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Saugato Bhowmik may replace Gandhi as Viacom18 Digital COO

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MUMBAI: Soon after the news of Gaurav Gandhi leaving Viacom18 was announced last week, speculation was rife about who would take the hot seat to lead the company’s digital arm Viacom18 Digital Ventures, under which Voot operates. 

A source close to the development has told Indiatelevision.com that Saugato Bhowmik is the top choice among those gunning for the spot of COO.

Although the company is still said to be considering various profiles, the management seems to have narrowed down its choice to Bhowmik.

Bhowmik currently serves as the executive vice president and business head of consumer products and integrated network solutions at Viacom18 leading two key businesses, which are tasked to build the network's brands outside the broadcast and movie studio space. 

He joined Viacom18 in 2013 and has a rich experience and understanding of consumer behaviour and insights. Bhowmik began his career at Dabur India as the area sales manager in 2002 and moved to Hindustan Unilever in 2004 where he refined his consumer-marketing skills in strategic brand management roles for key brands for India as well as globally. 

Gandhi quit Viacom18 after eight years. Launched in 2016, Voot is Viacom’s digital service that offers content in multiple languages, including English, Hindi, Tamil, Kannada and Bengali.

Also Read :

Gaurav Gandhi leaves Viacom18

Gaurav Gandhi to head Amazon Prime Video India

Voot sets its sights on regional & premium ad-free content

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