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The Italian Ministry of Foreign Affairs launches its first video game in India

The interactive game aims to promote Italian culture, heritage & creative sectors.

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Mumbai: The Italian Ministry of Foreign Affairs (Italian MFA) has launched Italy Land of Wonders, a video game that aims to promote the country's culture and heritage. The title is available to download for free on App Store and on Google Play.

As with all the cultural initiatives by italiana.esteri.it, Italy Land of Wonders is part of Italian MFA’s general post-Covid programming strategy aimed at supporting Italian culture as well as creative sectors. The interactive game is targeted at both children and adults and is currently available in English for iOS and Android, smartphone and tablet, via italiana.esteri.it, Italian MFA’s new portal dedicated to Italian culture in the world, the official statement read.

The game has several interesting characters, who will help users explore Italy. From opera to baroque to famous movie soundtracks, the original scores in the video game are inspired by the great Italian classics. The music helps set the mood to a game that is also an engaging and informative learning tool for schools that teach Italian as a foreign language. Itlay Land of Wonders also serves as a travel guide, thanks to a collection of 600 articles filled with stories, news, and fun facts.

Ministry of Foreign Affairs and International Co-operation, director-general for cultural and economic promotion and innovation, ambassador Lorenzo Angeloni, said, "Today, the mobile gaming market is one of the main channels for the diffusion of every type of content, including cultural and informative topics. It’s our job to leverage any opportunity we see to promote our country and its culture to the world. This is why we have embraced the mobile platform and are communicating in a way that is innovative not only for our Ministry but also for Italy’s public administration in general.  We are engaging with a younger audience with 'Italy Land of wonders' and it is our objective to engage people from all over the world and to get them interested in our country and its beauties, creating a sense of familiarity that can guide them, one day, to the actual discovery of our territories and our products.”

“'Italy Land of wonders' isn’t just an enjoyable mobile game – it’s a real Made in Italy product, skilfully mixing culture and technology," Angeloni added.

The game is being launched at a time where India has placed itself on the top in the global gaming industry. As per SensorTower’s data, the first nine months of 2020 saw India rise to the number one spot in mobile game downloads worldwide, clocking 7.3 billion installs and raking in a 17 per cent market share of the installs volume.

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