Prime Video India content head Vijay Subramaniam steps down

Prime Video India content head Vijay Subramaniam steps down

Country manager Gaurav Gandhi will take over his responsibilities.

Vijay Subramaniam

Mumbai: Amazon Prime Video India's director and head of content Vijay Subramaniam has stepped down, the company confirmed in a statement. Country manager Gaurav Gandhi will take over his responsibilities going forward.

Subramaniam has been associated with the company since 2017.

“Vijay has played a key role in Prime Video’s growth in India in this period. We are grateful to him for his valuable contributions over the last four years," said Prime Video India in a statement. "In his content leadership role, Vijay helped forge several key creator partnerships as well as laid great focus on expanding our content selection across languages. We wish Vijay the very best for his upcoming endeavours."

“Director and country manager Gaurav Gandhi will continue to lead Prime Video in India and work across all teams to accelerate Prime Video’s mission to be the most-loved entertainment brand in the country,” it further said.

Subramaniam was previously with The Walt Disney Company, India before he quit as vice president – content and communication. He joined Disney in February 2007 and was responsible for the growth of its youth channel – Bindass. During his career, he has had stints at MTV Networks India, Entertainment Network India, Star TV Network, and Magna Publishing.

He has almost three decades of experience in the media industry across TV, radio, publishing and digital media. His expertise includes content development and creation, programming and branded content, marketing strategy and implementation, revenue optimisation and sustainable growth and team building.