iWorld
Report on Shemaroo

Telugu OTT Aha fosters female entrepreneurs with ‘Women In Focus’ initiative

It has collaborated with We Hub, a state-backed incubator for women entrepreneurs.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/10/img_10042021_175746_800_x_800_pixel.jpg?itok=zumSv8Pl

KOLKATA: Taking a leaf out of their upcoming women-centric original web series 11th Hour, Telugu OTT platform Aha has partnered with We Hub – India’s first state-led incubator for women entrepreneurs backed by the government in Telangana – to kickstart aha X We Hub: Women In Focus initiative that aims to promote and foster women entrepreneurship by setting up a revolving fund.

This fund will give aspiring young women entrepreneurs a chance to have their ideas heard and an opportunity to build their very own successful and sustainable businesses. The first recipient of the inaugural financial aid through this initiative is Sortizy, a holistic one stop solution for kitchen management founded by Surbhi Guha and Sagthi Prakash.

Launching the initiative with their latest original, both the organisations will extend the collaboration for upcoming aha originals as well.

Through 11th Hour, starring prominent actress Tamannaah Bhatia in her digital debut, Aha will be showcasing the story of a dynamic CEO, Aratrika Reddy. The show will follow Aratrika’s journey as she fights tooth and nail to save her company from an impending financial ruin overnight.

The show, inspired by Upendra Namburi’s book 8 Hours, is already making waves on social media platforms with its trailer. It is produced and written by Pradeep Uppalapati under Introupe Films banner and is directed by Praveen Sattaru. The cast includes actors such as Arun Adith, Vamsi Krishna, Roshni Prakash, Priya Banerjee, Abhijeeth Poondla, Shatru, Madhusudhan Rao, Jayaprakash, Pavithra Lokesh, Srikanth Iyengar, and Anirudh Balaji.

Aha promoter Meghana Rao Jupally said, “Out with the old and in with new is what this partnership between aha and We Hub signifies. Through the aha X We Hub: Women In Focus initiative, we will be able change the light in which society sees women entrepreneurs and give these young women the platform to succeed in their own merit. With the same thought in mind, at aha we want to continue to tell stories that inspire young women and our future slate will be a testimony to that.”

We Hub CEO Deepthi Ravula said, “The social conditioning of our society has always led many to believe that women cannot be good at business. However, that is far from the reality. Even today where we have various women at top positions of global conglomerates, many young aspiring women entrepreneurs are facing a tough time in getting funding for their idea. To overcome such obstacles, We Hub, India’s first state led incubator for women was conceptualised by the government of Telangana in 2018. To provide a conducive ecosystem we partner with like-minded and leading industry players such as aha to provide financial aids to the brilliant women entrepreneurs. We are excited to have formed this association with Aha and look forward to building a new start-up ecosystem for women entrepreneurs.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/lion.jpg?itok=gpFS6e35
Lionsgate Play eyeing collaborations to get ahead in Indian market: Rohit Jain

In December 2020, Hollywood studio Lionsgate rolled out its independent video streaming app Lionsgate Play here and later expanded its presence in Indonesia. Distribution, payment mechanism.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/shorts.jpg?itok=E4pjIE3O
YouTube breaks out $100 mn creator fund to push Shorts space

The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement of a creators fund. Dedicated exclusively for those who create short form video content, the YouTube Shorts Fund is a $100 million pot that will be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/upgrad.jpg?itok=UrDMQAwl
upGrad introduces online 'Study Abroad' program

The Covid-19 pandemic played spoilsport with people’s plans to seek higher education at foreign universities. With the crisis showing no signs of abating soon, would-be-students are re-evaluating their priorities or are in quandary on how to fulfil their desire to “study abroad”.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620826407085.jpg?itok=EQ_vFrsZ
James Murdoch & Uday Shankar go the SPAC way to fund new venture

Former top Disney executive Uday Shankar and Lupa Systems founder and CEO James Murdoch are getting on the special purpose acquisition company (SPAC) rush. Months after joining forces for a new media and tech venture, the dynamic duo is looking to raise $345 million for the same.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/wa.jpg?itok=Z7OrM9Ue
No accounts will be deleted because of the new update, says WhatsApp

Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/mix.jpg?itok=5zpcTQYF
For 'Bhai' fans & others, here's what not to miss on OTT this week

As more and more people remain in the safety of their homes due to the pandemic raging outside, OTT platforms like Netflix, Disney+Hotstar, Amazon Prime Video, and Zee5 are providing ample doses of entertainment to keep the audience stress-free.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/mx.jpg?itok=UKiNr2Eq
How MX TakaTak plans to sustain its initial success

MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/09/photogrid_plus_1620540650393.jpg?itok=23QgmOG2
Facebook scamsters now using duplicate IDs for ‘friend in need’ con

MUMBAI: Facebook users beware! There’s a scam gathering pace once again on the social network. And the deceivers are borrowing it from the email phishers who conned many an unsuspecting innocent in the past. At that time, the rogues would pretend to be someone else you knew, and would send you an...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620387920878.jpg?itok=D_mEqenx
ViacomCBS adds 6 million global subscribers to reach 36 million mark

New Delhi: ViacomCBS added six million new streaming subscribers in the first quarter of 2021, reaching a total of 36 million global streaming subscribers said the company on Friday, while reporting financial results for the quarter ended 31 March.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required