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ViacomCBS to rebrand CBS All Access to Paramount + for early 2021 launch

New shows, great catalogue titles, will help the super streamer attract subscribers globally.

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MUMBAI: Paramount+ is the brand name of the new global streaming service that ViacomCBS will be rolling out in Australia, Latin America and the Nordics in early 2021. This was revealed by the company’s president & CEO Bob Bakish who had announced in June 2020 that its subscription video on demand CBS All Access will be rebooted and relaunched with additional premium programming.  

Said Bakish: “Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling. With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”

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Bakish also announced a slate of fresh shows and series which would be available to subscribers of Paramount+:

.  The  Offer, a scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy’s extraordinary, never-revealed experiences of making The Godfather. The 10-episode event series is written and executive produced by Michael Tolkin (Escape at Dannemora and The Player). Ruddy will also serve as executive producer, and Emmy-winning producer Leslie Greif (Hatfields & McCoys) will executive produce and be a writer on the series.

.  Lioness, a spy drama created by Taylor Sheridan (Yellowstone) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce. Based on a real-life CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series is produced by Paramount Network and 101 Studios.

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.  A reimagination of the Emmy®-nominated series Behind the Music entitled MTV’s Behind The Music – The Top 40, which will unlock MTV’s vault from the past 40 years for a unique and intimate look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.

.  The Real Criminal Minds, a true crime docuseries based on the hit CBS Television series, and produced by XG Productions in association with CBS Television Studios and ABC Signature.

.  The service is also developing a revival of The Game  as part of BET’s programming on Paramount +  from CBS Television Studios and Grammnet Productions.

The new original series announced today join the service’s previously announced plans for Kamp Koral, a new original children’s series from Nickelodeon’s SpongeBob Squarepants, and the service’s role as the exclusive SVOD home to The SpongeBob Movie: Sponge on the Run in early 2021. Additional new original content will be announced ahead of launch.

This programming will join  CBS All Access’  robust existing offering of more than 20,000 episodes and movies from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, as well as exclusive original series including  The Good Fight, The Twilight Zone, Tooning out on The News, No Activity, Why Women Kill, Interrogation, The Thomas John Experience, and Tell Me A Story, The Stand, The Man Who Fell to Earth,, The Harper House, Guilty Party, Star Trek: Discovery Star Trek: Picard, animated series Star Trek: Lower Decks, Star Trek: Strange New World.

Since the transformation of  CBS All Access  began in late July, the service has experienced significant growth and engagement. With the addition of a diverse mix of content, including UEFA, Big Brother Live Feeds, star Trek: Lower Decks, and more than 3,500 episodes from across ViacomCBS’ brands, the service broke a new record for total monthly streams in August and experienced one of its best months ever in terms of new subscriber sign-ups. In addition, the average age of new subscribers in August was measurably younger than the service’s overall average subscriber age, due in large part to the addition of UEFA and the newly added content from various ViacomCBS brands.

Leading up to the early 2021 rebrand to Paramount + ,  CBS All Access  will expand its content offering to more than 30,000 episodes and movies and continue to develop additional original series across brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, transforming it into a diversified super service for the ViacomCBS portfolio.

“The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount +  name,” said ViacomCBS chief digital officer & ViacomCBS Digital CEO Marc DeBevoise. “With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”

Earlier this month ViacomCBS Networks International (VCNI) president & CEO David Lynn had said that the super streamer would not be launched in India as it already has successful streaming operations in Voot and Voot Select in partnership with Viacom18 and Reliance. 

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