Uday Sodhi bets long on short films on SonyLiv


MUMBAI: We like it short. That’s the message that subscribers of SonyLiv from Sony Pictures Networks India have been telling the programming team. Led by CEO Uday Sodhi, it noticed that its four to five million subs were rapidly lapping up its portfolio of 500 short films which were on offer to them. What was pleasantly surprising was that watch time for these shorts had rapidly grown to around 10 per cent of the total on the OTT service in just one and a half year since these were introduced.

Thus to further encourage engagement and stickiness, the team unvieled a new bunch of 50 short films last week on the app. Cherry picked from Mumbai-based content and aggregator and distributor Pocket Films’ catalogue, which included a clutch of award winning shorts, its offering has swelled to 550 now.

Says Sodhi: “Short films on SonyLiv are a very large category. We keep looking in the market to see where good quality short films are available so that we can offer a good range to our regular visitors. We have selected the top films based on their quality of content, which are award winning and critically acclaimed. Also a few films have the film festival touch in them.”

Among some of the more popular short film titles viewers can now snack or binge watch include: the Nawazuddin Siddiqui and Tejaswini Kolhapure starrer film Salt N Pepper, Tubelight ka Chand by Anurag Kashyap, sSknoia Waapasi, Umbrella, Living is Easy, Gotya, Lori, Aachor, Destiny’s Two, Viola, Kundli, ABC, Smothered, Girl in Red, Love Pichkaari, Watermelon, A Gentle Giant, The Break Up, Laugh, Aakhri Sawari, Rishtey, Kite, Aai, Anjaan, and Bhopal Diaries.

Sodhi was loathe to reveal the deal that SonyLiv had signed with Pocket Film, saying that it is a private commercial transaction between the two. However, sources reveal that Pocket Films which is among the leading aggregators of short films and videos on Youtube, has probably struck a revenue share deal with SonyLiv.

All that Pocket Films CEO and founder Sameer Mody is willing to say was that he was happy to partner with SonyLiv and that he was hopeful that the association will help “us widen the reach of our offering.”

Sodhi, on his part however, is quite confident that viewership of short films on SonyLiv will head in only in one direction: northwards, though he was not willing to bet by how much.
Says he: “We believe that digital cinema can be told in different lengths. On digital, we have found that a lot of consumption happens in the 20-40 minutes range. It is an exciting form of storytelling to tell a story in this length.”

That kind of consumption would make any OTT business head smack his chops.

Latest Reads

Indian mobile gaming to become a $5bn+ industry by 2025: report

The gaming sector in India is growing faster than most media sub-sectors - including cinema and home entertainment, audio and more. The industry is currently generating $1.5 billion revenue and is expected to triple to $5 billion plus by 2025 on the back of the "mobile first" phenomenon, according...

iWorld Over The Top Services
Indian content producers see uptick in revenues from online video platforms

The production of local originals in India is heating up and giving a boost to the creative economy. Online video platforms are expected to invest heavily into local original content to ensure robust paid subscriber growth.

iWorld Over The Top Services
Satellite remains an essential element of video distribution: AVIA

The Asia Video Industry Association (AVIA) hosted its annual satellite industry forum on 18 November as a virtual conference.

iWorld Telecom
Saregama inks music licensing deal with Chingari

Music label Saregama has inked global music licensing deal with homegrown short-format app Chingari.

iWorld Over The Top Services
Eros Now extends partnership with BSNL to cover postpaid customers

Eros Now, the South Asian OTT entertainment platform owned by Eros STX Global Corp, has announced the extension of its partnership with the Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL). Eros Now had first partnered with BSNL in 2019 for its prepaid user base.

iWorld Over The Top Services
Disney+ Hotstar launches LEAP program for agencies

Disney+ Hotstar has announced the launch of LEAP - An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

iWorld Over The Top Services
Prime Video’s Gaurav Gandhi, Disney+ Hotstar’s Sunil Rayan on growing SVOD in India

After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and more well-entrenched and diversified in 2021. As exaggerated trends rationalised, players in the OTT.

iWorld Over The Top Services
PubNation summit 2021: Tracking the next big surge

The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest technology. Data became the new currency, and aggressive efforts were made to mine this data to gauge the audience behaviour that also went through a constant...

iWorld Over The Top Services
Netflix to acquire virtual production studio Scanline VFX

Mumbai: Netflix has announced its plans to acquire virtual production studio Scanline VFX. The company is responsible for the visual effects in Netflix series like "Cowboy Bebop," "Stranger Things," and "Blood Red Sky." The company expects to complete the acquisition by the end of first quarter...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required