India for the month ended 30 October 2019 (Oct-19).

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Umesh_Bopche.jpg?itok=JMqASvk9
7 Top Video Trends to Watch Out for in 2020

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Mukesh_Ambani_800.jpg?itok=C1kRF8IV
Jio juggernaut marches on with 62 percent bottomline growth in Q3 2020

BENGALURU: Mukesh Dhirbhai Ambani’s largest start up in the world, Reliance Jio Infocomm Limited (Jio) reported 62.5 percent growth in standalone profit after tax (PAT) for the period ended 31 December 2019 (Q3 2020, period or quarter under review) as compared to the corresponding year ago quarter...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/gb.jpg?itok=NGmjYBd-
ALTBalaji’s 'Gandii Baat' enjoys popularity across demographics

ALT Balaji's  highly viewed show Gandii Baat enjoys a tremendous fan base for its projection of stories revolving around the harsh realities of the society, mental taboos in regards to sexual orientations and many more relevant issues.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/cc.jpg?itok=0GF9W_eY
Data has made us richer in thinking and approach: ZEE5’s Aparna Acharekar

Data, touted as the new oil, has empowered creativity, especially in the segment of over-the-top (OTT) platforms. As audiences across the country are spoilt with options, streaming engines are integrating data massively in content strategy.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Jeff-Bezos.jpg?itok=INaoKNjD
Amazon's Jeff Bezos tells Bollywood content is Prime motive

Jeff Bezos is used to thinking big. He is also used to controversies. So even as his plan to invest a billion dollars in Amazon’s India operation got a lot of press and protests and a snub from commerce minister Piyush Goyal (at a time when the competition commission is investigating "predatory...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/gandi.jpg?itok=Ym7sG5Tx
Were you writing off ALTBalaji’s Gandii Baat? Here’s why you should not!

MUMBAI: ALTBalaji, India’s leading homegrown OTT platform, once again proves that no one knows Indian audiences better. On the back of some highly engaging mass content, the OTT platform is once again making headlines for one of its most spoken about originals, Gandii Baat. The highly-watched web-...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories