iWorld

Toonz launches exclusive kids OTT platform for animated content

Targeted at children from pre-school, upper pre-school and early teens.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/22/toonz.jpg?itok=oggn5lt6

New Delhi: Technopark-based entertainment company Toonz Media Group, which specialises in animation content production, has finally marked its presence on the OTT space and launched a new platform exclusively for kids called MyToonz.

It is among the first such platforms for animated content to be launched by an Indian entertainment company, which is exclusively dedicated to kids. The content has been categorised to be targeted at children from pre-school, upper pre-school and early teens.

Toonz has tied up with multiple app stores, telcos, OTTs and connected TV companies around the world to make MyToonz available for consumers across platforms, according to a company statement.

“MyToonz will be a space where the whole family can come together to enjoy world-class content. We have envisaged MyToonz as the go-to destination for kids to watch safe, fun and nutritious content, which will be available in multiple global language,” said Toonz Media Group CEO P Jayakumar, adding that the company has ensured the programmes are compliant with international safety standards for child viewing. 

The MyToonz app is available on iOS, Android and Android TV play stores, as well as the Roku Video-on-Demand platform, Apple TV and Amazon Fire TV. Toonz has also inked a deal with telecommunication giant Airtel in India to integrate MyToonz on their app store.

"Kids are emerging as the fastest-growing audiences in the OTT ecosystem, it only becomes imperative that we have content that is highly engaging juxtaposed with safety and education on Airtel Xstream," said chief product and technology officer Wynk Sudipta Banerjee.

Toonz Media Network, the digital division of the company, already has a formidable digital presence with a bouquet of 18 YouTube channels, more than 15 million subscribers and over 350 million viewership per month on YouTube alone, as per the company’s statement.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627902618756.jpg?itok=RvEn1bzB
MX Player launches interactive film ‘Balcony Buddies’

Mumbai: Entertainment app MX Player in association with Amazon, exclusively premiered its second interactive film ‘Balcony Buddies’ to celebrate Friendship Day on 1 August. The film is an extension of e-tailing giant’s ‘Har Pal Fashionable’ campaign. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627900501519.jpg?itok=kYFaLgV8
UEFA partners with AVIWEST for Euro 2020 coverage across Europe

Mumbai: Live video contribution solutions provider AVIWEST was appointed by the Union of European Football Associations (UEFA) to support selected off-venue events, including official team training and press conferences from Europe's biggest football show — UEFA Euro 2020 — using a bonded cellular...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627714164553.jpg?itok=kr5gBjUC
Trell celebrates bond of friendship with #TrellMereYaar campaign

Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August. The ten expert 'Trellers' - Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D'mello, Jeet Nayak, Disha Batra, and Clince...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627636661490.jpg?itok=kN2lIhoh
Vikatan Televistas & Motion Content Group set to bring new digital series

Mumbai: Vikatan Televistas in association with Motion Content Group and YouTube is all set to bring digital daily series Aadhalinaal Kaadhal Seiveer (AKS) for the audience. The show directed by Rajiv K Prasad with a screenplay penned by Ve Ki Amirtaraj & Joe George, is a slice-of-life drama...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/photogrid_plus_1627565687036.jpg?itok=DEo7ZE8L
'Toofan' is Amazon Prime's most watched Hindi film within premiere week

Mumbai: Amazon Prime Video had recently streamed the world premiere of much-anticipated films across multiple languages. Now, the OTT giant has revealed the viewing data of films, series titles that performed well within their premiere weeks so far this year. Leading the race is actor Farhan Akhtar...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/raja.jpg?itok=u7EyXGv6
Cosmos-Maya names Rajaram Sundaresan the director of operations, international

Mumbai: Animation major Cosmos-Maya on Thursday announced the appointment of Rajaram Sundaresan as the director of operations for international business. In his new role, Sundaresan will look to take responsibilities ranging from project management and client relations to revenue maximisation for...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627472843343.jpg?itok=njUXuvUs
FanCode to live-stream WI vs PAK in India

Mumbai: Digital sports platform FanCode has announced that it will be exclusively live streaming the 2021 Pakistan tour of the West Indies. The tour will be available to watch on FanCode app and website in India. As an added attraction, sports fans can access in-depth sports analytics, insights,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627456543188.jpg?itok=gLo3I7p3
The Q announces its line-up of new-age comedy series

Mumbai: Following the success of 'BakLol' and recognising the audiences’ burgeoning need for light-hearted content, a Hindi general entertainment platform, The Q has further strengthened its content slate.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/box.jpg?itok=KbGcimE6
OTT aggregator PlayboxTV onboards ZEE5 and SonyLIV

OTT aggregator app PlayboxTV which allows viewers to watch multiple OTT platforms and Live TV under one roof has brought onboard ZEE5 and SonyLIV to enhance its proposition.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required