iWorld

Tiki launches #CuttputlliOnTiki campaign to promote Pooja Entertainment’s film

This marks the first film collaboration of the newly launched short video app.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/09/27/cuttputlliontiki.jpg?itok=Qrj4VS72

Mumbai: Tiki, a short video-making community, has partnered with Pooja Entertainment to promote the recently launched movie "Cuttputlli," starring Akshay Kumar and Rakul Preet Singh.

After the movie was released on 2 September 2022 on Disney+ Hotstar, Tiki ran a two-week-long campaign, "#CuttputlliOnTiki," which garnered more than 300 million views.

As a part of this campaign, Tiki creators got a chance to make videos with Akshay Kumar and Rakul Preet, and its creators posted more than 80,000 videos supporting and promoting the movie.

The platform helped the promoters connect well with tier two and tier three audiences.

Speaking about the collaboration, Tiki CEO Ian Goh said, "We are elated to have strengthened our association with Bollywood. It is Tiki’s first movie collaboration, and it is an exciting opportunity for Tiki to be a short-video partner for the mega-banner movie. It is also a great opportunity for our creators to showcase their talent with the trending hashtag. Our aim is to promote and support our creators to work in the Bollywood industry. This collaboration will encourage them to work hard towards their dreams."

Commenting on the partnership, Pooja Entertainment producer Deepshikha Deshmukh said, "Tiki’s strong presence in the regional markets has helped us take "Cuttputlli" to remote regions in the country.  It is always fun to partner with creator platforms that aim to support original talent, spreading a wave of positivity and uplifting content creators across the country."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/game_awards.jpg?itok=u_TzTI-B
Game Awards: Disney+ Hotstar, Voot, MX Player, Airtel, Rooter & Loco to stream the event on 9 Dec

Mumbai: The Game Awards, an award show for the gaming industry, will be in its ninth edition in 2022. It has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. Nodwin Gaming, the gaming and esports arm of Nazara Technologies, with streaming partner Disney+ Hotstar,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/39_1.jpg?itok=AQRgFByX
dentsu’s ‘For the Game’ report: The Rise of the Gaming Culture

Mumbai: dentsu Gaming has released its report - ‘For the Game’ - in collaboration with Indiantelevision.com. This report delves into the rise of the gaming culture, exploring the prevalence and variety of gaming behaviours, and how the gaming culture and the broader Indian culture influence one...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/mgen.jpg?itok=Vbqzd7pV
Gaming is witnessing an evolution in terms of time spent: dentsu’s MGEN Summit

Mumbai: At the MGEN Summit organised by Animation Xpress in collaboration with dentsu Gaming on December 2, one of the sessions aimed to decode how the gaming consumers’ behaviour has evolved. The speakers were SuperGaming CEO and co-founder Roby John, CrazyLabs India head of studio Surojit Roy,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/anx-games.jpg?itok=AlggwFen
dentsu’s GEM awards: Gaming, e-sports and metaverse shine all the way through

In a star-studded event held at The Lalit, Mumbai, on 2 December, dentsu Gaming in partnership with Animation Xpress launched The Gem Awards to honour excellence throughout the gaming, e-sports, and metaverse industries.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/bbc-studioes1.jpg?itok=GedmqJuh
BBC Studios invests in Turbine Studios

BBC Studios, the main commercial arm of the BBC, has taken a minority investment in British premium scripted indie production company Turbine Studios, the company behind global hits such as Small Axe (BBC/Amazon), Munich: The Edge of War (Netflix) and Oscar and Bafta winning writer/director Steve...

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/mgen1.jpg?itok=yvjNgJ6d
32 per cent of Indian gamers play daily and 52 per cent play weekly: says ‘For the Game’ report

In an extravagant affair, dentsu Gaming launched its gaming report ‘For the Game’ in collaboration with Indiantelevision.com. The launch took place at The Lalit, Mumbai on 2 December.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/01/mpl2.jpg?itok=VtAe6R39
MPL bans over a million accounts in 2022 to reinforce transparency and fairplay on the platform

Mobile and skill gaming platform MPL has banned over a million user accounts to continue to provide a secure and fair gaming experience to the users. The step has been taken by the company to remove players who did not comply with the rules and resorted to unfair means to manipulate gameplay...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/01/mgen.jpg?itok=eFZow_QR
Animation Xpress' second edition of MGEN Summit and inaugural of GEM Awards to bring industry stalwarts with pomp and show

Mumbai: Animation Xpress is bringing one of its most anticipated events of the year which is Metaverse, Gaming, Esports and NFT (MGEN) Summit and Games, Esports & Meta (GEM) Awards.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/01/22.jpg?itok=p1XYkN6V
There’s a need for good stories but India doesn't produce as many as the consumers want: MX Player’s Gautam Talwar

Mumbai: With a diverse selection of narratives in various formats, genres, and languages, MX Player has been captivating audiences. The company has built the largest digital entertainment ecosystem in India with one billion-plus app downloads on Android, 300 million monthly active users (MAUs)...

iWorld Over The Top Services