OTT industry working on compliance with new IT rules

Both IAMAI and IBF have asked for additional time, sources say


Kolkata: For the last few months, the new regulations introduced for over-the-top platforms at the beginning of this year, has been the talk of the town. As the new rules introduced by the government came into effect on 26 May, the industry is working towards complying with all the rules. However, both the self-regulatory bodies, the newly formed digital segment under Indian Broadcasting Foundation (IBF), Internet and Mobile Association of India (IAMAI ) have asked for additional time, as per industry sources.

On 27 May, the digital media division of the ministry of information and broadcasting (MIB) wrote to the OTT and digital media publishers to furnish all their details and compliance status under Rule 18 of the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021 within 15 days.

Soon thereafter, IDBF announced the appointment of Justice (retd.) Vikramjit Sen as chairman, along with six other media and entertainment industry members for its newly formed Digital Media Content Regulatory Council (DMCRC). IAMAI followed suit and announced its self-regulatory body for streaming content companies like Netflix and Amazon Prime Video. The Digital Publisher Content Grievances Council’s (DPCGC) Grievance Redressal Board (GRB) will be chaired by former Supreme Court judge Arjan Kumar Sikri, it announced.

The withdrawal of broadcaster-led OTTs such as Disney+Hotstar, Zee5, SonyLIV from IAMAI has created two lobbies in the industry. International tech and media giants like Netflix, Amazon have stayed with IAMAI, along with tech giant Apple who also joined the body recently. Several independent bodies have also decided to remain under IAMAI.

According to a senior official with a leading OTT, both are in touch with MIB and have asked for additional time. While the ministry may grant some extension, it seems it is not very happy with the fact that “people have been toying around deadlines”, the official added.

"IBF has to work on the registration, including a new name, trademark for its new body, and IAMAI has to work on the formation of its second-tier mechanism. IBF has assured that it would come up with rigid guidelines exactly based on the code of ethics”, he added.

Indiantelevision.com surfed through websites of leading platforms like MX Player, Zee5, SonyLIV, Disney+Hotstar, and found details of the grievance redressal officers identified by the respective platforms. Moreover, most of the leading platforms have already classified age-rating on their shows, some of the platforms have even rated the overall show, still others have rated each episode wise.

According to a Hindustan Times report over 800 OTT platforms including video streaming services such as Netflix and Hotstar, and digital news media outfits, have shared details under the new IT rules. Most of the top OTT players have shared the details including Netflix, Amazon, Jio, the report said, quoting an unnamed MIB official.

The new rules apply to digital news publishers as well. While traditional media companies with digital footprints asked for an exemption. But MIB clarified that it would not grant any relief because making an exception of the nature proposed "will be discriminatory to the digital news publishers who do not have a traditional TV/print platform."

The News Broadcasters Federation has stated on Friday that all its current members have duly complied with the requirements of the new rules by providing required information of their entities. However, the new rules have been challenged in court by a few digital news media outfits including LiveLaw and The Wire.

Latest Reads

Trell celebrates bond of friendship with #TrellMereYaar campaign

Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August. The ten expert 'Trellers' - Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D'mello, Jeet Nayak, Disha Batra, and Clince...

iWorld Over The Top Services
Vikatan Televistas & Motion Content Group set to bring new digital series

Mumbai: Vikatan Televistas in association with Motion Content Group and YouTube is all set to bring digital daily series Aadhalinaal Kaadhal Seiveer (AKS) for the audience. The show directed by Rajiv K Prasad with a screenplay penned by Ve Ki Amirtaraj & Joe George, is a slice-of-life drama...

iWorld Over The Top Services
'Toofan' is Amazon Prime's most watched Hindi film within premiere week

Mumbai: Amazon Prime Video had recently streamed the world premiere of much-anticipated films across multiple languages. Now, the OTT giant has revealed the viewing data of films, series titles that performed well within their premiere weeks so far this year. Leading the race is actor Farhan Akhtar...

iWorld Over The Top Services
Cosmos-Maya names Rajaram Sundaresan the director of operations, international

Mumbai: Animation major Cosmos-Maya on Thursday announced the appointment of Rajaram Sundaresan as the director of operations for international business. In his new role, Sundaresan will look to take responsibilities ranging from project management and client relations to revenue maximisation for...

iWorld Over The Top Services
FanCode to live-stream WI vs PAK in India

Mumbai: Digital sports platform FanCode has announced that it will be exclusively live streaming the 2021 Pakistan tour of the West Indies. The tour will be available to watch on FanCode app and website in India. As an added attraction, sports fans can access in-depth sports analytics, insights,...

iWorld Over The Top Services
The Q announces its line-up of new-age comedy series

Mumbai: Following the success of 'BakLol' and recognising the audiences’ burgeoning need for light-hearted content, a Hindi general entertainment platform, The Q has further strengthened its content slate.

iWorld Over The Top Services
OTT aggregator PlayboxTV onboards ZEE5 and SonyLIV

OTT aggregator app PlayboxTV which allows viewers to watch multiple OTT platforms and Live TV under one roof has brought onboard ZEE5 and SonyLIV to enhance its proposition.

iWorld Over The Top Services
Flipkart Video launches 'Crime Stories' season 2 offering interactive experience

Mumbai: Should inspector Vikrant check the victim’s phone logs? Or should he check the surveillance footage to find the killer? Which lead should inspector Vikrant follow? The power to decide now rests in the hands of the viewer! Flipkart Video has announced the second season of its investigative...

iWorld Over The Top Services
Disney+ Hotstar unveils 2021 slate, Ajay Devgan’s digital debut series on the list

New Delhi: Streaming platform Disney+ Hotstar on Tuesday unveiled its latest content line-up for 2021 with engaging original series and movies across genres and featuring several noted actors.  The new line-up includes high-magnitude productions like the period-action drama magnum opus series The...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required