Pokemon Company banks on multilingual content to boost its Indian presence

The company will unravel dedicated channels in Tamil, Telugu and for the first time - Bengali


Mumbai: The Pokemon Company has announced its India-focused hinterland content strategy to drive its subscriber base and viewership on YouTube. After the success of its Hindi YouTube channel, the company will also roll out its latest Pokemon animated series ‘Pokemon Journeys’  in three more regional languages - Telugu, Tamil and Bengali.

The Pokemon Company will release one new episode in each language every Friday at 7 PM. The Telugu, Tamil, and Bengali versions of ‘Pokemon Journeys’ can only be seen on the official YouTube channels.

With 8,00,000+ subscribers, The Pokemon Asia Official (Hindi) channel on YouTube has been streaming the ‘Pokemon Journeys’ series since 29 October 2021, gaining over 1,00,000 subscribers in three days.

The ‘Pokemon Journeys’ series follows the adventures of the well-known regular Ash Ketchum and a new protagonist Goh, a 10-year-old newbie Pokemon Trainer who dreams of catching every Pokemon (including the Mythical Mew). Together with their partner Pokemon Pikachu and Scorbunny, the two boys will embark on a journey into the great big world of Pokemon, where mysteries and adventures await them.

Commenting on the multilingual India strategy The Pokemon Company executive officer Susumu Fukunaga said, “I have seen that a great many people have watched the Hindi language version of our Pokemon anime that has been distributed on the Pokemon Asia Official (Hindi) channel since October of 2021. I am also thrilled that even more people in India will enjoy Pokemon animated content because we will begin the distribution of versions dubbed in Telugu, Tamil, and Bengali for the first time.”

“Pokemon Journeys takes place in all regions from Kanto to Galar. It also features the various Pokemon you can encounter when playing Pokemon UNITE, which launched in India in September 2021, and Pokemon GO, which celebrated its fifth anniversary in 2021, and continues to add new levels of excitement. With the release of this animated series, the world of Pokemon will grow further in India,” she added.

EMBED: Pokemon Asia Official (Hindi): https://www.youtube.com/c/PokémonAsiaOfficialHindi

Pokemon Asia Official (Telugu): https://www.youtube.com/channel/UC_jZH5w5iZDk3lWhrHigMZw

Pokemon Asia Official (Tamil): https://www.youtube.com/channel/UCHXCmuvYb1evPqKaaDs0GBQ

Pokemon Asia Official (Bengali): https://www.youtube.com/channel/UC6KQ63vWTffadkKgyy85_ng

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