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Scripps Network not to renew deal with Netflix

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MUMBAI: Two popular channels are leaving the house of Netflix. Scripps Network Interactive has announced that it will not renew its deal with the streaming service which will expire by the end of this year.

With this, HGTV and Food Network’s content shows like Fixer Upper, Chopped, House Hunters, Food Network Star, Worst Cooks in America, Flip or Flop, and Property Brothers will no longer be available on the streaming service.

Additionally, shows from the Travel Channel, the DIY channel, and the Cooking Channel will also be removed from Netflix at the end of 2016. The two companies struck a licensing deal in October 2014 that allowed the streaming service to offer some of its shows such as Man Versus Food and Chopped.

All these programs have been available on Netflix since October 2014, however, there will be no new episodes added to the streaming service and all the previous ones will be removed.

According to reports, Scripps Network chief operating officer Buton Jablin, recently announced that the company would part ways with Netflix at the end of this year. After assessing and analyzing the SVOD space they have come to this decision of not expanding their agreement with Netflix past the end of this year. He opined that it is not the kind of dual revenue model that best monetizes their content over the long term.

The company’s other COO executive Ken Lowe has also expressed her opinions on the same and has stated that Scripps Network Interactive is big enough, and does not want to shackle itself with the obligation of a streaming partnership with Netflix. She believes that Scripps has a lot of opportunities and with such a compelling content for advertisers; it certainly does not want to cut them off.

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