iWorld
Report on Shemaroo

Toonz launches exclusive kids OTT platform for animated content

Targeted at children from pre-school, upper pre-school and early teens.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/22/toonz.jpg?itok=xxBqcwqN

New Delhi: Technopark-based entertainment company Toonz Media Group, which specialises in animation content production, has finally marked its presence on the OTT space and launched a new platform exclusively for kids called MyToonz.

It is among the first such platforms for animated content to be launched by an Indian entertainment company, which is exclusively dedicated to kids. The content has been categorised to be targeted at children from pre-school, upper pre-school and early teens.

Toonz has tied up with multiple app stores, telcos, OTTs and connected TV companies around the world to make MyToonz available for consumers across platforms, according to a company statement.

“MyToonz will be a space where the whole family can come together to enjoy world-class content. We have envisaged MyToonz as the go-to destination for kids to watch safe, fun and nutritious content, which will be available in multiple global language,” said Toonz Media Group CEO P Jayakumar, adding that the company has ensured the programmes are compliant with international safety standards for child viewing. 

The MyToonz app is available on iOS, Android and Android TV play stores, as well as the Roku Video-on-Demand platform, Apple TV and Amazon Fire TV. Toonz has also inked a deal with telecommunication giant Airtel in India to integrate MyToonz on their app store.

"Kids are emerging as the fastest-growing audiences in the OTT ecosystem, it only becomes imperative that we have content that is highly engaging juxtaposed with safety and education on Airtel Xstream," said chief product and technology officer Wynk Sudipta Banerjee.

Toonz Media Network, the digital division of the company, already has a formidable digital presence with a bouquet of 18 YouTube channels, more than 15 million subscribers and over 350 million viewership per month on YouTube alone, as per the company’s statement.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160115_800_x_800_pixel.jpg?itok=zgzpHsMn
SC grants interim protection to Amazon Prime Video’s Aparna Purohit

New Delhi: The Supreme Court on Friday granted interim protection from arrest to Amazon Prime Video's India originals head Aparna Purohit in the FIR registered by Uttar Pradesh police in connection with the web series, Tandav. The court was hearing Purohit’s appeal challenging the Allahabad high...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/tandav.jpg?itok=BwEvlLTv
SC favours OTT guidelines, says screening needed

KOLKATA: The Supreme Court on Thursday remarked that there should be pre-censorship of OTT content like films while hearing a plea by Amazon Prime Video India originals head Aparna Purohit. She had moved the apex court challenging Allahabad high court order denying anticipatory bail to her in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/amazon.jpg?itok=fFJh_nhg
Amazon tweaks new app logo after comparison with Hitler’s moustache

MUMBAI: If you have ever ordered a package from Amazon, you would be familiar with their product packaging- an ubiquitous brown cardboard box with a black adhesive tape running along its sides. Taking this imagery even further, the e-commerce giant had unveiled its new app icon in January featuring...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/aditya.jpg?itok=Ik4oc6uY
Epic On now streaming on Airtel Xstream platform

KOLKATA: Premium OTT platform Epic On has tied up with Airtel Xstream to offer its users the Epic On subscription at a special price. The partnership would allow Xstream users to access the comprehensive library of thousands of hours of titles ranging from movies, TV shows, and documentaries.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/shorts.jpg?itok=OorMy8P-
ShortsTV forays into OTT space with Airtel Xstream

KOLKATA: ShortsTV has partnered with Airtel to launch its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a nominal subscription of Rs 99 per month and Rs 499 for a year.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/img_04032021_125214_800_x_800_pixel.jpg?itok=9n3rCIF8
SonyLiv’s Scam gets season two, will tell The Telgi Story

MUMBAI: After delivering a monster hit with Scam 1992: The Harshad Mehta Story, SonyLiv and Applause Entertainment are looking to recreate the magic with the second season of the Scam franchise. Tentatively titled Scam 2003: The Curious Case of Abdul Karim Telgi, the show will be adapted from the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/v.jpg?itok=gc20qu-r
Bombay HC orders Amazon Prime Video to take down Telugu film ‘V’

NEW DELHI: The Bombay high court has directed OTT platform Amazon Prime Video to take down Telugu movie V following a defamation suit filed by a Mumbai-based actor. Sakshi Malik has sought the deletion of a scene in the film in which her portfolio picture was used without her permission. The court...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/netflix.jpg?itok=ZH48NWgU
Guest column: Implications of the new digital media code for online content platforms

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, framed under the Information Technology Act 2000, were notified on 25 February 2021.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/mix.jpg?itok=jpZAaCMU
Pay-per-view takes off in India, but has a long way to go

While the last year has seen the entry of new over-the-top (OTT) players, it has witnessed the burgeoning of new business models as well, pay-per-view being one of the most noticeable trends.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required