PFT launches Clear AI to simplify the Foreign Language Mastering process

It offers convenience, speed, and faster time to market


Mumbai: Multi-platform content fulfilment demand from the library continues to grow exponentially. Fulfilment encompasses activities that include the most appropriate content identification, determination, and creation of missing material; aligning all pieces of content, including video, audio, and text artefacts; and developing ready-to-distribute masters. Prime Focus Technologies (PFT) said that its clients believe these activities are highly laborious, time-consuming, and expensive when done at scale. This includes custom work and massive coordination between internal studio teams and global vendors, resulting in an extended timeline, a slower go-to-market, and delayed monetisation.

Therefore, it has introduced Clear AI to simplify the Foreign Language Mastering process, which includes: assisting the mastering team in creating international masters with AI tools to help human efforts offer convenience, speed, efficiency, and faster time to monetization; automatically identifying languages in dubs, subs, and on-screen text; identifying metadata and segments to master from multiple versions; comparing versions and determining the best master to conform; helping confirm foreign language assets (dubs and subtitles) even across multiple frame rates; automatically creating forced narration files that can be localised; and identifying and packaging foreign language masters in the specified format.

"A powerful combination of identifying languages and content segments, comparing versions, conforming, and packaging masters using AI boosts operational productivity by at least 3X. This makes the process simple and as easy as possible for both businesses and editors. With an AI-driven approach, Foreign Language Mastering works at exceptional scale and speed like never before," said PFT senior VP & head of product management Murali Sridhar.

Clients can use Clear AI to create fully localised foreign language file masters for distribution in multiple international territories. The company also claims a 60-75 percent reduction in editorial/conform effort, as well as increased efficiencies, speed, and time to market.

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