Short video app VMate launches ‘Myth Buster’ to spread corona-related info issued by WHO


MUMBAI: Trending short video app VMate, which has taken a slew of measures to help people in the prevailing lockdown condition triggered by the outbreak of COVID-19, has taken yet another step to bust myths doing the rounds on various social media platforms. VMate, among the 10 most downloaded social media apps globally, has now launched a dedicated profile to help users get corona-related information that is confirmed by the World Health Organization (WHO).

Link - https://www.youtube.com/watch?v=IyvTkTMMH4s

Taking into consideration its userbase and ensure better communication, the profile caters the information in an animated form and the language chosen for the same is Hindi. The profile has also been aptly titled ‘Myth Buster’, in accordance with its purpose. The idea behind the profile is to check the spread and impact of rumors doing rounds on social media platforms and give relevant and correct information to the users. Some of the facts that have been presented through videos in the profile include:

·        Hot and humid climate does not prevent the spread of coronavirus

·        There is no evidence to substantiate the claim that consumption of garlic can help prevent coronavirus

·        People from all age groups are susceptible to coronavirus and not just the elderlies

·        Antibiotics do not act as a safeguard against the virus

·        Breathing exercise cannot be helpful in the diagnosis of the virus

·        Rinsing nose repeatedly is no safeguard against the virus

The facts furnished on the profile have been designed in a Q&A format, making the videos interactive in nature. Clear text coupled with simple illustrations further ensures clarity in the intended communication. The text has also been converted into video and animation format to maximize the reach of the message among the masses and help them understand the technicalities in the simplest possible manner. In each of the videos, the text has also been read out in the audio format. There is also an option for users to share videos on different social media and instant messaging platforms like Facebook, Instagram, and WhatsApp. Thousands of VMate users have already followed the page within a short span of its launch.

Following the outbreak of the novel virus and announcement of 21-day countrywide lockdown by Prime Minister Narendra Modi-led central government, short video app VMate has taken a number of initiatives to help its users. VMate had roped in some reputed doctors who not just busted myths, but also guided people on the Dos and Don’ts in the prevailing situation. Apart from keeping the users informed, the app has also taken up the responsibility of keeping them entertained and engaged during the lockdown situation.

Recently, the app launched the VMate Corona Anthem, a foot-tapping song spreading the right message related to the pandemic. It urges people to adhere to the practice of Namaste, wash hands repeatedly and use masks. It asserts that Indians would emerge as winners in the ongoing war against coronavirus. The song was sung and composed by Advait Nemlekar, a popular Bollywood name who has worked in projects like ‘Saand ki Aankh’ and ‘Special Ops’, among others.

Simultaneously, VMate is also running a #21DaysChallenge wherein users are given a fresh challenge each day with the intention of keeping them confined in their homes and maintain a positive frame of mind. In addition to this, the app has also launched three games – a Super Mario-themed game, a quiz and a ‘kill Corona with Masks' sticker. In the Mario-based game, the flowers and the mushrooms have been replaced with sanitizers and masks while the Mario has been replaced with a tweaked version of the VMate mascot, Vivi, who holds an anti-corona flag to turn into an anti-corona mascot.

Latest Reads

EPIC ON partners with CloudWalker

MUMBAI: EPIC ON, the premium OTT platform known for its diverse India-centric content by IN10 Media Network, today announced a significant partnership with leading online smart TV brand CloudWalker. This partnership enables EPIC ON to be pre-embedded into CloudWalker smart screens and smart TVs,...

iWorld Over The Top Services
Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience. Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both...

iWorld Over The Top Services

Photo by Julia Coimbra on Unsplash

Indian OTT platforms dish out special fare for kids

Streaming services have started taking the central stage of entertainment in Indian living rooms for quite a while now, catalysed more by the Covid2019 crisis. But it’s not possible to lay a strong foundation if the new-age entertainers don’t have anything in store for those loved little ones.

iWorld Over The Top Services
Fifteen new HBO Max originals coming to Warner Media platforms in Asia

MUMBAI: With the launch of HBO Max in the United States on May 27, Warner Media has confirmed that a first wave of at least 15 HBO Max Originals will land on HBO GO and channels in Asia in 2020. Most shows will be available first on HBO GO, such as The Not-Too-Late Show with Elmo and Love Life...

iWorld Over The Top Services
NODWIN Gaming and Airtel announce partnership to take e-sports in India to the next level

MUMBAI: NODWIN Gaming, South Asia’s leading e-sports company, announced a partnership with Bharti Airtel to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India ESPORTS TOUR, which is the first and largest property of its kind in this segment. Airtel...

iWorld Gaming
PUBG Mobile welcomes Airtel as preferred network of PMPL league

MUMBAI: As part of its mission to enable a superior and highly differentiated digital experience for its customers, Bharti Airtel will start supporting the esports dreams of millions of Indians. Airtel will power the PUBG MOBILE Pro League (PMPL) as the preferred network of the coveted esports...

iWorld Gaming
Instant messaging app imo raises awareness among millions in the wake of Covid-19 pandemic

imo, a free video calling and instant messaging app, has taken slew of initiatives to raise awareness and put a check on misinformation about Covid-19 pandemic. The efforts by imo were carried out at a global level. With a comprehensive dashboard furnishing verified information, the app has kept...

iWorld Video On Demand
The Script Room completes one year with 41 films over five brands

MUMBAI: - Having successfully created over 40 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a fast-growing writers' hub is celebrating its one-year completion amidst lockdown. A company born out of an enthusiastic and...

iWorld Over The Top Services
HBO Max launches in the US with impressive content library

Every other week a new streaming service enters the market. But the arrival of HBO Max is more significant. WarnerMedia’s foray into the market creates a buzz because of its  big library of TV shows and films from popular brands like HBO and Warner Bros.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required