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TVF eyes regional content and new genres in 2020

Supernatural and horror are amongst the new genres.

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MUMBAI: After a year of “phenomenal growth”, The Viral Fever (TVF) is looking at 2020 to be more exciting and hectic. While TVF will continue to work with OTT platforms it collaborated with in 2019, it is also open to uploading content on its own app TVFPlay. The premium and one of the early digital content creators of India will also look at regional shows in this year.

“In that way, we are very unique. We are one of the leading content creators. At TVF what we want to be known as the guys who give the best stories, best shows in the country. Where we do it, that’s something we are open to. We are open to collaborating with other OTTs, we are open to putting it on our own app,” TVF Originals chief content officer and head Sameer Saxena said talking about how they want to build TVF’s identity going forward.

“We are actually looking at regional shows in 2020. We are working on Marathi shows. We want to line up shows in Tamil and Telugu too. In 2020, we will get into regional space and we will later expand into other languages,” Saxena commented.

In 2019, the platform has produced shows for major OTT platforms like Amazon Prime Video, Netflix, SonyLIV, MX Player, etc. According to Saxena, the deals have worked in favour of brand TVF. He said the alliances have helped them to increase reach because all these platforms have their own set of audience. Hence, working with them opens up the opportunity to reach them. The platform is also looking at expanding these numbers.

The company produced Immature on MX Player, Tripling season 2 and Gullak for SonyLIV. Kota Factory was another hit from the creator which went on TVFPlay and YouTube. Saxena noted that they want to continue short-form content and branded content pieces for TVFPlay. They are concentrating on short form for TVFPlay which they are not doing for any other OTT platform.  

“We will continue to work with brands; we will do short-form content. These channels can be a learning stage for new writers,” he added on TVFPlay.

“Overall content strategy for TVF would be to make more shows, make shows in different genres, languages. We are exploring supernatural and horror amongst others,” he commented.

Talking about noticeable changes in the OTT ecosystem, Saxena said that more players have come in and different types of stories are being told across platforms. He also added that new types of stories are getting accepted too. Saxena perceives it as a great sign as going forward TVF also wants to tell different stories.

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