ShemarooMe partners with Airtel Xstream to expand its reach

The partnership will give the platform access to Airtel’s 300+ million customers.


Mumbai: OTT platform ShemarooMe has entered into a partnership with Bharti Airtel’s video streaming service Airtel Xstream Premium to strengthen its presence by tapping into the telecom giant’s over 300 million customer base across India.

With this partnership, users will get access to ShemarooMe’s content library along with 14 other Indian and global OTTs with a single access login on Airtel Xstream Premium app, available on mobile and large screens (TV, tablet and PC) at Rs 149/month and Rs 1499/year, said the statement. 

“We are delighted to partner with Airtel Xstream and expand our reach across the country,” said Shemaroo Entertainment CEO Hiren Gada. “The partnership with Airtel will not just enable us to reach out to a wider audience but also allow the users of Airtel Xstream to get access to ShemarooMe’s varied content repository. With this association, we have strengthened our longstanding relationship with Airtel and look forward to more such collaborations.”

ShemarooMe has a network of over 50 partners across platforms such as e-commerce, banking & payment app, telecom, OEMs, media, and ISPs/broadband.

“Through this partnership, Airtel customers will get access to ShemarooMe’s entire content library in addition to other OTTs, unlocking the exciting world of video entertainment for India’s growing tribe of digitally connected audiences,” remarked Airtel Digital CEO Adarsh Nair.

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