PM Modi, Sonu Sood & Kunal Kamra top Twitter engagement in Oct 2020

The core objective is to provide social business intelligence.


NEW DELHI: Social media analytics firm Twitteet has released its October analytics report. Leading their respective fields in terms of engagement were prime minister Narendra Modi, actor Sonu Sood, and comedian Kunal Kamra, all of whom accounted for a total of over one crore impressions on Twitter in the month of October.

Key highlights of the first report include the remarkable rise of Tejashwi Yadav, who clocked over 1.24 million engagements in October, overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. PM Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million impressions.

Sonu Sood, who was dubbed ‘messiah of migrants’ at the peak of the Covid2019 pandemic, topped Twitter engagement among Bollywood stars with a phenomenal 2.4 million engagements. Shah Rukh Khan was at second position with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was in third place, and Anupam Kher with 4.74 lakh engagements came in fourth. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at fifth position with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements. 

Controversial stand-up comic Kunal Kamra topped the list of comedians with 1.1 million engagements. Kamra, a frequent and favourite target of brickbats from certain sections of social media, is active on Twitter where he posts his frank takes on hot-button issues, often laced with his signature pithy humour. Recently, he was in the news for a series of tweets taking aim at the Supreme Court and the bench of judges who granted bail to Republic TV editor-in-chief Arnab Goswami in an abetment to suicide case.

The IPL was the flavour of the season for cricketers and it comes as no surprise that India captain and expectant father Virat Kohli scored the highest Twitter engagement, with 2.4 million impressions. Suresh Raina was at second position with 1.9 million engagements. Former stars Sachin Tendulkar at third position, Harbhajan Singh at fifth position, and Virendra Sehwag at sixth position, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator, is also hugely popular and ranked in the fourth place with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers.

In the intensively competitive journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. AajTak’s Rohit Sardana was at second position with 1.1 million engagement, followed by Sushant Sinha with 1.05 million impressions. Veteran journalist and India Today’s consulting editor Rajdeep Sardesai came in at number eight with 6.6 lakh engagements, and Rana Ayyub was at sixth position with 7.6 lakh engagements.

In the business leaders category, Anand Mahindra towered over others with over 4 lakh engagements. RPG Groups chief Harsh Goenka was at second position with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of Xiaomi and RealMe’s Madhav Sheth were at third and fourth position respectively with 1.5 lakh and 1.1 lakh engagements. Wipro Chairman Rishad Premji with 49,000 engagements was at fifth position, Biocon’s Kiran Mazumdar-Shaw with 41,000 engagements at sixth position, Marico’s Harsh Mariwala with 24,000 engagements is at seventh position, Micromax co-founder Rahul Sharma with 19,000 engagements at eight position and chairman of JSPL and former MP, Naveen Jindal with 16,000 engagements is at ninth position. Google’s Global CEO Sundar Pichai with 15,000 engagements is at tenth position.

This is the first time social media analytics for Twitter engagement across 20 categories have been done on a daily, monthly basis in a transparent manner. The categories whose Twitter engagement have been analysed include politicians (party-wise), journalists, business leaders (founders & investors), sportspersons (cricket and other sports), movie stars (Bollywood and regional), authors, chefs, and comedians.

Here are the winners from some key categories:

1.      Politicians – Narendra Modi - 72,15,913 Twitter engagements

2.      Bollywood – Sonu Sood - 24,36,601 Twitter engagements

3.      Business Head – Anand Mahindra - 4,08,882 Twitter engagements

4.      Cricketer – Virat Kohli -  24,65,918 Twitter engagements

5.      Sports Star (non-cricket) – Vijender Singh -  4,27,006 Twitter engagements

6.      TV Star – Sidharth Shukla -  3,90,901 Twitter engagements

7.      Journalist – Deepak Chaurasia -  18,88,720 Twitter engagements

8.      Founders – Kunal Shah -  60,093 Twitter engagements

9.      Comedians – Kunal Kamra -  11,46,111 Twitter engagements

10.  Regional Cinema Star – Mahesh Babu -  7,32,964 Twitter engagements

11.  Authors – Anand Ranganathan - 5,36,874 Twitter engagements

12.  Investor – Mohandas Pai - 99,741 Twitter engagements

Said Twitteet co-founder Sandeep Amar: “Our social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers.  We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level, a leader's Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”

Latest Reads

HBO Max grows subscription base, Warner Bros revenue declines

KOLKATA: With the bold move to release Wonder Woman 1984, HBO Max has gained tremendously by doubling active subscriptions in the fourth quarter. The newly launched streaming service has reached 17.2 million active subscribers in the quarter. That’s up from 8.6 million at the end of the third...

iWorld Over The Top Services
After riding high on IPL, upGrad says sports partnerships a priority

NEW DELHI: The year 2020 was the year of disruption. It was also the year for new opportunities. One major upward trend was the e-learning boom and the massive growth in edtech market space which revolutionised the education sector. Indiantelevision.com spoke to Rahul Karthikeyan, head of marketing...

iWorld Over The Top Services
Tandav and the future of storytelling

MUMBAI: A tight slap. That’s what the streaming industry has got in the face from the Supreme Court when it refused to protect the Amazon Prime Video team – involved in creating the controversial political thriller Tandav – from being arrested.

iWorld Over The Top Services
Twitter gets a brand makeover, iconic bird stays

KOLKATA: Twitter has got a brand makeover to stay in step with the times and the people who inhabit the platform. However, the iconic bird of the logo is not going anywhere. “We felt the brand expression we launched five years ago didn't fully reflect the complexity, fluidity and power of the...

iWorld Social Media
How the MensXP Shop became the rising star of a media entity

As a top-rung digital publication dedicated to men’s lifestyle, MensXP has been going through a massive transformation since adding commerce to its bouquet. The switchover from being a media entity to full-fledged retail operations wasn’t easy or hiccup-free.

iWorld Over The Top Services
SC refuses to grant interim protection to Tandav makers

NEW DELHI: The furore over Amazon Prime Video’s web-series Tandav refuses to die down. In the latest development, the Supreme Court has declined to grant interim protection to the producers of the show amid apprehensions of arrest. The court had issued the notices on a plea filed by the director,...

iWorld Over The Top Services
Zee5 India elevates Manish Kalra to chief business officer

KOLKATA: Zee5 India has promoted Manish Kalra to the position of chief business officer. Kalra joined the platform back in May 2020. Earlier, he was working as AVoD SVP and business head. Now, he will now be responsible for overall SVoD and AVoD business. He will lead user acquisition strategy,...

iWorld Over The Top Services
TikTok to scale down its workforce in India

KOLKATA: Following the government’s decision to retain the ban on Chinese apps, TikTok developer ByteDance has decided to scale down its workforce in India. The company, which employs more than 2,000 people in India, is also unaware if or when the short format video app will be functional again in...

iWorld Over The Top Services
Republic Media collaborates with Koo & Mitron for Republic-Aatmanirbhar Bharat initiative

Republic Media Network has announced two mega editorial partnerships with two homegrown brands – Koo and Mitron under its Republic-Aatmanirbhar Bharat initiative.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required