Mumbai: Gaming content & marketing company Trinity Gaming India has announced its partnership with Dubai-based EmChain FZE to facilitate business worth $10 million and to train, mentor, and provide revenue streams for creators in the web3 & blockchain spaces.
Managing the majority of the Indian creator market share and a gaming community of over 40 million, Trinity Gaming, along with EmChain, aims to generate business from global developers and publishers in the P2E (Play to Earn), crypto, and NFT gaming spaces. This collaboration will allow web-based gaming content to generate new revenue streams for Indian influencers while also providing opportunities to collaborate with brands and game developers in global markets such as the MENA, SEA, and US.
Founded by Abhishek Aggarwal and Shivam Rao in 2019, Trinity Gaming caters to publishers, platforms, and brands. Trinity is a creator service provider (CSP) to Facebook and exclusive to the Facebook Gaming Partner Program, managing over 700 creators. The company also caters to Krafton in India by exclusively facilitating content, events, and marketing activities for the brand in the country.
Talking about the partnership, Trinity Gaming India co-founder and COO Shivam Rao said, "By working together, we can explore Web3 game prospects for our creators, which will enable them to commercialise their skills. With the increasing interest in play-to-earn games, enthusiasts will now be able to explore newer opportunities to experience and monetise web3 platforms."
EmChain CEO Towqeer Gilkar states, "Given the massive market opportunity with the highest number of active wallet holders in the world and 400 million plus active gamers, India has the potential to become a global leader in the web3 space. EmChain plans to capitalise on this by delivering quality content and distribution through Trinity’s network of creators and influencers."
Lack of awareness for technologies such as blockchain, cryptocurrencies, and NFTs inhibits the average Indian gamer. By sheer modelling of monetary success and enjoyment of new gaming content, Trinity's influencers will play a key role in raising future adoption levels of web-based gaming content by the overall Indian gaming community.
Trinity aims to ease the adoption of web3-based gaming content through education and will introduce a daily podcast called ‘Emchain Podcast' that will talk about web3, blockchain, and P2E games, available on streaming platforms like Spotify and YouTube.