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Nimisha Pandey to head Hindi originals for Zee5

Appointment is in line with the company’s Zee 4.0 approach.

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MUMBAI: ZeeL has roped in National award-winning writer and director Nimisha Pandey to head the Hindi originals for its digital entertainment platform, Zee5. In this role, she will be responsible for creating quality original content for the OTT.

In line with the Zee 4.0 strategy, creating extraordinary entertainment content will continue to be a key area of focus for the company. In its recent official communication issued on 21 October 2020, ZeeL had announced the creation of an integrated content team to continue delivering rich, meaningful and engaging content for its viewers across platforms. The appointment of Pandey is in line with this approach. She will report to Zee content and international markets president Punit Misra.

Pandey commenced her career in television as a creative executive, diversifying her experience as a director and programming head, before going on to explore the digital domain by launching AltBalaji in the year 2017. In her previous stint, she was associated with Netflix as the director for international originals, giving her a rich experience in the domain of content creation for the digital ecosystem.

Pandey has also been associated with leading production houses like 4 Lions Films and Firework Productions. An alumna of the Film and Television Institute of India (FTII), she comes with over 17 years of rich and diverse work experience in the entertainment industry. Her appointment is effective from 18 January 2021.

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