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Through its latest marketing innovation, ALTBalaji launches off by taking the interactive ooh route for mom: mission on mars

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MUMBAI: ALTBalaji, India's leading home-grown OTT platform, in their latest bid to capture the imagination and attention of the viewers has launched a campaign unlike any other by adopting an innovative OOH (out-of-home advertising) hoarding to promote its recent original M-O-M: Mission on Mars. The hoarding featuring the four lead characters and a rocket which is shown taking off, placed at a high-visibility locale in Mumbai, is leaving everyone mesmerized. The rocket on the hoarding is visually appealing where it moves upwards and downwards in motion immersing one in the world of space and science; the show's core theme. This latest marketing innovation by ALTBalaji is a testament to their core value of providing content and offerings that rise above the rest.

Speaking on the innovation, Divya Dixit, Senior VP and Head Marketing, ALTBalaji says, "ALTBalaji stands for innovation and disruption whether in content or marketing. Marketing the show, that has science in its core element, in a never-seen-before manner, lies perfectly in sync with adopting new-age technology that appeals to our target audience. The innovation hoarding doesn’t just grab eyeballs, but registers in the minds of the audience owing to its novel concept.With each show the challenge is to break the mould and do something new appealing to the audience."

Mission over Mars, is certain to inspire not just women but people across the globe, to pursue their dreams with utmost sincerity and dedication and that ‘nothing is impossible.’ With 44 Originals as part of its vast and diverse, multi-genre content library, ALTBalaji continues to entertain the audiences across the globe like never before. Shows like ‘Apharan,’ ‘Home’ ‘The Test Case’ ‘Kehne Ko Humsafar Hain,’ ‘PuncchBeat’, ‘Karrle Tu Bhi Mohabbat’ have received adulation and accolades aplenty from all corners of the world and M.O.M is sure to join their ranks.

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