iWorld

SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

‘KBC Play Along’ registered more than eight million users on the platform last year

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/25/sonyliv.jpg?itok=1Yi41ssj

KOLKATA: SonyLIV makes staying-at-home rewarding with an unprecedented offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’. As the most awaited reality show makes a grand comeback, SonyLIV takes audience engagement notches higher with this innovative extension. This season KBC Play Along’ is aimed at rewarding the Aam aadmi like never before.

A crowd puller since its inception in 2018, ‘KBC Play Along’ registered more than eight million users (1 billion interactions) on the platform last year. This season, SonyLIV takes the excitement notches higher by upgrading it to ‘Har Din 10 Lakhpati’, where ten winners across India will stand a chance to win 1 lac each every day through the season. SonyLIV also adds on the feature of playing in teams this year. With this, users can invite their friends and family and form their own teams. The team score will be the total sum of the Individual players’ scores and the top-scoring team will win 1 lakh prize money every day. There is also the chance for referrals. A user can invite/refer friends and family to win additional points and earn a free subscription to SonyLIV for themselves.

Adding further excitement to the competition are the numerous prizes like a car, television set, mobile phones, bluetooth speakers amongst various electronics and gift cards that the users stand to win through the season.KBC has always been a beacon of encouragement. In times like these, KBC Play Along is excited to offer moments of happiness to its users by winning big from the comfort of their homes. 

 “From the first ever digital auditions on SonyLIV to a resounding response online, this has been a year of innovations for Kaun Banega Crorepati. Our new feature ‘Har Din 10 Lakhpati’ is an extension in that direction to build the momentum around KBC Play Along and make winners out of our viewers. By gratifying 10 lakhpatis everyday, we not only intend to reward viewers sitting at home and expand winners’ numbers but also cater to aspirations of countless Indians for participating in India’s biggest reality game show,” SPN digital business marketing head Aman Srivastava said.

“KBC Play Along this year brings together an interesting blend of the existing and the new. While we retain the magic of the game, we are also bringing alive new features like Teams to add another dimension to user experience and take second screen engagement to a new level. Therefore, to innovate further, this season with ‘Har Din 10 Lakhpati’ we are aiming to gratify the fans of KBC and turn home seats into hot seats,” SonyLIV digital business programming and new initiative head Amogh Dusad said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/bimal.jpg?itok=GpeMIGDo
FIFS names Bimal Julka as new chairman

MUMBAI: The Federation of Indian Fantasy Sports (FIFS) has appointed Bimal Julka as chairman. In his new role, Julka will work closely with all stakeholders to further strengthen the operating standards of the Indian fantasy sports industry. Julka takes over from John Loffhagen, who served as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/eros.jpg?itok=100GnU2Y
ErosNow gets into a mess with provocative social media posts

These are sensitive times. Brands and influencers have to tread carefully, almost as if they are walking on egg shells. Streaming service Eros Now learnt it the hard way over the past couple of days.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/paul.jpg?itok=3i-HPdL5
Synamedia appoints Paul Segre as CEO to spearhead next growth phase

MUMBAI: Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/watcho.jpg?itok=3pUPViZI
Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/zee5_800_new_1.jpg?itok=yln0_PLz
Zee5 partners with Meghbela Broadband to strengthen ISP distribution

MUMBAI: The Covid2019 pandemic has changed consumers’ viewing habits, with a lot of people migrating to the OTT space for at-home entertainment in the last few months. Zee5 has seen over 3X growth in its consumer base and it is now looking to expand beyond the traditional DTH and Cable TV. To this...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/mirza.jpg?itok=JM9a1hke
Brands leverage Amazon Prime's Mirzapur 2

Amazon Prime Video’s Mirzapur is hot property right now. Fans are eagerly looking forward to the gritty crime-thriller’s second season, which drops on October 23.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/net_0.jpg?itok=D79hQsJX
Netflix plans to give free access for a weekend in India

KOLKATA: Netflix has been constantly innovating its marketing and promotion strategy in India to get more users to sign up. Now, it plans to give free access to the Indian audience for a weekend. “We think that giving everyone in a country to access Netflix for free for a weekend could be a great...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/net.jpg?itok=XTrDh5Mi
Netflix Q3 result: Continues to grow strong in APAC, much work to do in India

Netflix fell short of global subscriber additions in Q3, albeit a slower growth was forecasted by the streaming giant. The company has added 2.2 million net subscribers in the quarter, even lower than its prediction of 2.5 million.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/mx.jpg?itok=ePhLYsJf
MX TakaTak launches Fame House for top Indian influencers to create and collaborate

KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its umbrella. In order to nurture and give a platform to these talented digital enthusiasts, MX TakaTak has announced the first edition of MX...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required