iWorld

SAB Group unveils digital initiative Happii-Fi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/21/Untitled-1_21.jpg?itok=IS29xukq

MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM's, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/netflix.jpg?itok=mKieWC1Y
Netflix acquires Roald Dahl Story Company

Netflix has acquired the Roald Dahl Story Company (RDSC) in what is believed to be one of its largest deals recently.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632317494675.jpg?itok=05D7gjQV
Government names K Rajaram as new telecom secretary

Mumbai: The central government has appointed K Rajaram as the new telecom secretary, according to a report by Economic Times. Rajaram is a Tamil Nadu cadre 1989-batch Indian Administrative Service (IAS) officer, currently working as an additional secretary in the Department of Economic Affairs (DEA...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632290529556.jpg?itok=H_1Bev4I
Zee5 Global onboards Yogin Vora as associate director, digital marketing

Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director - digital marketing. Vora joins from HDFC Life, where he worked as senior marketing manager - digital marketing for more than three years. A management graduate from the University of Mumbai, Vora...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/slice.jpg?itok=v9CgTpPO
slice targets Gen Z with its IPL campaign on Disney+ Hotstar

In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad film on Disney+ Hotstar.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632227106544.jpg?itok=ME_KhVxk
I&B minister Anurag Thakur meets Netflix chief Reed Hastings

Mumbai: Minister of information and broadcasting Anurag Thakur met with Netflix co-founder and chief executive officer Reed Hastings for a discussion on Tuesday. Thakur presented Hastings with a copy of the holy book Bhagvad Gita during the meeting.  The minister shared photos of the meeting via...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632208370114.jpg?itok=4XiDl8uU
Zee Theatre, Nine Rasa team up to showcase ‘Pashmina’

Mumbai: Zee Theatre has collaborated with performing arts-focused OTT platform Nine Rasa to showcase Manish Chaudhary and Anamika Tiwari starrer "Pashmina". Tata Sky Theatre will air the play on 26 September at 2 p.m and 8 p.m. "This collaboration between Zee Theatre and Nine Rãsã is an attempt to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632136168667.jpg?itok=nqqcLGZ5
Trell acquires Womaniya as 'strategic fit'

Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care.  The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632123223605.jpg?itok=wbOnMURf
Facebook India onboards Rajiv Aggarwal as director of public policy

Mumbai: Facebook India on Monday announced the appointment of Rajiv Aggarwal, a former Indian Administrative Service (IAS) officer, as director of public policy. He succeeds Ankhi Das, who quit in October last year. In this role, Aggarwal will lead policy development initiatives for the company...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required