Report on Shemaroo

Short video app VMate launches ‘Myth Buster’ to spread corona-related info issued by WHO


MUMBAI: Trending short video app VMate, which has taken a slew of measures to help people in the prevailing lockdown condition triggered by the outbreak of COVID-19, has taken yet another step to bust myths doing the rounds on various social media platforms. VMate, among the 10 most downloaded social media apps globally, has now launched a dedicated profile to help users get corona-related information that is confirmed by the World Health Organization (WHO).

Link - https://www.youtube.com/watch?v=IyvTkTMMH4s

Taking into consideration its userbase and ensure better communication, the profile caters the information in an animated form and the language chosen for the same is Hindi. The profile has also been aptly titled ‘Myth Buster’, in accordance with its purpose. The idea behind the profile is to check the spread and impact of rumors doing rounds on social media platforms and give relevant and correct information to the users. Some of the facts that have been presented through videos in the profile include:

·        Hot and humid climate does not prevent the spread of coronavirus

·        There is no evidence to substantiate the claim that consumption of garlic can help prevent coronavirus

·        People from all age groups are susceptible to coronavirus and not just the elderlies

·        Antibiotics do not act as a safeguard against the virus

·        Breathing exercise cannot be helpful in the diagnosis of the virus

·        Rinsing nose repeatedly is no safeguard against the virus

The facts furnished on the profile have been designed in a Q&A format, making the videos interactive in nature. Clear text coupled with simple illustrations further ensures clarity in the intended communication. The text has also been converted into video and animation format to maximize the reach of the message among the masses and help them understand the technicalities in the simplest possible manner. In each of the videos, the text has also been read out in the audio format. There is also an option for users to share videos on different social media and instant messaging platforms like Facebook, Instagram, and WhatsApp. Thousands of VMate users have already followed the page within a short span of its launch.

Following the outbreak of the novel virus and announcement of 21-day countrywide lockdown by Prime Minister Narendra Modi-led central government, short video app VMate has taken a number of initiatives to help its users. VMate had roped in some reputed doctors who not just busted myths, but also guided people on the Dos and Don’ts in the prevailing situation. Apart from keeping the users informed, the app has also taken up the responsibility of keeping them entertained and engaged during the lockdown situation.

Recently, the app launched the VMate Corona Anthem, a foot-tapping song spreading the right message related to the pandemic. It urges people to adhere to the practice of Namaste, wash hands repeatedly and use masks. It asserts that Indians would emerge as winners in the ongoing war against coronavirus. The song was sung and composed by Advait Nemlekar, a popular Bollywood name who has worked in projects like ‘Saand ki Aankh’ and ‘Special Ops’, among others.

Simultaneously, VMate is also running a #21DaysChallenge wherein users are given a fresh challenge each day with the intention of keeping them confined in their homes and maintain a positive frame of mind. In addition to this, the app has also launched three games – a Super Mario-themed game, a quiz and a ‘kill Corona with Masks' sticker. In the Mario-based game, the flowers and the mushrooms have been replaced with sanitizers and masks while the Mario has been replaced with a tweaked version of the VMate mascot, Vivi, who holds an anti-corona flag to turn into an anti-corona mascot.

Latest Reads

SC grants interim protection to Amazon Prime Video’s Aparna Purohit

New Delhi: The Supreme Court on Friday granted interim protection from arrest to Amazon Prime Video's India originals head Aparna Purohit in the FIR registered by Uttar Pradesh police in connection with the web series, Tandav. The court was hearing Purohit’s appeal challenging the Allahabad high...

iWorld Over The Top Services
SC favours OTT guidelines, says screening needed

KOLKATA: The Supreme Court on Thursday remarked that there should be pre-censorship of OTT content like films while hearing a plea by Amazon Prime Video India originals head Aparna Purohit. She had moved the apex court challenging Allahabad high court order denying anticipatory bail to her in...

iWorld Over The Top Services
Amazon tweaks new app logo after comparison with Hitler’s moustache

MUMBAI: If you have ever ordered a package from Amazon, you would be familiar with their product packaging- an ubiquitous brown cardboard box with a black adhesive tape running along its sides. Taking this imagery even further, the e-commerce giant had unveiled its new app icon in January featuring...

iWorld e-commerce
Epic On now streaming on Airtel Xstream platform

KOLKATA: Premium OTT platform Epic On has tied up with Airtel Xstream to offer its users the Epic On subscription at a special price. The partnership would allow Xstream users to access the comprehensive library of thousands of hours of titles ranging from movies, TV shows, and documentaries.

iWorld Over The Top Services
ShortsTV forays into OTT space with Airtel Xstream

KOLKATA: ShortsTV has partnered with Airtel to launch its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a nominal subscription of Rs 99 per month and Rs 499 for a year.

iWorld Over The Top Services
SonyLiv’s Scam gets season two, will tell The Telgi Story

MUMBAI: After delivering a monster hit with Scam 1992: The Harshad Mehta Story, SonyLiv and Applause Entertainment are looking to recreate the magic with the second season of the Scam franchise. Tentatively titled Scam 2003: The Curious Case of Abdul Karim Telgi, the show will be adapted from the...

iWorld Over The Top Services
Bombay HC orders Amazon Prime Video to take down Telugu film ‘V’

NEW DELHI: The Bombay high court has directed OTT platform Amazon Prime Video to take down Telugu movie V following a defamation suit filed by a Mumbai-based actor. Sakshi Malik has sought the deletion of a scene in the film in which her portfolio picture was used without her permission. The court...

iWorld Over The Top Services
Guest column: Implications of the new digital media code for online content platforms

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, framed under the Information Technology Act 2000, were notified on 25 February 2021.

iWorld Over The Top Services
Pay-per-view takes off in India, but has a long way to go

While the last year has seen the entry of new over-the-top (OTT) players, it has witnessed the burgeoning of new business models as well, pay-per-view being one of the most noticeable trends.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required