iWorld
Report on Shemaroo

ShemarooMe launches Box Office, a platform to release new movies directly on Digital

It has inked a strategic partnership with BookMyShow

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KOLKATA: With the unprecedented times and restrictions on movements especially across entertainment activities and with the unavailability of theatres has all led to the film circuit in India to look at newer ways to cater to the entertainment needs of movie enthusiasts. In line with this, ShemarooMe announced the launch of ‘ShemarooMe Box Office’, a platform that gives cinema curators/producers an opportunity to unlock the true value for their films by offering them access to digital avenues like never before.

ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe. 

ShemarooMe Box Office is the right platform which gives an opportunity to the producers, to not only present their creations to a whole new set of audiences but also gives viewers a chance to enjoy small budget, critically acclaimed movies at the comfort of their homes. Viewers can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com. Once booked, users can watch the film on ShemarooMe any number of times over three days from the booking period. 

Under this business model, Shemaroo will market the films to a wider audience base and build awareness about the new releases. This will further assist film producers to unlock newer monetization opportunities for the films as well, and post the viewing window on ShemarooMe, these films can be offered to Satellite, SVoD and other syndication avenues as well. Thereby creating an opportunity for producers to extract value on the back of heightened visibility and content appreciation through this transparent model along with providing real time reporting of ticket sales to the producers. ShemarooMe Box Office hence is an ideal solution to the temporary challenges faced by the entertainment industry. On one hand viewers get access to some of the most critically acclaimed movies while on the other the producers get to unlock a new set of audience that matches the TG of these films.

Commenting on the launch, Shemaroo Entertainment Limited CEO Hiren Gada said, "During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

Adding to the launch, Shemaroo Entertainment digital COO Zubin Dubash said, “Covid 19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem - viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

BookMyShow Cinemas COO Ashish Saksena said, "We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences' homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

My Client’s Wife will be the first movie to premiere on ShemarooMe Box Office on the 31 July 2020, featuring Sharib Hashmi, Anjali Patil and Abhimanyu Singh followed by award winning film – Scotland, Sharman Joshi’s drama entertainer – Graham Staines Ek Ankahi Sachhai The Least Of These based on true events and action thriller packed movie – The Hidden Strike are sure to keep audiences glued to their screens.

The digital first release of movies as a concept has been accepted globally by patrons and will soon become a trend amongst Indian audiences as well. With the launch of ShemarooMe Box office, the company is all set to partner with producers and introduce new movies on the platform. The brand new initiative by ShemarooMe will have two legged benefits where they are sure to satiate the needs of all the Bollywood buffs with new releases and will also definitely give a boost to the entire film industry by opening newer avenues for unreleased movies to be showcased.

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