SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka

The India-Sri Lanka ODI series began on 18 July.


New Delhi: After entrancing sports aficionados with Euro 2020, SonyLIV is now set to enthrall millions of cricket fans with India’s tour of Sri Lanka that began on Sunday. The series comprising three ODIs and three T20s will continue till 29 July.

The matches are being broadcast across six different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

For the high-octane series, SonyLIV has roped in over 50 advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit amongst others. The OTT platform has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.

SonyLIV senior vice president and head of ad revenue, Ranjana Mangla said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”

The Indian team is led by former India captain Rahul Dravid who has stepped in as coach. Shikhar Dhawan will captain the young side while Bhuvneshwar Kumar will be the vice-captain in the three-match ODI and T20I series.

The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23 July.

Latest Reads

Amrita forays into OTT segment with Planetcast

Mumbai: Planetcast media services, a global player in digital broadcast technology on Monday announced that Amrita has launched its OTT service Amrita Live on Planetcast’s multiscreen digital platform.

iWorld Over The Top Services
OTTs to benefit from the availability of price-discovery platform as cinemas reopen

As many as 15 Bollywood movie release dates were announced within 24 hours of the news of cinema theatres reopening in Maharashtra on 22 October.

iWorld Over The Top Services
DoT amends VSAT license rules to enable infrastructure sharing

Mumbai: The department of telecommunications (DoT) has amended the commercial VSAT license rules to enable sharing of satellite infrastructure and backhaul connectivity for cellular mobile services and access service providers.  

iWorld Telecom
Disney+ Hotstar’s ‘Aarya’ nominated for 2021 Emmy Awards

Mumbai: Streaming service platform Disney+ Hotstar’s web series “Aarya” has been nominated at the 49th International Emmy Awards. Directed by Ram Madhvani and starring Sushmita Sen, the show bagged a nomination in the ‘Drama Series’ category, becoming the first show from the OTT platform to be...

iWorld Over The Top Services
hoichoi to double spending on content, announces 20 new shows

The Bengali OTT platform hoichoi has bolstered its content library with as many as 20 new shows as it marked its fifth year in the streaming space.

iWorld Over The Top Services
Zee5 launches OTT-first 'Intelligence Monitor'

Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series 'Zee5 Intelligence Monitor' to decode the latest and imminent consumption trends, consumer preferences, and new insights across various product and service categories. ...

iWorld Over The Top Services
Amazon launches Prime Video Channels in India; names Chaitanya Divan as head

Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Video Channels in India. Starting 24 September, Prime members will have the option to watch global and local binge-worthy content including shows, movies, reality TV, and documentaries...

iWorld Over The Top Services
Reliance Jio added 6.5 million mobile subscribers in July: Trai

Mumbai: Reliance Jio added 6.5 million mobile subscribers in July, according to the latest data shared by the Telecom Regulatory Authority of India (Trai). Airtel added 1.9 million mobile subscribers and Vodafone Idea lost 1.4 million subscribers, the telecom regulator said. BSNL lost 1.01 million...

iWorld Telecom
Netflix acquires Roald Dahl Story Company

Netflix has acquired the Roald Dahl Story Company (RDSC) in what is believed to be one of its largest deals recently.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required