iWorld

SonyLIV aims to provide comprehensive CWG coverage

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/11/sonyliv_0.jpg?itok=jAtkv7gK

MUMBAI: 2018, the year of major sports tournaments including the Winter Olympics, Commonwealth Games (CWG) and the FIFA World Cup, is expected to witness a rise in consumption of live sports events on over-the-top (OTT) platforms. The CWG action is currently taking place at Gold Coast, Australia and Sony Pictures Network (SPN) is the official broadcast rights holder for the country.

The live coverage is being shown the network’s TV channels as well as its OTT platform SonyLiv concurrently without any time lag.

Speaking to Indiantelevision.com, SPN digital head Uday Sodhi said that SonyLiv would telecast the live action in nine feeds thus giving more focus to each event. For TV, Sony is broadcasting the event only on three channels. “We’re giving a far more comprehensive coverage for digital viewers with nine channels on digital versus three on TV,” said Sodhi.

Viewers can watch the action without the barrier of a paywall while the network goes after advertisers for revenue. The only fly in the ointment is that the coverage is restricted to English and Hindi.

SPN is well aware that the Indian Premier League (IPL), its former prized property child that is currently in the hands of Star India, is likely to eat into its viewership after its opening on 7 April. To keep viewers drawn, it launched a patriotic campaign called #RangDeTiranga, which taps into people’s love for the country and is a hint that the CWG is a tournament of national importance. Sodhi said that the campaign had been a hit both on TV and digital.

“The #RangDeTiranga campaign is SPN’s rallying cry that taps into the emotions of Indian sports fans and asks them to show their support for the tricolour. It brings alive our ethos to go beyond and cultivate a multi-sport viewing culture in India. Our intent is to bind the sports fans in a one game-cry ‘Rang de Tiranga’ and give them the opportunity to watch their heroes bring glory to the nation,” SPSN senior VP marketing and OAP Kedar Teny said earlier.

Right after the CWG, SPN will dive into the FIFA 2018 World Cup, which is to be held in Russia this year. With much of the action set to occur at Moscow and St Petersberg, which are 2.5 hours behind India, the digital feed will help people to tune into the action from the comfort of their beds. India also has a young population tuning into football, the same kind who don’t hesitate to pick OTT over TV. Sony hasn’t yet clarified whether the digital FIFA coverage will be AVOD, SVOD or both.

Sony is carving a niche for itself on the OTT side as a sports player after it noticed that its users were glued to sporting events. “35-40 per cent of our traffic comes from hardcore sports followers. This shoots up during large sporting events and then the share gets bigger. Time spent varies from 25 to 40 minutes,” Sodhi said in an earlier interview to Indiantelevision.com. While cricket is the first choice, football is the second most popular sport of viewers on SonyLiv.

Locking different sporting events this year, SonyLiv is aiming to get more viewership and will look to acquire more, especially since it lost two crucial bids to Star–the BCCI media rights for Team India’s home matches and the IPL, thus forfeiting a large chunk sports viewership online to Hotstar, the OTT arm of Star.

In the last few years, India has witnessed a huge change in sports broadcasting. With increasing use of OTT platforms due to smartphones and data affordability, broadcasters are streaming live feeds of sports events, even challenging the business of international players such as Amazon and Netflix. For now, these international players haven’t jumped into India’s sports fray giving SonyLiv and Hotstar an opportunity to take the lead.

Also Read:

SonyLIV adds 7 new channels from SPI

SonyLIV celebrates 5 glorious years

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/miceo.jpg?itok=E1AeDTO_
Microscan launches Internet Service in Aurangabad

MUMBAI: Internet Service Provider Microscan Infocommtech has launched its services in Aurangabad. Microscan has joined hands with Elixir Telelinks to increase its reach and offer premium Internet Services in the city. This partnership plays to both partner’s individual strengths in which the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/one.jpg?itok=Caid9fQo
Hinduja's group media vertical arm - ONEOTT Intertainment Limited wins TelecomLead.com Innovation Leaders award 2019

MUMBAI: OneOTT Intertainment Limited (OIL), the Media Vertical arm of Hinduja Group was awarded the 2019 Innovation leaders award by Telecomlead.com. OIL won this prestigious award for adopting innovative steps for expanding broadband connectivity to under connected population in urban locations,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pft.jpg?itok=F3_pT6t-
Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19

MUMBAI: Prime Focus Technologies (PFT) announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage partner for the prestigious Indian Hairdressing Awards (IHA) 2018-19. IHA was launched as a platform to recognize excellence in not only the art,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vodafone.jpg?itok=C_vlyWJE
Vodafone Idea business services and nokia partner to launch sd-wan to help businesses drive digital transformation

MUMBAI: Vodafone Idea Business Services (VIBS), the enterprise arm of Vodafone Idea Ltd., the country’s leading telecom operator, today announced its partnership with Nokia to roll out software-defined networking in a wide area network (SD-WAN) services for start-ups and enterprises. Through SD-WAN...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/amaz.jpg?itok=YZjYAgQx
Amazon Prime Video's Original -Jestination Unknown to premiere on October 18

MUMBAI: Amazon Prime Video today launched the trailer of its upcoming first-of-its-kind comedy travelogue, Amazon Original Series, Jestination Unknown.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/flipkart.jpg?itok=VCxvp9dU
Flipkart announces the launch of ‘Flipkart Video Originals’

MUMBAI: Flipkart, India’s leading e-commerce marketplace today announced its foray into offering original video content with the launch of ‘Flipkart Video Originals’. Integrated within the Flipkart Video platform, which was launched in August this year, Flipkart Video Originals will be produced by...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/content.jpg?itok=lhTCBl1x
Content creators discuss binge-worthy content at Vidnet 2019

Binge-watching has become synonymous to over the top (OTT) platforms and content. Indiantelevision.com’s summit Vidnet 2019 had an interesting panel discussion on creating binge-worthy content. The panel was moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari while MX...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/voot.jpg?itok=Qe2Nu0K6
VOOT brings non-stop new entertainment from India’s biggest reality show “BIGG BOSS”

MUMBAI: 13 celebrity contestants, 1 House, 15 weeks, 1 winner and memories galore! Nations biggest entertainment show vivo V17 Pro presents BIGG BOSS is back on COLORS and India’s second largest premium AVOD platform VOOT is all set to make it bigger and better for its fans this year.  After the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SOCIAL.jpg?itok=9BG8XTTs
84% of Instagram users are likely to shop using the platform

MUMBAI: The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective.

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories