Mumbai: Tata Play (formerly known as Tata Sky) on Tuesday announced new affordable packs for its subscribers. With the Hindi ‘Super Value Pack’ for Rs 249, subscribers can now watch movie and drama channels from Star, Sony, Colors, and Zee, plus 203 other channels.
Tata Play has also launched a mass campaign to raise awareness about value packs, starring Kareena Kapoor and Saif Ali Khan in Hindi-speaking markets and Madhavan and Priyamani in South Asian markets.
Tata Play managing director and CEO Harit Nagpal said, "Entertainment is a basic human necessity. However, rising prices are forcing people to make a choice between necessities like food and fuel and discretionary spending like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable."
Marathi super saver pack contains Colors Marathi, Zee Marathi, Star Pravah, Sony Marathi, Zee Talkies, Pravah Pictures, Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey, plus 203 other channels for Rs 199 only. Gujarati super saver pack contains Star Plus, SET, Colors, Zee TV, Colors Gujarati, Colors Gujarati Cinema, Star Gold, Sony Max, Zee Cinema, Colors Cineplex, plus 203 other channels for Rs 249 only.
Bangla super saver pack contains Star Jalsha, Zee Bangla, Sony Aath, Colors Bangla, Jalsha Movies, News 18 Bangla, Zee Bangla Cinema, Colors Bangla Cinema and 203 other channels for Rs 199 only. Odia super saver pack contains Zee Sarthak, Tarang TV, Colors Odia, Siddharth TV, Star Kiran, Alankar, and News 18 Odia, plus 203 other channels for Rs 199 only.
Kannada super saver pack contains Colors Kannada, Zee Kannada, Udaya TV, Star Suvarna, Udaya Movies, Star Suvarna Plus, Colors Super, Zee Pichar, Colors Kannada Cinema, News 18 Kannada, plus 203 other channels for Rs 209. Tamil super saver pack contains Sun TV, Star Vijay, Zee Tamil, Colors Tamil, KTV, Vijay Super, Nick, Sony Yay, Jaya TV, Raj TV, Star Sports Tamil and 203 other channels for Rs 209.
Telugu super saver pack contains ETV Telugu, Star Maa, Gemini TV, Zee Telugu, Star Maa Gold, Gemini Movies, Star Maa Movies, Zee Cinemalu, Kushi TV, ETV Cinema, plus 203 other channels for Rs 209. Malayalam super saver pack contains Flowers, Asianet, Zee Keralam, Surya TV, Surya Movies, Asianet Movies, Kochu TV,News 18 Kerala,Surya Comedy, Asianet Plus, and 203 other channels for Rs 209.