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US AVOD streamer Tubi racks up scorching growth pace

Monthly actives are at 25 million; watch time is exploding as it readies for the UK and Mexico lau

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MUMBAI: To be or not to be?

Well, Tubi is. And it is growing stronger.

The American AVOD streaming video service - which is available in Canada and Australia and is set to launch in Mexico and the UK in 2020  -  has reported jaw-dropping signups and consumption numbers for 2019. The company- headed by Farhad Massoudi – announced monthly active users of 25 million with total viewing or watch time (TVT or TWT) totting up to 163 million hours  for the month of December 2019 alone. TVT overall exploded 160 per cent year over year (YOY), while for Canada and Australia it skyrocketed 357 per cent.

Recently, Tubi announced a partnership with one of the largest broadcasters in Mexico – TV Azteca – to provide Spanish language content, which includes their most popular series and advertising sales support. Tubi also announced a global deal with one of the world’s largest manufacturers of TVs – Hisense – to prominently include Tubi as part of their Vidaa platform.

In 2019, Tubi ratcheted up its headcount to over 229 full-time employees, an increase of 78 per cent versus 2018. The company will rapidly add more employees in the coming year as Tubi continues its expansion both domestically and internationally. It is all geared up to spend big dollars to acquire content beyond its 20,000 movies and TV series; the budget is expected to cross nine figures in 2020.

“Our growth over the last year is a clear testament to the success of our focused strategy in a now-cluttered marketplace,” said Tubi CEO Farhad Massoudi. “We’re excited people globally have embraced Tubi as a complement to subscription video and aim to deliver an even larger library of premium content in 2020.”

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