Short video app Likee educating people on corona, busting myths


MUMBAI: The world has resorted to ‘social distancing’ in a bid to come out safe of the fierce battle against deadly Covid-19 or Coronavirus. India on its part has upped the ante against the pandemic, with Prime Minister Narendra Modi announcing a 21-day nationwide lockdown. This has left the common man with no choice but to remain confined inside their homes. While a few of us are sulking over the practical house arrest, there are many who are using it in a constructive manner. These creative minds have been using the various social media platforms and short video apps such as Likee to spread awareness and information about the pandemic.

Likee, which is a pioneering short video platform, has come up with several corona-related hashtags, as part of which users are sharing the Dos and Don’ts, and even busting several myths doing rounds on the Internet since the corona outbreak.

One of the hashtags trending on the short video app is #FightCorona, which has already clocked more than 55 million views. Under this hashtag, creators have suggested the various precautions that we need to take in the battle against Covid-19. A total of three steps have been highlighted by most of the creators:

1.     Washing hands frequently using soap, handwash or sanitizer

2.     Covering face with mask or elbow, but do not use your hand

3.     If cold and cough stays longer, please go see a doctor

Another similar hashtag trending on the app is #CoronaFactAndRumours, which is themed around busting myths related to the pandemic. As part of the measure, Likee officially roped in three medical professionals – Dr Neha Rajpal - MBBS from MGM Medical College in Navi Mumbai, Dr Om Patil – Consultant Orthopaedic and Spine Surgeon in Mumbai, and Dr Mrinmayee Mukund Ganoje – a Consultant Dermatologist and Cosmetology expert, who predominantly works with the Bollywood fraternity for beauty and facial enhancement. These doctors conducted live sessions on the app on March 24, 25 and 26 wherein they answered the queries of Likeers. Besides, videos posted by Likeers dispel myths such as cow urine acting as a medicine for the disease.

Apart from these, the app has also introduced a live tracker, which provides the latest updates related to the corona crisis. Details such as total infected people, number of new cases, number of corona-related deaths and patients recovered can be obtained through this section. In the dedication section, latest news reports concerning the pandemic are also available.

Latest Reads

The Script Room completes one year with 41 films over five brands

MUMBAI: - Having successfully created over 40 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a fast-growing writers' hub is celebrating its one-year completion amidst lockdown. A company born out of an enthusiastic and...

iWorld Over The Top Services
HBO Max launches in the US with impressive content library

Every other week a new streaming service enters the market. But the arrival of HBO Max is more significant. WarnerMedia’s foray into the market creates a buzz because of its  big library of TV shows and films from popular brands like HBO and Warner Bros.

iWorld Over The Top Services
FilmKaravan Originals, makers of 'Delhi Crime', releases first feature presentation

FilmKaravan Originals, the producers of the Netflix Original Delhi Crime, is in it for the long haul. The much-talked about taut thriller based on the investigation of the 2012 Delhi gang rape case had been widely praised and lauded by critics and audiences alike.

iWorld Over The Top Services
International Hockey Fed partners NAGRA to deliver novel digital experience for fans

MUMBAI: The International Hockey Federation (FIH), the world’s governing body for the sport of hockey, and NAGRA, a Kudelski Group company and the world's leading independent provider of content protection and multi-screen video solutions, have signed a ten-year partnership that brings together the...

iWorld Gaming
LGBTQ-focused streaming service EORTV launches website on OTT platform

MUMBAI: OTT media service platform EORTV has launched its website www.eortv.com with a differentiated philosophy to focus on the LGBTQ audiences and other communities. The mission of this new OTT platform is to be inclusive and create acceptance for all communities in society by eliminating any...

iWorld Over The Top Services
Game-streaming app NimoTv launches in India

MUMBAI: Live streaming platform for games and e-sports NimoTv has officially been launched in India. NimoTv is the overseas unit of Chinese game live streaming platform Huya. The app is available for Andriod and iOS users. NimoTv is a platform for all the gamers to stream. The company intends to...

iWorld Gaming
Voot partners with upGrad, expands content play to edutainment

MUMBAI: Leading streaming platform Voot has tied up with the largest online higher education company upGrad. This opens a doorway for consumers and working professionals to seamlessly access the best of entertainment and education videos, all under one roof.

iWorld Over The Top Services
Ayaz Memon Joins 1 Play Sports

MUMBAI: Sports media narrowcasting startup in the Asia Pacific 1 Play Sports has brought sports journalist Ayaz Memon onboard as consulting editor-in-chief, India from May 2020. Memon, a media veteran with over 40 years’ experience, will lead the thrust for 1 Play Sports to deepen its roots and...

iWorld Over The Top Services
Applause Entertainment signs multi-show deal with SonyLIV

Applause Entertainment has announced a content licensing deal of four premium drama series with SonyLIV, the popular on-demand video streaming service from Sony Pictures Networks India.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required