iWorld

Netflix sees 83% rise in price-related search after India-specific plan

As per the study, Netflix subscription is the most searched media stream service

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/21/netflix.jpg?itok=HtdQCd3M

MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from different devices and an increase in the search volume. Netflix Subscription is the most searched keyword in the time duration from Jan 2018 to July 2019. After the announcement of Netflix’s new subscription plan for India, its price search volume increased swiftly by 83% between June 2019 and July 2019. Besides, Amazon Prime Subscription stands as the second most searched keyword with an average search volume of 6,878.9.

On the other hand, Tata Sky’s app has the highest searched volume of 44,826 during the same time duration. Tata Sky has the smallest traffic volume, but it has shown a tremendous year-on-year growth counting to 293 per cent. Wherein, Netflix witnessed a 146 per cent growth in its traffic volume after Tata Sky. Interestingly, Amazon Prime enjoys the biggest traffic volume from India, but its year-on-year growth is merely 70 per cent.

The desktop traffic to Netflix and Amazon Prime Video in July was 11,138,893 and 13,593,504 respectively. Both the media services have grown by 36 per cent in July 2019 as compared to the previous month. Netflix shows the biggest growth of mobile traffic (15.6 per cent) between June 2019 and July 2019, after it announced its new subscription plan, however, Tata Sky and Amazon still are bigger in numbers of mobile device traffic counting to 7,537,672 and 12,290,142 respectively as compared to Netflix’s traffic count 6,244,056.

 “Netflix, Amazon Prime, and Tata Sky are the new age media services which are giving tough competition to each other. All three of these media services are significantly attracting Indian audiences for the subscription with interesting packages. The data revealed in the study is self-explanatory for their accelerating popularity amongst viewers. According to this case study by SEMrush, Indian audiences are inclining more towards Netflix’s subscription in last couple of months, all credits to its interesting subscription plan,” SEMrush international market Fernando Angulo said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/likee.jpg?itok=NzLcNrai
Likee collaborates with VYRL Originals to promote their latest release #LaalChunariya by Akull

MUMBAI: Likee, global short video creation platform from Singapore-based BIGO Technology Pte Ltd, has collaborated with VYRL Originals to promote their recently launched song - #LaalChunariya by the latest sensation in the industry, Singer, Songwriter – Akull. The song is a beautiful infusion of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/EPICON_0.jpg?itok=IBnFyCpP
EPIC On brings season 2 of 'IQ Panga'

MUMBAI: EPIC On – India’s Storytellers is ready to host a more exciting and challenging Season 2 of the daily digital quiz, IQ Panga, to engage audiences across age-groups on the platform. IN10 Media’s premium OTT platform, EPIC ON, gearing for a revamped avatar, bolstered with a wide variety of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/netflix.jpg?itok=mpQyssuk
Netflix to contribute $1 mn to the Producers Guild of India Relief Fund

MUMBAI: In response to the shutdown of film and TV production in the country since last month, which left thousands of crew and cast without jobs, streaming giant Netflix has announced a contribution of  $1 mn (approximately INR 7.5 crore) to the Producers Guild of India (PGI) Relief Fund.  

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/hungama.jpg?itok=7cbkUqwc
Hungama Play launches ‘Comedycha Raada’

MUMBAI: Hungama Play, a leading video-on-demand platform owned by Hungama Digital Media, today launched ‘Comedycha Raada’, a Hungama Original featuring stand-up comedy acts in Marathi. The show includes 10 episodes and features a total of 21 aspiring comedians performing fresh, topical and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/docubay.jpg?itok=FgLHw0EK
DocuBay premieres 'Epicenter: 24 hours in Wuhan'

MUMBAI: After bringing some extraordinary titles across politics, crime, human issues in recent times, DocuBay adds a new and very topical film to its rich content library. While the world grapples to deal with the invisible enemy, this documentary brings to fore how the people of the city banded...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zee5_0.jpg?itok=iapt7Tz6
Times Prime offers complimentary ZEE5 subscription to entertain during COVID-19 social distancing

MUMBAI: As more and more people stay home following state-imposed lockdowns or self-quarantine due to rising cases of COVID-19, Times Prime has partnered with ZEE5 to offer digital entertainment to all those who are confined to their home during this unprecedented situation. As part of this...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zee5.jpg?itok=qOP-hX3c
ZEE LIVE’s Supermoon launches “Live to Home” on ZEE5

MUMBAI: Entertainment is a very important element of people’s lives. Be it commuting, office breaks or staycations at home, we all need some entertainment to keep us engaged and stimulated. It boosts our energy and desire to do everything that we need to do. As people stay indoors and look for ways...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/vmate.jpg?itok=x7RcAyBI
VMate launches #21DaysChallenge to ensure people stay busy at homes during lockdown

MUMBAI: Despite a strict countrywide lockdown enforced by Prime Minister Narendra Modi-led government, the authorities have been struggling to stop people from venturing out of their homes. While some people are moving out only in cases of exigencies, there are many who are doing so out of boredom...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zoom.jpg?itok=bzYpKwco
Zoom comes under malware attack

MUMBAI: Hackers have been on the prowl, targeting popular video conferencing application Zoom as more and more people are resorting to virtual meetings in the wake of COIVD-19 pandemic. Such malware attacks, commonly called Zoom Bombing, have been reported from different parts of the world. In a...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required