iWorld

Regional news' online viewership is billion-plus every month: Vidooly

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/02/subrat%20kar%20vidooly.jpg?itok=lvzwclpX

MUMBAI: News genre is emerging in popularity across leading online video platforms in India and crossing a billion-plus online viewership every month.

Vidooly Media Tech conducted a study across top Facebook pages from India and YouTube channels from India, two of the most popular video platforms to understand viewership habits of Indian internet users.

Vidooly CEO Subrat Kar says: “Interestingly, we are seeing a rising trend of regional content dominating English or 'Hinglish' content. This points to the larger overall trend of increasing viewership and internet growth in non-urban areas. This presents an exciting opportunity for brands and content creators to create multilingual content to reach out to the millions of users to are accessing internet for the first time.”

The study was conducted across a total of 16 categories of Indian video content in the genres of automobile, comedy, kids, education, entertainment, film and animation, science and technology, health, gaming, how-to and style, food, music, news and politics, people, pets and animals, sports and travel.

With over 180 million users on YouTube and 241 million users on Facebook in India, they are the two of the most popular online video platforms in India. Both the platforms with its massive reach and ubiquity allow content creators, brands and anyone to reach millions of viewers who consume this content across desktop and mobile devices.

YouTube findings (across top 10 channels)

Music genre with 3.2 billion views and entertainment genre with 2.7 billion views attracted maximum Indian viewership. Video content targeted towards kids especially nursery rhymes were also extremely popular with 1.4 billion views.

Regional news is extremely popular on YouTube with nine out of the top 10 news channels publishing news in regional languages. Collectively, the top 10 news channels pulled in 701 million views. Most other viewed videos were across the categories of comedy, film and animation and food.

public://55555555555555.jpg

Facebook findings (across top 10 pages)

Unlike YouTube, news pips other genres to emerge the most popular category with Indian viewers with the top 10 pages pulling in collectively 1.4 billion in viewership. Here, the top spots are taken by Hindi and Marathi news channels. Followed closely are entertainment videos with 919 million views across the top 10 Facebook pages. In entertainment category, regional content again takes the top spot with content in Tamil, Kannada, Telugu and Hindi being extremely popular with viewers.

public://66666666666_0.jpg

Regional trends

Across Facebook and YouTube, regional news across the languages of Telugu, Hindi, Tamil, Kannada and Marathi are extremely popular with Indian viewers collectively amassing 2.1 billion views in August across YouTube and Facebook.

Overall rankings

Across the top 100 channels in India on YouTube, content around music entertainment, news and kids' genres took the top spots.

Across the top 100 Facebook pages, the top seven spots are dominated by news channels, followed by cooking and entertainment genres.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/manjit.jpg?itok=zkSjYCDH
AltBalaji's Manjit Sachdev joins Viacom18 to lead content for Voot & Voot Select

KOLKATA: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has appointed Manjit Sachdev as content head for its leading video on demand brands Voot and Voot Select.  Sachdev, in her new role, will lead the content team at Voot and will be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/crack.jpg?itok=hzL5nPej
Voot Select reveals its sixth original - Crackdown

Voot Select is all set to reveal their latest Original – Crackdown.  Home to critically acclaimed shows like Asur, Raikar Case, The Gone Game, Voot Select will now have ace Bollywood director Apoorva Lakhia making his directorial web debut with this action-packed espionage thriller.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/mt.jpg?itok=gDWhWAz7
Mitron's new magic motto

Young India – like several other countries – has fallen hook, line and sinker for short-form videos. Evidence of that was the sudden explosion of downloads of the Tiktok; in fact, India accounted for 611 million as against China’s sub 200 million.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/acee.jpg?itok=_6CftFrb
Industry experts to discuss how to differentiate and innovate OTT experience

KOLKATA: The over-the-top (OTT) platforms across the world are developing robust content slate for viewers to keep them glued to the platforms. But what is more important to retain consumers is a seamless viewing experience. Indaintelevision.com in its next webinar in partnership with Accedo will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tcl.jpg?itok=kpoqCthB
DocuBay Partners with TCL Electronics to offer premium library of documentaries

MUMBAI: IN10 Media Network’s DocuBay, a premium global membership streaming service exclusively for documentary features has entered into a multi-territory distribution deal with TCL Smart TVs, one of India’s fastest-growing TV brands and the world’s second-largest TV manufacturer. This...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/hoichoi.jpg?itok=HGHfk1Wz
Hoichoi aims to double its size and revneue

KOLKATA: From the beginning of its journey, the Bengali OTT platform Hoichoi has relied on a subscription-based model to run its business. While naysayers used to say Indian audience would not pay for content, the faith on people’s will to pay for good content has paid off the streaming service....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/more.jpg?itok=9OproORA
Facebook launches another phase of More Together campaign

Facebook has launched the next phase of its ‘More Together’ campaign in India ahead of the much-awaited cricket and festive season. The campaign underlines the brand belief that people can do more together than alone.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tiktok.jpg?itok=R4INOeaR
Trump approves TikTok deal 'in concept'

It seems that the Byte Dance owned short video platform TikTok has got a breather in the US after the president had ordered the app to be banned in the region, citing national security concerns.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/zee5.jpg?itok=Sm_0XFGg
Vi to offer free ZEE5 premium subscription

The newest telecom brand Vi has rolled out an exciting proposition for its prepaid customers that will enable them to enjoy one year of ZEE5 premium membership at no additional cost.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required