iWorld

Rooter signs up exclusive eSports deal with GodLike

Rooter partners GodLike, stated to be the biggest eSports deal in India’s history

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/26/rooter.jpg?itok=B6HlGjpd

Indian game streaming platform Rooter is now taking a major leap by signing a deal with the country’s most prominent and powerful eSports team GodLike.

The partnership deal will provide Rooter exclusive live streaming rights broadcasted by GodLike for games such as Battlegrounds Mobile India (BGMI), Garena Free Fire, Call of Duty Mobile (CODM) and new forms of live gaming content. This partnership is stated to be the biggest eSports deal in Indian history.

According to a report, interestingly, GodLike also signed an exclusive streaming partnership deal with Loco. The latter, too, was a partnership of unspecified value, and six gamers from GodLike’s roster will now be streaming their BGMI, Free Fire and CODM sessions on Rooter instead.

During the announcement, Rooter said that the partnership is part of the company’s net investment of Rs 100 crore in the Indian esports industry. Also, the partnership between the two entities will not be limited to game streaming, as Rooter will also serve as a sponsor for GodLike in all the upcoming tournaments and events.

Fans can catch the currently active content creators from GodLike on Rooter. They include, ‘Jonathan’ Amaral, Abhijeet ‘Ghatak’ Andhare, Abhishek ‘ZGOD’ Choudhary, Vivek ‘ClutchGod’ Horo, Suraj ‘Neyoo’ Majumdar, and Ashpreet ‘Gill’ Singh.

Sharing his excitement on this partnership, Rooter co-founder and COO Dipesh Agarwal said, “GodLike is one of the most popular teams in the Indian eSports ecosystem and we foresee building a long-term relationship with them. Having their roster of professional gamers as part of our massive community will give the fans tons of exclusive content and a chance to interact with their favourite streamers. This is the biggest deal ever signed in India’s esports ecosystem, and by joining forces with GodLike, we look forward to building an enormous and competitive community of streamers and influencers on our platform.”

Further Godlike eSport director Amar Sanjay Chandgude said, “We are thrilled to partner with the country’s most popular game streaming platform. The speed of innovation and the incredible gaming experience Rooter offers reaffirms its commitment to scale eSports in India. GodLike eSports is known for exploring and nurturing gaming talent across India. They have created India's leading teams in Bgmi, Free Fire and Codm. The team is on a mission to build the most successful eSports ecosystem the world has ever witnessed.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/888888.jpg?itok=Hkd7GG4p
Tiki plans to reach 100K budding creators via their programme 'GrowWithTiki'

Short-form video-making community Tiki aims to create a new record of 100 thousand budding creators through their new programme - ‘GrowWithTiki’. With an aim to promote India’s talented content creators based across regions, the brand wants to cultivate an environment of ‘authentic entertainment,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/she-2_0.jpg?itok=hZj-nbzd
Crime drama series SHE S2 features in Netflix’s Global Top 10

The new season of crime drama SHE is trending in Netflix’s Global Top 10. One of the most-watched non-English titles this week.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/gaming-associations.jpg?itok=afUu1JNE
Industry bodies raises concern over revised GST rates in online gaming

The three largest online skill gaming associations in the country, E-Gaming Federation (EGF), All India Gaming Federation (AIGF) and Federation of Indian Fantasy Sports (FIFS), expressed concern at the recent media reports, which suggest that the GST rate on online skill games may be increased from...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/cnbctv18-binge.jpg?itok=Puu1kPQ3
CNBCTV18.com launches OTT platform 'CNBCTV18 Binge'

Digital business news platform CNBCTV18.com has launched an exclusive, video-only OTT platform for its millennial audience - CNBCTV18 Binge. Launched in June, the service is available for users on CNBCTV18.com and the CNBCTV18 app.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/akash_mukesh_ambani.jpg?itok=T9_upgrM
Akash Ambani to take over as the chairman of Reliance Jio as Mukesh Ambani steps down

Reliance Jio Infocomm, the digital arm of Reliance Industries, announced on Tuesday that Reliance Industries chairman and managing director Mukesh Ambani has resigned his position at the company effective from 27 June. Akash Ambani, who is a non-executive director on the board of the company, will...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/rohit-suri.jpg?itok=qd--b2vB
Netflix appoints Rohit Suri as head of talent - India

Netflix has appointed Rohit Suri as head of talent – India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/222.jpg?itok=0Rnx7YbY
Livon chooses to #ExpressWithPride, presenting Uncut on YouTube and Instagram

India 2022 is seeing a world of changes in terms of how we perceive things as well as how we express ourselves. As we continue pride celebrations, the voice of the queer community is getting louder and prouder, rising above every obstacle and naysayer.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/27/nilesh.jpg?itok=nz0Zo9BP
Vice Media elevates Nilesh Zaveri as managing director, APAC

Vice Media Group has elevated Nilesh Zaveri as managing director, APAC. He took to LinkedIn to share this news.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/27/udit_0.jpg?itok=E1m_fKXr
Mohalla Tech appoints Udit Sharma as CRO for Sharechat, Moj and Takatak

Mumbai: Mohalla Tech has appointed Udit Sharma as chief revenue officer for its social media platforms Sharechat, Moj and Takatak. He was previously associated with Disney+ Hotstar as head of ad sales for five years. Sharma announced his new role on LinkedIn, where he said, “For the last 5 years -...

iWorld Over The Top Services