TVF eyes regional content and new genres in 2020

Supernatural and horror are amongst the new genres.


MUMBAI: After a year of “phenomenal growth”, The Viral Fever (TVF) is looking at 2020 to be more exciting and hectic. While TVF will continue to work with OTT platforms it collaborated with in 2019, it is also open to uploading content on its own app TVFPlay. The premium and one of the early digital content creators of India will also look at regional shows in this year.

“In that way, we are very unique. We are one of the leading content creators. At TVF what we want to be known as the guys who give the best stories, best shows in the country. Where we do it, that’s something we are open to. We are open to collaborating with other OTTs, we are open to putting it on our own app,” TVF Originals chief content officer and head Sameer Saxena said talking about how they want to build TVF’s identity going forward.

“We are actually looking at regional shows in 2020. We are working on Marathi shows. We want to line up shows in Tamil and Telugu too. In 2020, we will get into regional space and we will later expand into other languages,” Saxena commented.

In 2019, the platform has produced shows for major OTT platforms like Amazon Prime Video, Netflix, SonyLIV, MX Player, etc. According to Saxena, the deals have worked in favour of brand TVF. He said the alliances have helped them to increase reach because all these platforms have their own set of audience. Hence, working with them opens up the opportunity to reach them. The platform is also looking at expanding these numbers.

The company produced Immature on MX Player, Tripling season 2 and Gullak for SonyLIV. Kota Factory was another hit from the creator which went on TVFPlay and YouTube. Saxena noted that they want to continue short-form content and branded content pieces for TVFPlay. They are concentrating on short form for TVFPlay which they are not doing for any other OTT platform.  

“We will continue to work with brands; we will do short-form content. These channels can be a learning stage for new writers,” he added on TVFPlay.

“Overall content strategy for TVF would be to make more shows, make shows in different genres, languages. We are exploring supernatural and horror amongst others,” he commented.

Talking about noticeable changes in the OTT ecosystem, Saxena said that more players have come in and different types of stories are being told across platforms. He also added that new types of stories are getting accepted too. Saxena perceives it as a great sign as going forward TVF also wants to tell different stories.

Latest Reads

hoichoi to double spending on content, announces 20 new shows

The Bengali OTT platform hoichoi has bolstered its content library with as many as 20 new shows as it marked its fifth year in the streaming space.

iWorld Over The Top Services
Zee5 launches OTT-first 'Intelligence Monitor'

Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series 'Zee5 Intelligence Monitor' to decode the latest and imminent consumption trends, consumer preferences, and new insights across various product and service categories. ...

iWorld Over The Top Services
Amazon launches Prime Video Channels in India; names Chaitanya Divan as head

Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Video Channels in India. Starting 24 September, Prime members will have the option to watch global and local binge-worthy content including shows, movies, reality TV, and documentaries...

iWorld Over The Top Services
Reliance Jio added 6.5 million mobile subscribers in July: Trai

Mumbai: Reliance Jio added 6.5 million mobile subscribers in July, according to the latest data shared by the Telecom Regulatory Authority of India (Trai). Airtel added 1.9 million mobile subscribers and Vodafone Idea lost 1.4 million subscribers, the telecom regulator said. BSNL lost 1.01 million...

iWorld Telecom
Netflix acquires Roald Dahl Story Company

Netflix has acquired the Roald Dahl Story Company (RDSC) in what is believed to be one of its largest deals recently.

iWorld Over The Top Services
Government names K Rajaram as new telecom secretary

Mumbai: The central government has appointed K Rajaram as the new telecom secretary, according to a report by Economic Times. Rajaram is a Tamil Nadu cadre 1989-batch Indian Administrative Service (IAS) officer, currently working as an additional secretary in the Department of Economic Affairs (DEA...

iWorld Telecom
Zee5 Global onboards Yogin Vora as associate director, digital marketing

Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director - digital marketing. Vora joins from HDFC Life, where he worked as senior marketing manager - digital marketing for more than three years. A management graduate from the University of Mumbai, Vora...

iWorld Over The Top Services
slice targets Gen Z with its new campaign on Disney+ Hotstar

In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad film on Disney+ Hotstar.

iWorld Over The Top Services
I&B minister Anurag Thakur meets Netflix chief Reed Hastings

Mumbai: Minister of information and broadcasting Anurag Thakur met with Netflix co-founder and chief executive officer Reed Hastings for a discussion on Tuesday. Thakur presented Hastings with a copy of the holy book Bhagvad Gita during the meeting.  The minister shared photos of the meeting via...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required