We’re rightly positioned to get back in the Indian market: YuppTV’s Uday Reddy

Promises a subscription-based, pan-India-focused product


MUMBAI: The year was 2006 and the word streaming hadn’t yet become synonymous with digital video. It was then that YuppTV started its journey in the online video ecosystem when over-the-top platforms were not a buzzword. The concept of streaming services was alien to most parts of the world, especially India, at that time. Hence, YuppTV was focused on showing Indian content in international markets. As the tide has turned in the last few years, Yupp TV is also relooking at India, one of the most lucrative markets for streaming platforms currently.

“We are rightly positioned now to get back in the Indian market and there are need gaps here. Yupp TV is very uniquely positioned to fill that and there are not many players in the market to do that right now,” YuppTV and YuppMaster founder and CEO Uday Reddy tells Indiantelevision.com in an interaction.

YuppTV is currently working on a product for India which has been slightly delayed due to the ongoing lockdown. Reddy promises to come up with a “very disruptive product” in collaboration with some of his partners.

The streaming service has recently ventured into the ed-tech space with a platform called YuppMaster. The platform has brought together top-notch faculty with experiences ranging between 10-25 years in mentoring students and live streaming technology to provide the best online education to students.

“We have rock-solid technology and we have an excellent reach. We thought we understand education better and in terms of what is needed and how to deliver it, using technology. So that's why we launched and in this country, there is a huge gap of top-quality coaching centres in tier II, tier III, tier IV cities,” Reddy shares the rationale of the new venture.

Although the platform is currently offering free content till the lockdown is over, it will move to pure-play subscription service after that. The pricing will range between Rs 10,000 to Rs 20,000 per year which is marginal compared to the Rs 2-3 lakh students pay for coaching classes. Moreover, Reddy also adds that education needs to be democratised given the lower per capita income in the country.

When one mentions OTT, it is generally restricted to entertainment but Reddy says that it is much more than that. Additionally, while there is a high dependency over other content creators in the entertainment space, Reddy says that in the education space, they can create own content easily.

The timing of YuppTV’s ed-tech platform launch collided with the COVID-19 crisis and so; the engagement for the overall app has gone up from existing subscribers. But as call centres malfunctioned due to lockdown across countries, the sales have been impacted in the international arena.

“I think in the last couple of years there's been a lot of education in the Indian market. There's also learning for the consumers and content provider. So, there is much more maturity right now. And we have not missed our boat,” Reddy states.

“We will be a tech-driven aggregator platform. We will try and make an easy delivery platform for consumers. We have been the leaders and we still have the large original South content, but we realise that there are a lot of good production companies, that's their DNA. And we will focus as a tech player to facilitate the delivery of content,” he said about YuppTV’s venture into original content.

The upcoming product of YuppTV will be subscription-based and focused on pan-India rather than just the South market. It will be partnering with the same big broadcast content providers for the “extension of its international business.”

Latest Reads

Hoichoi achieves a subscriber base of 13 million

KOLKATA: The leading Bengali OTT platform, Hoichoi, has completed three years in the industry with its grand launch in 2017. It has achieved a subscriber base of 13 million with 40 per cent of its revenue coming from international customers. It has also doubled its revenue in the past year. With...

iWorld Over The Top Services
AVIA hosts the Satellite Industry Forum focusing on video in the satellite world

KOLKATA: The Asia Video Industry Association (AVIA) will be hosting this year’s Satellite Industry Forum (SIF) as a virtual conference, taking place over two days, from 24 – 25 September, 9.30am – 11.30am (SGT).

iWorld Over The Top Services
Huge decrease in levels of streaming piracy seen in Malaysia over last 12 months

KUALA LUMPUR: A new study of the online content viewing behaviour of Malaysian consumers, has found a massive 64 per cent decrease in consumers accessing piracy websites over the past 12 months. The survey commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and...

iWorld Over The Top Services
ALT-Balaji a ray of hope in a productionless Covid quarter for Balaji Telefilms

BENGALURU: The most successful television content and film production house in India, the Shobha Kapoor and Ektaa Kapoor led Balaji Telefilms Limited (Balaji) reported a standalone loss of Rs 1.40 crore on a standalone operating revenue of Rs 21.17 crore for the quarter ended 30 June 2020 (Q1 2021...

iWorld Over The Top Services
Virtual Fireside Series: Catch Eros STX Global's Pradeep Dwivedi live on 18 Sep

KOLKATA: Taking ahead its virtual fireside series with eminent professionals of the media and advertising industry in India, Indiantelevision.com will be hosting Eros STX Global CEO-India Pradeep Dwivedi on Friday 18 September at 11.30 am. The session will be helmed by our founder, CEO, and editor-...

iWorld Over The Top Services
ViacomCBS to rebrand CBS All Access to Paramount + for early 2021 launch

Paramount+ is the brand name of the new global streaming service that ViacomCBS will be rolling out in Australia, Latin America and the Nordics in early 2021. This was revealed by the company’s president & CEO Bob Bakish.

iWorld Over The Top Services
ShemarooMe to bring its rich content library to JioFiber subscribers

KOLKATA: ShemarooMe, the video streaming OTT platform from the house of Shemaroo Entertainment, has associated with Jio, India's leading digital service providers, to bring its content catalogue to JioFiber users through the JioTV+ app.

iWorld Over The Top Services
MX Takatak onboards rapper Badshah

KOLKATA: Studies show Indian millennials and Gen-Z consume video content far more than any other form of digital content on a daily basis and MX Player’s short-format video app – MX Takatak was launched to cater to this ever-growing segment of digital enthusiasts.

iWorld Over The Top Services
YouTube starts rolling out YouTube Shorts, a TikTok like platform, in India

KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big players attempting to fill the void. While the first wave of these players were the homegrown apps, the second wave is seeing interest from the tech giants. YouTube is rolling...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required