Report on Shemaroo

RCB skipper Virat Kohli jumps onboard MX TakaTak app

The homegrown short video app goes mainstream with the star cricketer’s addition


Mumbai: Amidst the burgeoning cricket fever that has engulfed the nation, MX TakaTak recently announced itself as the official short video partner for seven IPL teams. Now, the platform has roped in global cricket icon Virat Kohli, who has signed on as a member.

The Indian captain will not only create fun and exclusive TakaTak Videos but also participate in hashtag challenges and livestreams, offering his fans a chance to get a closer look at him off the field as well.

Regarded as one of the top batsmen in the world, Kohli has remained one of the undisputed leaders in terms of the number of followers for an Indian sportsman across all major social media platforms. His posts on MX TakaTak will offer his fans insight into the candid moments from his life.

Kohli said, “I’m really excited to have joined MX TakaTak. It’s the leading short video app and gives me a new place to share moments from my life and to have authentic conversations with my fans across the globe.”

MX Player and MX TakaTak CEO Karan Bedi said, “Short video platforms have until now been at the early part of the adoption curve, primarily led by the rapidly growing online influencer community to showcase their talent and build their fan base. However, with legendary cricketer Virat Kohli, who is India's biggest celebrity as well as one of the world's top stars, creating an account on MX TakaTak, we are now in the cultural mainstream.”

He further added, “This space has changed a lot since the time we entered the market and has marked several high points in only a year. We are happy to be welcoming the Indian Cricket Superstar – Virat Kohli to the TakaTak family and look forward to being part of his life. With this move and many more to come, we want to offer our millions of users more delightful moments from their biggest idols' lives.”

Latest Reads

No accounts will be deleted because of the new update, says WhatsApp

Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts.

iWorld Social Media
For 'Bhai' fans & others, here's what not to miss on OTT this week

As more and more people remain in the safety of their homes due to the pandemic raging outside, OTT platforms like Netflix, Disney+Hotstar, Amazon Prime Video, and Zee5 are providing ample doses of entertainment to keep the audience stress-free.

iWorld Over The Top Services
How MX TakaTak plans to sustain its initial success

MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps.

iWorld Over The Top Services
Facebook scamsters now using duplicate IDs for ‘friend in need’ con

MUMBAI: Facebook users beware! There’s a scam gathering pace once again on the social network. And the deceivers are borrowing it from the email phishers who conned many an unsuspecting innocent in the past. At that time, the rogues would pretend to be someone else you knew, and would send you an...

iWorld Social Media
ViacomCBS adds 6 million global subscribers to reach 36 million mark

New Delhi: ViacomCBS added six million new streaming subscribers in the first quarter of 2021, reaching a total of 36 million global streaming subscribers said the company on Friday, while reporting financial results for the quarter ended 31 March.

iWorld Over The Top Services
This Mother’s Day, Great Learning helps women reboot their career

New Delhi: In a bid to encourage mothers to re-start their careers and return to work, ed-tech company Great Learning has rolled out the second edition of the #HerFreshStart campaign, this Mother’s Day. As a part of this initiative, the company will offer a scholarship of up to 50 per cent to...

iWorld Over The Top Services
Game on: PUBG returns as Battlegrounds Mobile India

It’s ‘winner winner, chicken dinner’ time again as popular mobile gaming phenomenon PUBG is all set to make a comeback in India, in a new avatar. The game’s South Korea-based developer Krafton has officially announced the relaunch of the game, now rebranded as Battlegrounds Mobile India.

iWorld Gaming

Lionsgate Play, a premium streaming platform by Starz, is all set to premiere the third season of the critically acclaimed anthology series ‘The Girlfriend Experience Season 3’ from Academy Award®-winning filmmaker Steven Soderbergh. Written and directed by internationally acclaimed German...

iWorld Over The Top Services
Illusion Reality Studioz partners with Kunal Kohli for Ramyug

Mumbai: After successfully venturing into the digital space with the web series State of Siege: 26/11, Illusion Reality Studioz has added another title to their list - MX Player’s highly anticipated series Ramyug. Directed by Kunal Kohli, the magnum opus is the latest visual interpretation of ...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required