OTT industry working on compliance with new IT rules

Both IAMAI and IBF have asked for additional time, sources say


Kolkata: For the last few months, the new regulations introduced for over-the-top platforms at the beginning of this year, has been the talk of the town. As the new rules introduced by the government came into effect on 26 May, the industry is working towards complying with all the rules. However, both the self-regulatory bodies, the newly formed digital segment under Indian Broadcasting Foundation (IBF), Internet and Mobile Association of India (IAMAI ) have asked for additional time, as per industry sources.

On 27 May, the digital media division of the ministry of information and broadcasting (MIB) wrote to the OTT and digital media publishers to furnish all their details and compliance status under Rule 18 of the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021 within 15 days.

Soon thereafter, IDBF announced the appointment of Justice (retd.) Vikramjit Sen as chairman, along with six other media and entertainment industry members for its newly formed Digital Media Content Regulatory Council (DMCRC). IAMAI followed suit and announced its self-regulatory body for streaming content companies like Netflix and Amazon Prime Video. The Digital Publisher Content Grievances Council’s (DPCGC) Grievance Redressal Board (GRB) will be chaired by former Supreme Court judge Arjan Kumar Sikri, it announced.

The withdrawal of broadcaster-led OTTs such as Disney+Hotstar, Zee5, SonyLIV from IAMAI has created two lobbies in the industry. International tech and media giants like Netflix, Amazon have stayed with IAMAI, along with tech giant Apple who also joined the body recently. Several independent bodies have also decided to remain under IAMAI.

According to a senior official with a leading OTT, both are in touch with MIB and have asked for additional time. While the ministry may grant some extension, it seems it is not very happy with the fact that “people have been toying around deadlines”, the official added.

"IBF has to work on the registration, including a new name, trademark for its new body, and IAMAI has to work on the formation of its second-tier mechanism. IBF has assured that it would come up with rigid guidelines exactly based on the code of ethics”, he added.

Indiantelevision.com surfed through websites of leading platforms like MX Player, Zee5, SonyLIV, Disney+Hotstar, and found details of the grievance redressal officers identified by the respective platforms. Moreover, most of the leading platforms have already classified age-rating on their shows, some of the platforms have even rated the overall show, still others have rated each episode wise.

According to a Hindustan Times report over 800 OTT platforms including video streaming services such as Netflix and Hotstar, and digital news media outfits, have shared details under the new IT rules. Most of the top OTT players have shared the details including Netflix, Amazon, Jio, the report said, quoting an unnamed MIB official.

The new rules apply to digital news publishers as well. While traditional media companies with digital footprints asked for an exemption. But MIB clarified that it would not grant any relief because making an exception of the nature proposed "will be discriminatory to the digital news publishers who do not have a traditional TV/print platform."

The News Broadcasters Federation has stated on Friday that all its current members have duly complied with the requirements of the new rules by providing required information of their entities. However, the new rules have been challenged in court by a few digital news media outfits including LiveLaw and The Wire.

Latest Reads

Dream11's new campaign for T20 World Cup urges fans to #DreamBig

Fantasy sports platform Dream11 has unveiled its new brand campaign #DreamBig for the ICC Men’s T20 World Cup 2021. Conceptualised and executed by Tilt Brand Solutions and Rehab Films, the campaign films bring to life inspiring.

iWorld Over The Top Services
Sportskeeda gears up for T20 World Cup 2021 coverage

One of the biggest and most exciting cricket tournaments, the ICC Men’s T20 World Cup is here and fans couldn’t be more excited. Sports platform Sportskeeda too, is all geared up with a ton of exclusive content and coverage to add to the World Cup T20 excitement.

iWorld Over The Top Services
The Walt Disney Co announces Disney+ Day global event on 12 Nov

Mumbai: The Walt Disney Company is set to host Disney+ Day global event on 12 November to celebrate the second anniversary of its streaming service Disney+. The streaming platform will also expand to new Asia-Pacific markets on the day of the event.

iWorld Over The Top Services
Prime Video announces K-drama slate; brings 10 new titles on the service

Mumbai: Following the success of "Parasite" and "Minari," Amazon Prime Video has launched a Korean content slate to capture the booming interest in Korean dramas (K-dramas) in genres like romance, mystery, thriller, and horror. Starting from 21 October, a repertoire of K-dramas will be available on...

iWorld Over The Top Services
Vodafone Idea lost 0.83 million wireless subscribers in Aug: Trai

Vodafone Idea lost 0.83 million wireless subscribers in August, according to Telecom Regulatory Authority of India (Trai) subscription data. Reliance Jio and Bharti Airtel have added 0.64 million and 0.13 million wireless subscribers, respectively.

iWorld Telecom
New Instagram feature to let users co-author same posts

Mumbai: Social networking application Instagram is set to introduce a new 'Collabs' feature that will allow users to collaborate with others on feed posts and reels on the photo-sharing platform. This new feature allows two accounts to co-author a post or reel. The post or reel will appear jointly...

iWorld Social Media
Netflix adds 2.2 million subs from APAC in Q3 2021

OTT Giant Netflix announced its results for Q3 2021. The company grew its revenues by 16 per cent to $7.5 billion year-on-year and added as many as 4.4 million paid subscribers globally bringing its total subscriber base to 214 million subscribers.

iWorld Over The Top Services
Airtel launches CPaaS solution ‘Airtel IQ Video’ to democratise video streaming

Mumbai: Communication solutions provider Bharti Airtel (Airtel) on Tuesday announced the launch of its video platform as a service (CPaaS) ‘Airtel IQ Video’ that will allow businesses to build world-class video streaming products for large and small screens with minimal investment in infrastructure...

iWorld Telecom
SonyLIV announces new web series ‘Pulwama Key No 1026’

Mumbai: SonyLIV has announced that it will create a series on the Pulwama terror attack called “Pulwama Key No 1026,” helmed by National award-winning director Onir. 

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required