iWorld

PallyCon partners with Akamai to offer forensic watermarking protection to OTT Content

Akamai's platform adds Hollywood studios and content producers to its anti-piracy offering

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/27/pally.jpg?itok=GFmJO0JP

MUMBAI: PallyCon, a global leader in digital rights management and forensic watermarking services, has teamed up with Akamai, the intelligent edge platform, to secure streaming video content against piracy and illegal distribution.

A large number of OTT distributors, studios, and sports rights holders use Akamai for delivering streaming services. To help protect their customers against attempts by pirates to steal their content and minimize their means of distribution, Akamai has developed a comprehensive security ecosystem of anti-piracy providers through its Technology Partner Program. By combining its own capabilities with those of key partners it’s able to address many of the common practices used by pirates such as credential theft, system hacking, rebroadcasting of stolen streams, and VPN abuse.

PallyCon’s forensic-watermarking service ensures that a content creator can trace the source of piracy of streaming content. Working in tandem with a DRM service – PallyCon offers it as SaaS – forensic watermarking helps creators identify leakages right to the last user who leaks or consumes the content illegally.

INKA Entworks global business head Govindraj Basatwar says, “We consider it a privilege to partner with Akamai. It has created an innovative integration of forensic-watermarking vendors in its ecosystem, which will boost the fight against piracy. PallyCon has started offering a scalable forensic-watermarking solution to customers using the Akamai edge.”

Using PallyCon’s forensic watermark service, Akamai users can identify illegal video streams at the relevant leakage points. Once a client has identified illegal distribution, it can proceed to take further action against the violators as per its legal policies.

Commenting on the integration of forensic-watermarking vendors in the Akamai ecosystem, Amit Kasturia, senior manager of media product management at Akamai, says, “Akamai clients spend millions of dollars creating and acquiring content. They bank on us to protect their revenue streams against piracy. By integrating PallyCon’s forensic watermarking solution into our network, we have bolstered our security ecosystem further. PallyCon’s solution is winning the trust of content creators by helping them identify illegal users of their offerings.” 

To help clients across different sectors and sizes – from studios to regional distributors – PallyCon offers a range of subscription models. The forensic watermarking service comes clubbed with its DRM service, which a client can try for free for a month. PallyCon’s forensic watermarking suite can be applied to video streams of all resolutions.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/jio.jpg?itok=QjKpmVpn
Jio unveils Jio TV+, the OTT content aggregator for STB users

KOLKATA: Over the last few years, Reliance Industries Ltd (RIL)’s annual general meetings have always bombarded shareholders, investors, users. While Google’s investment in Jio Platform and 5G solution, Jio has also unveiled a new feature for its set-top box users, JioTV+. JioTV+  is a content...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/mukedh.jpg?itok=T6ELch8M
Google to invest Rs 33,737 cr in Jio Platforms for 7.7% stake

KOLKATA: Putting an end to the speculations floating around, Jio has welcomed Google as its new strategic partner. At the 43rd annual general meeting of Reliance Industries Ltd (RIL), CMD Mukesh Ambani made the announcement. The business tycoon said that Google will invest Rs 33,737 crore for 7.7...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/vikram.jpg?itok=PkwX2aaM
RP Sanjiv Goenka Group picks 51% stake in Vikram Chandra's Editorji

NEW DELHI: Editorji founder Vikram Chandra announced on Twitter this morning that RP Sanjiv Goenka Group has acquired the majority stake of 51 per cent in his online personalised news platform.  Chandra will continue to hold his MD position, while Airtel and HT will remain investors in the platform...

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/twitter.jpg?itok=EqLp5T8d
Twitter backs disaster preparedness efforts; launches a dedicated search prompt in India

NEW DELHI: People come to Twitter first to learn about news and events unfolding in real-time, and the company is committed to ensuring that the information they receive is credible and authentic. To continue serving its purpose, Twitter India today launched a dedicated search prompt to help people...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/broadband.jpg?itok=9dfj5qgf
Wired broadband subscriber base sees turnaround in March; ACT keeps expanding

The number of broadband subscribers reached 687.44 million at the end of March with a monthly growth rate of 0.93 per cent, slower rate compared to February. While it stood at 681.11 million at the end of February, it grew at 1.15 per cent that month.

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/paytm.jpg?itok=wH7Ljj_A
Paytm Insider announces its new theatre initiative, ‘Front & Centre’

NEW DELHI: India’s leading entertainment ticketing platform, Paytm Insider is set to deliver theatre experiences digitally with its new initiative, ‘Front & Centre’. Created keeping in mind storytellers as well as theatre-lovers, this initiative aims to bring the experience of theatre alive,...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/flip.jpg?itok=aOFhV5f8
Flipkart Video strengthens focus on nonfiction interactive content

KOLKATA: Flipkart Video, the in-app video platform on Flipkart is continuing to carve a niche in the nonfiction genre, offering differentiated, interactive content, which is mobile-first.  With a deep understanding of the consumer ecosystem and a focus on interactive, short-form original content...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/amazon.jpg?itok=5QtoSgtV
Amazon Prime Video inks exclusive deal with Zakir Khan

KOLKATA: Amazon Prime Video today announced an exclusive deal with one of India’s most popular comedians, Zakir Khan (Haq Se Single, Kaksha Gyarvi, Chacha Vidhayak Hai Humare). The association sees Prime Video become the exclusive home to three upcoming highly anticipated Amazon Funnies by Zakir...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/movie.jpg?itok=w_biyixy
Whistling Woods International to stream short films made by its students on Disney+ Hotstar

MUMBAI: Whistling Woods International (WWI), film, communication, and creative arts institute, announced its collaboration with Disney+ Hotstar. With this association, viewers of Disney+ Hotstar can now stream entertaining and thought-provoking short films created by the students of WWI. Over the...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required