iWorld

ShareChat appoints Akshat Sahu as director of marketing

Sahu was previously heading marketing for emerging sports at Star Sports.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/09/photogrid_plus_1628506042018.jpg?itok=l9YzKgVO

Mumbai: Homegrown social media platform ShareChat has brought on board Akshat Sahu as director of marketing. He will report to Moj and ShareChat chief commercial officer Ajit Varghese.

Sahu will be at the helm of all the marketing efforts and drive the platform towards a more accelerated growth among the user community and build top-of-the-mind recall in the branding and advertising community, the platform said in a statement on Monday.

Prior to ShareChat, Sahu was heading marketing for emerging sports at Star Sports. He led the marketing strategy for diverse Indian sports, including football, kabaddi, hockey, and badminton. He also led the entire marketing and strategy of Channel [V] India in his earlier role at Star India.  

Commenting on the new appointment, Ajit Varghese said, "Akshat brings in a strong set of skills and his expertise in branding and marketing will add a lot of value to our team. He is a proven marketing leader with strong strategic acumen, in-depth consumer insights, and a highly efficient operational focus. We hope he will bring immense value and spread our brand reputation across the diverse group of stakeholders as we continue to build ShareChat on our long-term strategy."

An alumnus of MICA Ahmedabad, Sahu commands over 15 years of experience in branding, marketing, consumer research, strategy, sales, and P&L management.

Speaking on his new role, Sahu said, “I have always been intrigued by the diversity of India and it is a special opportunity to be working with a company that is pioneering the Indic language conversations in the internet space. I am looking forward to contributing to the company’s growth with my core area of expertise and making ShareChat a household name in India.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_173708_800_x_800_pixel.jpg?itok=H3elGGJb
The Walt Disney Co announces Disney+ Day global event on 12 Nov

Mumbai: The Walt Disney Company is set to host Disney+ Day global event on 12 November to celebrate the second anniversary of its streaming service Disney+. The streaming platform will also expand to new Asia-Pacific markets on the day of the event.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_170411_800_x_800_pixel.jpg?itok=OQ81l7s_
Prime Video announces K-drama slate; brings 10 new titles on the service

Mumbai: Following the success of "Parasite" and "Minari," Amazon Prime Video has launched a Korean content slate to capture the booming interest in Korean dramas (K-dramas) in genres like romance, mystery, thriller, and horror. Starting from 21 October, a repertoire of K-dramas will be available on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_113002_800_x_800_pixel.jpg?itok=_L1-4XNn
Vodafone Idea lost 8.3 million wireless subscribers in Aug: Trai

Mumbai: Vodafone Idea has lost 8.3 million wireless subscribers in August, according to Telecom Regulatory Authority of India (Trai) subscription data. Reliance Jio and Bharti Airtel have added 6.4 million and 1.3 million wireless subscribers, respectively. Total wireless subscribers decreased from...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/img_20102021_110450_800_x_800_pixel.jpg?itok=KvVUzybI
New Instagram feature to let users co-author same posts

Mumbai: Social networking application Instagram is set to introduce a new 'Collabs' feature that will allow users to collaborate with others on feed posts and reels on the photo-sharing platform. This new feature allows two accounts to co-author a post or reel. The post or reel will appear jointly...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/netflix.jpg?itok=pq5mvaCO
Netflix adds 2.2 million subs from APAC in Q3 2021

OTT Giant Netflix announced its results for Q3 2021. The company grew its revenues by 16 per cent to $7.5 billion year-on-year and added as many as 4.4 million paid subscribers globally bringing its total subscriber base to 214 million subscribers.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_173307_800_x_800_pixel.png?itok=r1Pj_AJ0
Airtel launches CPaaS solution ‘Airtel IQ Video’ to democratise video streaming

Mumbai: Communication solutions provider Bharti Airtel (Airtel) on Tuesday announced the launch of its video platform as a service (CPaaS) ‘Airtel IQ Video’ that will allow businesses to build world-class video streaming products for large and small screens with minimal investment in infrastructure...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_115256_800_x_800_pixel.jpg?itok=GMzz-fJr
SonyLIV announces new web series ‘Pulwama Key No 1026’

Mumbai: SonyLIV has announced that it will create a series on the Pulwama terror attack called “Pulwama Key No 1026,” helmed by National award-winning director Onir. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/img_16102021_123819_800_x_800_pixel.jpg?itok=ZsAMEIFy
Disney+ Hotstar to livestream warm-up matches for T20 World Cup 2021

Mumbai: Disney+ Hotstar will exclusively livestream the warm-up matches of the top eight teams at the ICC Men’s T20 World Cup 2021 that is slated to begin on 17 October. The warm-up fixtures amongst the top eight teams will be played between 18 and 20 October.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634210901493.jpg?itok=aq8UnOS4
Roposo launches live entertainment commerce

Mumbai: With an intent to disrupt the mobile and online commerce space, Roposo on Thursday announced the launch of a digital destination for creator-led, live entertainment commerce. According to a statement, the new offering will enable consumers to shop for top-notch products in real-time within...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required