iWorld

SonyLIV partners Amagi to grow OTT ad revenue

SonyLIV has deployed Amagi Thunderstorm, OTT dynamic dd insertion platform for mid-roll ads

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/17/sonyliv.jpg?itok=wj5JvJ1w

MUMBAI: Amagi, a media processing service that targets advertising for TV and OTT, today announced that SonyLIV is using its Thunderstorm cloud-based platform for targeted OTT dynamic ad insertion. As part of the deal, Amagi will monetise premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues.

Using Amagi Thunderstorm, SonyLIV will be able to insert targeted mid-roll ads without the need to change its existing broadcast workflows. The service leverages new-age machine learning techniques to detect ads in channel feeds and replace them with new, targeted ads on the server-side.

Sony Pictures Network India business head-digital Uday Sodhi said, “SonyLIV is growing its subscriber-base at an impressive rate, making it an ideal digital platform for advertisers to target clearly defined audience segments. We are continuously looking to enhance value for our advertisers. Amagi is a pioneer in the targeted advertising space and this technology partnership provides additional options for advertisers to work with us.” 

SonyLIV has integrated Amagi Thunderstorm with its in-house ad-decision system and partner ad networks. This allows SonyLIV to maximise ad revenue opportunities in real-time by serving ad spots to the highest bidder. Amagi CEO Deepakjit Singh said, “We are delighted to partner with SonyLIV, and deploy our next-generation ad tech solutions that create new revenue opportunities. The Thunderstorm platform is designed for high concurrency, and to deliver frame-accurate ad insertions at scale. These capabilities become vital for SonyLIV, especially since many of its premium channels have high number of concurrent users.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/go_1.jpg?itok=CMtJ-AXe
GoQuest Media acquires MX Player originals for worldwide distribution

MUMBAI: Independent content distributor GoQuest Media has closed a deal with MX Player. As per the deal, GoQuest Media will acquire the worldwide distribution rights for two of its top-rated epic drama originals: Queen and Ek Thi Begum (The Mafia Queen).  Inspired by true events, the gripping web...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/zwee6.jpg?itok=D0kper21
ZEE5 India unveils its new brand campaign

MUMBAI: ZEE5 has amassed a loyal following due to its unique premium content library on offer across genres and languages catering to diverse consumer taste clusters. With a mix of Originals, shows, music and movies in 12 languages, the platform has a bespoke catalogue of premium content for the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/Aditya%20Pittie_0.jpg?itok=0109_STB
We are in the race to build a niche product, not to increase user numbers: Aditya Pittie

“We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product.” IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network’s OTT business in an ever-growing market.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/voot.jpg?itok=7mt4-WGx
VOOT Studio collaborates with Indian Cancer Society on World No Tobacco Day

MUMBAI: On this World No Tobacco Day, India’s premium video on demand platform VOOT has partnered with Indian Cancer Society on its World No Tobacco Day 2020. The campaign endeavors to raise awareness about the health hazards of smoking and tobacco usage. Executed by VOOT Studio, the short and high...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/epic.jpg?itok=8mZPKs5P
EPIC ON partners with CloudWalker

MUMBAI: EPIC ON, the premium OTT platform known for its diverse India-centric content by IN10 Media Network, today announced a significant partnership with leading online smart TV brand CloudWalker. This partnership enables EPIC ON to be pre-embedded into CloudWalker smart screens and smart TVs,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tata.jpg?itok=zCkcKgri
Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience. Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tvv_0.jpg?itok=PwOmbjvd

Photo by Julia Coimbra on Unsplash

Indian OTT platforms dish out special fare for kids

Streaming services have started taking the central stage of entertainment in Indian living rooms for quite a while now, catalysed more by the Covid2019 crisis. But it’s not possible to lay a strong foundation if the new-age entertainers don’t have anything in store for those loved little ones.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/hbo_1.jpg?itok=igAgBtE5
Fifteen new HBO Max originals coming to Warner Media platforms in Asia

MUMBAI: With the launch of HBO Max in the United States on May 27, Warner Media has confirmed that a first wave of at least 15 HBO Max Originals will land on HBO GO and channels in Asia in 2020. Most shows will be available first on HBO GO, such as The Not-Too-Late Show with Elmo and Love Life...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nodwin.jpg?itok=Y79ZVQ4s
NODWIN Gaming and Airtel announce partnership to take e-sports in India to the next level

MUMBAI: NODWIN Gaming, South Asia’s leading e-sports company, announced a partnership with Bharti Airtel to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India ESPORTS TOUR, which is the first and largest property of its kind in this segment. Airtel...

iWorld Gaming

Sign up for our Newsletter

subscribe for latest stories

* indicates required