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Netflix unveils new interface for TV

The new design rolled out on 18 July around the world.

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MUMBAI: Netflix has unveiled a new design that makes it easier for people to discover stories through the TV. The new interface is called App Menu, which aims to offer simpler and easier browsing using fewer buttons on the remote control.

Netflix director product innovation Stephen Garcia said, “At Netflix, we are constantly asking ourselves what can we do to make it even easier for our members to spend less time browsing and more time discovering stories they will love. We realise that there so many great stories on the service, and that sometimes our members need a little bit of help figuring out where to start. The new interface was based on rigorous research and testing around how we can make it easier to find titles on TVs, where navigation can feel a bit tougher when you are restricted to just a few buttons on a remote control,” according to AdvancedTelevision.com.

The new design rolled out to Netflix subscribers around the world from 18 July and is built specifically for the restricted navigation experience when using a TV remote.

According to Garcia, the new TV interface was designed to make the Netflix experience simpler and more intuitive in a few different ways. “We’ve also made it easier to access titles you’ve saved for later viewing in My List. In our testing of this new interface, we saw that this simpler design helped members find something great to watch.”

Other than the new side navigation bar, the Netflix interface is largely unchanged and is still tile-based with auto playing trailers and a vertical scrolling design.

“While this may feel like an obvious update to some, validating that this TV experience was better for our members took extensive research, testing and technology improvements. Along those lines, we will continuously learn from our members and evolve the TV experience so that it gets even more simple, fun and easy to find the stories that make Netflix great,” he added.

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