Report on Shemaroo

Now, get great deals while watching videos on KIKO TV

The app has launched ‘Deal of the Day’ discount and live-stream shopping for users.


MUMBAI: Short video viewing app KIKO TV has launched new features on the app as part of its festive offering to users. The app, which debuted a few months ago amid the pandemic, is kickstarting the festive season early with its latest features.

“Deal of the Day” discount feature will allow registered users of the app to have access to hundreds of deals till Diwali. Currently, KIKO TV has signed up more than 50 merchants on the app. Products that have been added include electronics, household goods, personal care as well as health and beauty products. Limited products are available at up to 90 per cent off their retail price in lightning deals. Additionally, users can use the in-app currency coins to get an even higher discount on selected products.

The live-streaming feature lets users of KIKO TV have live interaction within the app with vendors across India. This service allows sellers to push their live feeds across all social media platforms including Facebook, YouTube and Instagram. The app is all set to bring in amazing discounts from vendors on the products which are in high demand.

KIKO TV CSO Neeta Chawla said, “The initial response to our new features which we launched a few weeks back has been exhilarating, and with the festive season settling in, we realised that it is time again to provide users what they ask for. This year has been challenging for all, and with these discounts we look forward to bringing in some cheer and optimism for our users. We hope our users will make use of the deals available and shop their hearts out.”

“Also, with short format apps now being the go-to place for quick entertainment, these new features ensure app stickiness and user loyalty. We are planning to launch some more features in the coming month to increase our offerings,” she further added.

Last month, KIKO TV launched in-app shopping while browsing videos and in-app games for users to earn more loyalty points. The app is available on both Android and iOS and the app has crossed 120,000 downloads since its launch, with a weekly increase in the active users by 20 per cent.

Latest Reads

Amazon Prime hits 200 million subscribers

NEW DELHI: Amazon Prime, which comprises the e-commerce giant’s video streaming service, has reached a userbase of 200 million, an increase of over 50 million post the outbreak of the Covid2019 pandemic, revealed Amazon CEO Jeff Bezos in a letter to shareholders.

iWorld Over The Top Services
'Cruising Legends' rides again on MX Player, top brands hop on

MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn.

iWorld Over The Top Services
Bharti Airtel restructures to focus on digital assets

NEW DELHI: Telecom giant Bharti Airtel has tweaked its corporate structure in a bid to sharpen its focus on digital opportunities while enabling it to unlock value.  Under the new structure, Airtel Digital will merge with the listed entity Bharti Airtel, and it will now house all digital assets of...

iWorld Telecom
MX Player promotes Abhishek Joshi to business head - SVoD

New Delhi: Video streaming service MX Player has elevated Abhishek Joshi as business head - SVoD (subscription business). “I have been given an additional mandate and responsibility of building the SVoD business from ground up as the business head while managing my existing portfolio,” he stated in...

iWorld Over The Top Services
Hero Group forays into edtech with 'Hero Vired'

New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and...

iWorld Over The Top Services
Mitron turns one: Vernacular, monetisation to be key focus areas

KOLKATA: In last June, a number of short video platforms stepped into the limelight after the Indian government’s unceremonious ban on popular Chinese-origin app, TikTok. After riding on the initial wave of fame, these homegrown apps have now started solidifying their business models. This comes at...

iWorld Over The Top Services
Twitter introduces new features for more interactive Cricket Season

KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among the new features, Spaces, the social media giant’s new Clubhouse like feature, has generated a great deal of buzz among Tweeple.

iWorld Social Media
Vi kicks off online gaming tournament for IPL 2021 viewers

KOLKATA: With India Premier League (IPL) kicking in, the tournament’s associate media sponsor Vi has rolled out an engaging initiative based on the popular game concept Play Along’ i.e. play while you watch the live T20 league. One can play solo or with friends every day during the upcoming matches...

iWorld Telecom
IPL 2021: Short video app Roposo & Glance partner with CSK

MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required