SonyLIV launches PlayAlong in Hindi, Marathi, Telugu formats

Users need to download and register on SonyLIV to participate in PlayAlong.


Mumbai: SonyLIV has launched its second screen initiative – ‘PlayAlong’ in Hindi, Marathi, and Telugu formats for the new seasons of “Kaun Banega Crorepati” (KBC), “Kon Honaar Crorepati” (KHC) and “Evaru Meelo Koteeswarulu” (EMK) airing on Sony Entertainment Television, Sony Marathi and, Gemini TV respectively.

PlayAlong gives viewers the opportunity to win prizes worth lakhs by answering questions fielded by Amitabh Bachchan, Sachin Khedekar, and NTR in their respective shows. Users need to download and register on SonyLIV to participate in PlayAlong, said the platform in a statement.

“Capturing a diverse set of audience KBC, KHC and EMK have been the most preferred gaming reality shows," said Sony Pictures Networks India, business operations – digital business, Amogh Dusad. "Not only do the viewers get a chance to be on the hot seat, but they also stand to win a multitude of cash gratifications every day including a chance to become lakhpati."

Latest Reads

Battlegrounds Mobile India partners with Flux@TheGlitch to elevate brand presence

Mumbai: Popular mobile video game Battlegrounds Mobile India (BGMI), developed and published by South Korean video game developer Krafton Inc has onboarded Flux@The Glitch, the content wing of The Glitch, a VMLY&R agency to create engaging video content for users.

iWorld Video On Demand
Netflix India offers a thrilling treat in latest promo for 'Red Notice'

Netflix India has come out with a new campaign for its action-packed Hollywood blockbuster movie, ‘Red Notice’. Conceptualised by 22feet Tribal Worldwide, the campaign invites fans to experience an adrenaline rush at the ‘Red Notice Shop’, where everything is free if they can steal it!

iWorld Over The Top Services
Jio announces new unlimited plans, hikes prepaid mobile tariffs by 21 per cent

After Bharti Airtel and Vodafone India, Reliance Jio on Sunday has announced upto 21 per cent hike in its prepaid tariffs effective next month. The new unlimited plans will go-live on 1 December. “In line with its commitment to further strengthen a sustainable telecom industry, where every Indian...

iWorld Telecom
Indian mobile gaming to become a $5bn+ industry by 2025: report

The gaming sector in India is growing faster than most media sub-sectors - including cinema and home entertainment, audio and more. The industry is currently generating $1.5 billion revenue and is expected to triple to $5 billion plus by 2025 on the back of the "mobile first" phenomenon, according...

iWorld Over The Top Services
Indian content producers see uptick in revenues from online video platforms

The production of local originals in India is heating up and giving a boost to the creative economy. Online video platforms are expected to invest heavily into local original content to ensure robust paid subscriber growth.

iWorld Over The Top Services
Satellite remains an essential element of video distribution: AVIA

The Asia Video Industry Association (AVIA) hosted its annual satellite industry forum on 18 November as a virtual conference.

iWorld Telecom
Saregama inks music licensing deal with Chingari

Music label Saregama has inked global music licensing deal with homegrown short-format app Chingari.

iWorld Over The Top Services
Eros Now extends partnership with BSNL to cover postpaid customers

Eros Now, the South Asian OTT entertainment platform owned by Eros STX Global Corp, has announced the extension of its partnership with the Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL). Eros Now had first partnered with BSNL in 2019 for its prepaid user base.

iWorld Over The Top Services
Disney+ Hotstar launches LEAP program for agencies

Disney+ Hotstar has announced the launch of LEAP - An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required